In 2022, we witnessed how Social Media marketing proved innovative for Advertising campaigns which helped big companies, groom, & nurture a valuable consumer base.
As we progress into 2023, there have been talks & predictions about a Digital ecosystem being developed to integrate all Social media & navigate the path toward a global audience creation.
This blog speaks about certain projected trends which will evolve Digital marketing into an organized data-driven strategic machine & create exceptional results for their clients.
1. The Metaverse:
“Meta – Universe” was introduced as a concept in the 1992 science fiction novel Snow Crash which opened the generations of tomorrow to an undiscovered horizon of unique futuristic possibilities.
Metaverse is a digitally-programmed environment resembling real-life locations. The Metaverse has 3D virtual participants who enter via the platform software to experience interactions, discussions, events & other activities programmed for that particular metaverse event room.
Metaverse was only thought of in the 90s but was conceived primarily in the Gaming industry in the early 2000s. Real-life Simulation games like Second Life, Active Worlds, Palace, Minecraft, and World of Warcraft deployed the Metaverse philosophy into their game design to introduce Metaverse to the world, and technological innovations followed.
Today, every Billion Dollar company is working on developing its own Metaverse platform to keep users engaged on this futuristic tech. Facebook was the tech giant that roared to the world about its plans to integrate a dedicated platform for the Metaverse in the coming years. Google, Amazon, Steam, Valve, Microsoft, Apple, and Youtube taking the lead from Facebook, are testing their metaverse projects & even releasing snippets showcasing their progress. Indian companies like TCS, Tech Mahindra, Infosys, Capgemini India, Travancore Analytics, and many more tech companies have begun scaling their platforms to accommodate the Indian user base.
Millions of Metaverse enthusiasts are waiting to join & experience this realistic tech, & brands know this very well. They are waiting for the right moment to market & impactfully advertise their products on Metaverse to enjoy a global cash flow stream.
2. The Emergence of AI Apps :
Artificial Intelligence (AI) based applications like Chat GPT, Dall. E 2 has become a global success thanks to Elon Musk’s Open AI. The framework for these apps are programmed to deliver futuristic content, optimized data structures & relatively accurate search results. These apps & their technology are still under consistent testing to improve their quality output. Open AI is the core of AI-based technology & the world is seeing just the tip of the iceberg.
- Chat GPT: Minimizes written effort & long hours by providing relevant content.
- Dall. E 2: Generates creative & unusually unique images from your search word queries.
- Copy.ai: Simplifies the process by giving instant copies of the required topic.
3. Evolution in Content Format :
Content is digital food in today’s world. And there is an abundance to the point of infinity. Our content has evolved through many updates to accommodate the user’s needs. Even today, with content formats changing from long videos to reels & blogs to short posts, this evolution has birthed a plethora of feature add-ons. Features like Augmented Reality, Reel Campaigns, and Challenges for a Cause have taken a grip on social media to create more engagement & reach a wider audience.
Augmented Reality (AR) is a visual-interactive technology that combines real-world elements with computer-generated video–audio content. Through AR Glasses, you see these digitally enhanced elements transform into 3D objects & become a part of your environment. The AR technology is being optimized & integrated into apps like Google Lens, Pokemon Go, Quiver, Wanna Kicks, YouCam Makeup, Ikea Place, Augment Instagram, Snapchat, and Facebook Messenger for people to experience AR Tech without the glasses & benefit from its usability.
Reels – Shorts have become extremely popular due to their small time duration & their prospect of “going viral” through popular apps. They are what drive the masses today on Instagram & Youtube, resulting in views & engagement of Millions.
4. Brand Focus on Influencer Marketing :
The world of Digital Marketing exploded when Social Media platforms introduced Ads & sponsorships to creators. This led to a segment of creators using their following & extended reach to generate a “cash stream” thanks to sponsorships & marketing deals by Big Brands. In 2022, there are brands that groom & mold the creator’s content rhetoric to assist them in extracting high-volume sales.
Indian Influencers like Tanmay Bhat, Ranveer Allahabadia, Pranjal Kamra, CA Rachana Ranade and many others grew their audiences to millions but releasing mass-engaging content & now enjoy premium brand deals & lush sponsorships.
5. Growing Demand for B2B / Business-Centric Platforms:
The massive growth of business-centric platforms will continue in 2023, simplifying the growing networking networks and connecting worldwide to draw suitable opportunities.
Platforms that help grow your business communicate, reach out, connecting you to the right audience.
6. 5G and 6G Development:
Although 5G has entered Indian markets, it has yet to reach out substantially to customers. 5g has a massive potential to transform existing communication technology and bring in massive upgrades to the Telecom sector.
On the other hand, 6G tech is currently undergoing global tests to be developed for telecom markets. 2030 – 2035 is a tentative timeline mapped by the Govt. of India to launch 6G technology in India.
7. Data Collection Strategies :
Data accelerates progress and innovations by creating a knowledge pool for any company’s success. In addition, companies gain immeasurable psychological & habitual insights into user behavior patterns by deploying optimal Data collection strategies.
Any piece of information which provide key information metrics is Data. Data is valuable as a diamond to those who can discover it, fragment it, analyze it, reshape it & utilize it to achieve their end goals.
To advance Data Collection into deeper arrays, Brands have improved & upgraded their strategies, ensuring premium quality of data & positional advantage over their competitors. In addition, with the advent of Artificial Intelligence, Data collection is being optimized to analyze & organize Big Data – without any hassle.
Data Analysis teams use Artificial Intelligence & Machine Learning (AI-ML) frameworks to organize – digest – compute the data into scalable models, which are crafted into singular user-specific data points. Surveys, Chatbots, Online questionnaires, and Ad pop-ups are deployed to collect YOUR raw perspective & gain invaluable data crystals.
These AI-ML models are the ones who generate your recommendations, favourite restaurant suggestions, product wish lists, content videos & everything you see on your screen.
AI reads you, collects data from you & creates a digital personality of you to be promoted to thousands of online brands & companies, indirectly making you their customer. And AI will only grow, perfecting its imperfections, one data point at a time.
Great read regarding the various types of digital marketing trends nowadays and their benefits for continued business success. Thanks for this.
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Nice article about next trends in digital marketing 2023, thanks for sharing.
Hi
Great one. Nice to Read
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