There are multiple factors responsible for driving responses to an advertisement. These factors establish themselves on the grounds of emotional appeal or the practical benefit one derives from an advertisement. Over the years creative thinkers and marketers have adopted varied approaches to reach their audience, one of it has been the usage of minimalist forms of advertising.
In simple words, minimalism means using the smallest and few range of elements. This approach has been adopted by several advertisers who rely on simplicity, avoid sensory overload and craft strategic advertisements which stand out at a glance. In this blog, we will explore how the brands with their minimalistic ad copies have churned out the desired impact rooted in authenticity and genius.
Brands Embracing Minimalism in Their Advertising
1) McDonalds
The fast-food chain is known for its impactful advertising which is rooted in quick messaging resembling its quick food consumption experience. Recently, McDonalds India rolled out a set of minimalist advertisements as the season of summer commenced in India. Rooted in their brand colors and playing with the logo, Mcdonalds combined several eye-catching elements, by wittily amalgamating their fast-food offerings with the popular likes of summer.
(Credits to the creator of the content)
2) Nike
Nike during the festive season of Christmas churned out a creative copy narrating the brand’s tagline with the depiction of the season’s highlight. Nike thoughtfully collaborated with the brand’s achiever and go-getter attitude with a sentiment that will be topically experienced and holds a powerful resonance with many.
(Credits to the creator of the content)
3) HEINZ Ketchup
Another brand which is well-known for adopting the minimal approach is HEINZ. The brand uses this approach in its hoardings as well. In the advertisement, HEINZ depicts their primary ingredients through its packaging. Smartly infusing an appealing visual and illustrating the fact that our product is made up of the best ingredients.
(Credits to the creator of the content)
4) Kit Kat
This simple approach translates the brand’s long-standing tagline and amplifies its core messaging with a simple take. Visually it’s easier to retain and assimilate the two Kit Kat bars representing the pause icon. The elements are placed at the center and bottom right, leaving the rest of the space devoid of any messaging, thus making it easier for the viewer to decipher information and for quick recollection.
(Credits to the creator of the content)
5) NIVEA
The brand depicts the utility quotient of the product smartly infusing it with the ideal time of the day when the product can be put to use. Connecting these dots the ad simply amalgamates the nature of its product depicted by the calmness of night, the blue brand colour evoking serenity, and the smooth texture of the product presenting self-care not just as a ritual, but an experience one can have every day.
(Credits to the creator of the content)
6) Haribo
Haribo introduced a new flavor by incorporating this brilliant approach where a bear is seen walking straight out of an orange. Without much explanation, the brand conveys its message smartly ticking the mind for just a few seconds and guiding it almost immediately to the ad’s true purpose.
(Credits to the creator of the content)
7) Kwality Walls
In the light of global warming crisis, Kwality Walls introduced a range of ads advocating their stance on the crisis. Using the minimalist approach the ads highlight the possibility of the future when they won’t be able to serve their ice creams to their consumers due to the prevailing climatic conditions.
(Credits to the creator of the content)
Why are Minimalistic Advertisements Effective?
Allows Quick Consumption
Social media has inculcated a habit of short-format content consumption. It has been increasingly noticed; the younger generation especially is more receptive to crisper forms of content and added perks include quirkiness, humor and out-of-the-box representation.
Simple and Thoughtful
The simple representation makes them stand out with clarity. Sometimes too much information can be a lot to grasp and overwhelm the viewer. Minimal advertisements put forth the message in a few elements and leave an impressionable mark through visuals.
Smart Brands, Smarter Audiences
The communication channel of a brand often establishes its persona. Brands invested in depicting an intelligent take through advertisements are usually recognized. They are viewed as the ones who deem their audience equally intelligent, and capable of consuming and dissecting good content.
Versatility
A minimalistic advertisement breaks free of medium restrictions. With limited elements on the copy, these ads can reach wider audiences and convey the exact message they wish to deliver. These ads become sharable on social media platforms, and are noticeable on hoardings, newspapers or on digital mediums.
Conclusion
Minimal advertisements have proven to be an extraordinary strategy in the cluttered information space. These ads have elevated the presence of brands, highlighted creative prowess and shifted people’s perspective from the notion that only more information can be authentic.
We at Impulse Digital are invested in imbibing new ideas and are introducing smart ways of marketing to build a diverse portfolio for your brand. To collaborate and reach out to us: https://www.theimpulsedigital.com/contact-us
