India's Leading Vending Machine Supplier Making Everyday Convenience Available - Easier, Smarter, Safer, With Smart Micro Retail Solutions!
Vendiman is India’s new-age smart vending machine offering smart micro retail solutions with a wide range of curated healthy meals and beverages. It is a unique product and brand building to increase sales was an important part of the approach. Cultivation and communication of the right brand image was the task at hand. Our experts began with brainstorming an effective brand message highlighting its easy-to-use, safe and everyday convenience attributes. Both its website and social media handles had to be revamped for a more impactful digital presence that resonated with the target audience.
Vendiman’s existing single-page website was unable to do justice to the brand’s massive product offering and unique brand proposition. It generated less and irrelevant traffic which was a major drawback for the company’s revenue. Our strategy revolved around a complete restructuring of their website. This was significant to bring Vendiman’s smart product offerings to life, demonstrating all of its individual products and perks elaborately.
The brand’s monotonous website content was enhanced keeping in mind its modern audience and their preferences. From the SEO perspective, our analysts brought about an extensive competitor analysis and keyword research to put relevant keywords into digital action. A thorough analysis of the brand offering and customer predilections were brought to fruition. Moreover, the social media handles lacked the new-age appeal. The existing creatives were in need of innovative strategizing which led to low engagement. Our social media strategy included a balance of purposeful creatives and reels that gained substantial traction from the right target consumers.
Our digital endeavours with Vendiman had an impactful outcome within the defined timeline. In a span of two months, out of 15 keywords, 13 keywords were ranked on the first page. The SEO optimization was significantly fruitful and within the first two months Vendiman was able to digitally stride ahead of its biggest market competitor. In the first month itself, thorough optimization strategies resulted in 11 organic leads and 33 leads in the second month. Also, through social media engagement, campaigns and paid activities, our expert were able to garner massive number of relevant leads every day. All this contributed enormously to the brand’s sales revenue and overall market value.