Keva Flavours is a leading flavour supplier to a wide host of food and beverage companies spanning across the globe. Headquartered in Mumbai, it is a wholly-owned subsidiary of S.H. Kelkar & Co. Ltd, a respected Indian multinational specialising in flavour, fragrances and aroma ingredients.
Client Result Delivered
Increase In Website Sales
More Verified Leads
Keva Flavours' primary goal was to connect with the right prospective clients in the B2B and B2C sectors. Considering the intense market competition, the management sought to connect with customers digitally and increase domestic and global sales. Despite having a sprawling array of products for both B2B and B2C markets, Keva faced a challenge of acquiring the right domestic and international market quickly, efficiently and accurately.
With the aim of reaching their target audience through a seamless process, our experts began with a thorough analysis of Keva's target market and customers. We paid close attention to consumer geography, age, and—most importantly—interests. We dug deep into the crucial component of what gets the customers going with respect to flavours. Their likes and dislikes enabled us to strategically position the corresponding regions in our lead generation campaigns. Further, our digital professionals provided crucial and constructive recommendations pertaining to the company's website search engine optimisation, product visualisation, product descriptions, and customer experience domains.
After conducting a thorough market, audience, and competitor research, our professionals carefully transformed their recommendations into measurable actions. We optimised the product page, including relevant keywords for the ad campaign and product descriptions. Our team also contributed to enhancing the website's product representation. In alignment with our paid campaigns, we planned the website's seamless user experience. We meticulously carried out both domestic and global Facebook lead generation campaigns for the overall business and its consumers. Our thoughtfully strategized Linkedin brand awareness campaigns acted as a catalyst to further attract and retain the right target audience.
The effective completion of all our corrective measures, paid promotions and digital strategies, culminated into a massive increase in Keva's sales revenue. Consequently, the brand's website and social media channels received more relevant traffic. As a result, the company's Amazon sales saw an ascent of 64.78%. In addition, our clever target audience strategy contributed to a 185% increase in website sales as well as 20x more verified leads and a 400% increase in brand social media growth.