To what Extent has covid19 pushed the digital transsformation

The industry was on the cusp of digital transformation when it got hit by the COVID19 lockdown. Although the transition has slowed down, COVID19 is not going to be the kryptonite for digital marketing. In this eBook, you will get to know how the lockdown affected the industry with regards to digital marketing, what the consumers think, and how the social media platforms fared during the pandemic lockdown.

How Covid Has Changed Consumer Behaviour

Covid19 has made long-term impacts on consumer purchasing behaviour. In a survey, approximately 94% of new digital service users in Southeast Asia have shown high intent to continue to do so.