HEM Corporation is amongst top global leaders in the manufacturing and export of incense sticks. For over three decades now we have been parcelling out high-quality incense products to our customers in more than 70 countries. We are known and established for our superior quality products.
Client Result Delivered
increase in first page rankings
Increases in organic traffic
The market is primarily driven by rising consumer preference for incense-based products that are used for various religious, spiritual, meditational and therapeutic purposes. HEM Incenses had managed to cultivate brand awareness but its online sales and website traffic was witnessing a declining trend.
.HEM's website was targeted only towards the Indian market which further contributed to this challenge. The brand's website was not structured and it also aimed at targeting the USA audience. HEM was looking out for a single domain website simultaneously targetting the USA and India market which audiences from respective markets can view seamlessly. Moreover, the existing website structure was complex with less search engine traffic, web page indexing issues and reduced organic traffic. Also, lack of high authority links, spam website links, and a single domain targetting all countries were identified. All these factors were contributing to reduced and inaccurate traffic.
We first began with refining and optimising the HEM Incense website after a rigorous research analysis for the brand. A thorough competitor and market audit was set in motion with emphasis on in its industry, products and target audience. The brand's current website design was enhanced and restructured in alignment with the target group. Their India website was redesigned and the USA website was designed from scratch.
Technical anomalies were tackled and their existing content on the website was refined and structured for uniformity and applicability. Webmaster challenges were resolved and high-yielding performance marketing strategies were executed for the brand. Productive and well-researched SEO campaigns were also strategized and brought to action for augmenting the brand personality. In order to achieve constructive outcomes, typical keyword gap analysis was conducted for HEM Incense.
The outcome of our active SEO strategies and actions for HEM Incense was seen in the increase in its cumulative customer reach. The ranking of the brand's website shot up to the first page of search results. The USA website saw a 300% X increase in its website traffic. Though, the India website was relatively new, its steady and relevant traffic generation led to productive results for the brand's overall revenue. Our SEO strategies were structured in alignment with its social media presence that resulted in a stronger and consistent digital presence for the brand.