Search Engine Optimization

Google’s Penguin 4.0 – Key takeaways

By Oct 01, 2016

Google finally launched Penguin 4.0 search algorithm to the Penguin update that was introduced in 2012. Though it has not made any drastic changes; here’s how it will affect your website.

How to use Penguin 4.0 for your website’s benefit?

  1. Monitor your SERP (Search Engine Result Pages) position regularly
  2. Update your disavow file as per requirements – Do this on a regular basis so the unwanted backlinks are not stored.
  3. Audit your website for deep backlinks
  4. Keep a healthy backlink profile.
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Mahendar Prajapati is an SEO Expert with 8+ years of experience driving growth for B2B, D2C, and content-driven websites. His expertise spans Local SEO, Technical SEO, YouTube SEO, content strategy, and link building strategy. Over the years, he has worked with 45+ clients, helping brands rank on Google’s first page and achieve 50 to 80% traffic growth. With proven expertise in YouTube SEO, Mahendar has successfully built his own YouTube channel with 3 lakh+ subscribers, showcasing his ability to scale digital platforms organically. His professional yet practical approach makes him a trusted partner for businesses aiming to strengthen their online presence.

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