Hindustan Unilever Limited
HUL Digital Campaign Success
90+ years heritage, 50+ FMCG brands, India's largest consumer goods manufacturer
The Challenge
Online-Offline Integration
Executing a productive couponing campaign across Pune and Delhi.
Generate & Redeem
Encourage online coupon generation for offline store redemption.
Target Audience
Reaching consumers within selected geo-locations effectively.
Strategic Approach
A precision-driven strategy combining proximity targeting, metro audience segmentation, and product categorisation enabled HUL to maximise coupon generation efficiently.
Platform Selection
Facebook & Instagram
3-km radius targeting with audience behaviour insights.
Geographic Focus
Pune & Delhi
Localised campaigns tailored to metro consumption patterns.
Product Bifurcation Strategy
Premium Products
Targeted messaging for high-value product categories.
Non-Premium Products
Broad-reach communication for daily essentials and mass appeal.
User Journey
Campaign Results
Higher CTR
90%
Increase in Clicks
41.8%
Impression Growth
79.7%
Landing Page Sessions
12.5K
