HEM
SEO for HEM Incense
From Invisible to #1 on Google
See how we helped HEM Corporation transform its digital presence with market-specific SEO, technical clean-up and website restructuring—driving 300% more first-page rankings and 5× growth in organic traffic across key markets.
About HEM Incense
Global Leader
HEM Corporation is one of the world’s leading incense manufacturers, exporting to more than 70 countries and serving millions of customers worldwide.
Three Decades of Excellence
With 30+ years of experience and a reputation for quality and reliability, HEM is a heritage brand ready for next-gen digital growth.
Impressive Results Delivered
After restructuring the web presence and executing a focused SEO roadmap, HEM jumped to the first page for core keywords and unlocked sustained, qualified traffic.
First-Page Rankings
300%
Dramatic lift in search visibility across high-intent keywords.
Organic Traffic Growth
5×
Exponential increase in relevant visitors and leads.
The Challenge: Declining Digital Presence
Despite strong offline brand recall and rising demand for incense, HEM’s digital footprint was lagging. Technical issues and a one-size-fits-all site held back visibility and traffic.
Limited Market Reach
One site focused mainly on India, missing the USA and other high-value regions.
Technical Issues
Complex structure, indexing problems and crawl inefficiency affecting rankings.
Link Quality Problems
Weak authority and spammy backlinks hurting search credibility.
Core Problems Identified
A detailed audit revealed structural, geographic and tracking issues that were masking true performance and limiting organic growth.
Structural Complexity
Poorly organised website architecture created navigation and indexing challenges.
Single Domain Limitation
One domain trying to serve all countries led to diluted targeting and mixed signals.
Traffic Decline
Inaccurate and falling organic traffic numbers despite strong brand awareness.
Our Strategic SEO Approach
We began by refining and optimising the HEM Incense ecosystem with deep research, market-specific sites and technical clean-up—built to scale across countries.
Research & Analysis
Comprehensive competitor and market audit to understand demand patterns, category search behaviour and localisation needs.
Website Redesign
Re-architected the India site and built a dedicated USA website from scratch for sharper positioning.
Multi-Country Websites
Created separate country sites to enable targeted SEO strategies tailored to each market.
Technical SEO Optimisation
Fixed crawl and indexing issues, cleaned up links, and standardised content for consistency and relevance.
Remarkable Outcomes
The combined impact of technical clean-up, content refinement and market-specific websites was visible in both traffic and business metrics.
USA Website Success
300% increase in website traffic with first-page rankings driving qualified leads and intent-rich visitors.
India Website Growth
Steady, relevant traffic for a newer site translated into healthy revenue outcomes.
Enhanced Visibility
HEM moved to the first page for key markets and high-volume incense terms, securing a defensible search moat.
SEO Success Story
Through strategic SEO implementation, market-specific website development and technical optimisation, HEM Corporation re-engineered its digital presence. The result: 300% more first-page rankings and 5× growth in organic traffic—laying a strong foundation for continued global expansion.
