electromech
ElectroMech Digital Transformation
Asia’s Top Crane Manufacturer Goes Truly Digital
For ElectroMech, one of Asia’s top 10 industrial crane manufacturers, we rebuilt the digital engine-from website architecture and SEO to content and social media-to unlock sustainable organic growth, better-quality leads, and stronger global visibility.
Results That Speak Volumes
Within months of launch, ElectroMech shifted from a fragmented, low-visibility presence to a cohesive, high-performing digital ecosystem-driving measurable gains in rankings, leads, and engagement.
First Page Rankings
200%
Doubled in just 6 months
Verified Leads
20×
Exponential lead-generation growth
Social Engagement
300%
Massive jump in audience interaction
The Challenge
ElectroMech’s digital presence hadn’t kept pace with its market leadership. A single domain was stretched to serve multiple countries and three verticals-ElectroMech, YALE, and Cranedge- resulting in diluted relevance and weak organic performance.
- Complex Website Structure: one domain, multiple countries, three business lines.
- Technical Issues: poor indexing, low visibility, and spam backlinks hurting authority.
- Social Media Gaps: inconsistent brand presence and low engagement.
Market Reality
The cranes and material-handling space is crowded with new entrants and global players, making it harder than ever to earn trust and stay visible.
- Crowded marketplace: constant influx of new brands vying for attention.
- Trust & credibility pressure: strong brand awareness and organic visibility are now non-negotiable.
- Fragmented global presence: digital infrastructure made cohesive worldwide reach difficult.
Our Strategic Approach
We rebuilt the foundation first-then scaled performance. From audits and restructuring to SEO and performance marketing, every step was designed to serve both global and regional goals.
01. Technical Audit & Research
Deep dive into industry, products, competition, and search behaviour.
02. Website Restructuring
Created a clear, country- and vertical-specific architecture.
03. Content Enhancement
Sharper, uniform content across website and social channels.
04–05. SEO & Performance
Keyword gap analysis plus brand-led campaigns across digital platforms.
Website Transformation
The website became the core sales asset-revamped to be faster, clearer, and more aligned with how global buyers actually search and evaluate solutions.
Website Revamp
UX and content structured with SEO-first thinking.
Multi-Country Structure
Seamless navigation for regions and verticals.
SEO Optimisation
Stronger visibility and more relevant organic traffic.
Social Media Revolution
A scattered, low-energy presence was transformed into a unified, on-brand ecosystem that educated, engaged, and converted.
Before
- Inconsistent branding
- Low follower count
- Minimal engagement
- Scattered messaging
After
- Unified, recognizable brand presence
- Thriving, relevant community
- 300% engagement growth
- Tailor-made campaigns for each audience
Impact on Business Growth
Beyond metrics, ElectroMech gained a scalable, future-ready digital foundation that supports sales, branding, and global expansion.
Higher ROI
Improved returns on digital investments across channels.
Quality Leads
20× verified, high-intent leads from targeted traffic.
Brand Authority
First-page rankings doubled, strengthening category leadership.
Business Goals
Digital helped efficiently conquer key growth objectives.
