Laljee Godhoo & co is India's favourite compounded hing manufacturer since 1894. Initiating the business from South India, LG compounded Hing is now used all over the country because of its uncompromised qualities and vast network.
Laljee Godhoo & co is India's favourite compounded hing manufacturer since 1894. Initiating the business from South India, LG compounded Hing is now used all over the country because of its uncompromised qualities and vast network.
Client Result Delivered
increase in sales within 24 hours of the campaign
impressions along with 4.5k engagement rate
During the Diwali season, every brand decides to engage with its customers and increase their sales. To achieve this, all brands approach all the methods online, offline, television, billboards etc. But L.G. brand wanted to engage its target audience with L.G. brand values by empowering local women entrepreneurs.
We deep-dived into brand values & messages and accordingly designed a video with the essence of values & emotional touch. The video focused on uplifting women who engage in the preparation, buying & selling of Diwali snacks. So the video's goal was to highlight brand values by connecting it with Diwali fest; the campaign was showcased in a way that L.G supports & empowers local women entrepreneurs.
The video campaign resulted in a more positive reflection of the brand image in front of their audience, gained immense engagement & visibility, the brand got successful in connecting its values with the customers with a 5% increase in sales within 24 hours of the campaign, 507k impressions along with 4.5k engagement rate.