DMart Case Study

DMart wanted to create an awareness for their seasonal sale 'Trendy College Wear' & increase the footprints at Pune stores by reaching out to college students within the age group of 16-23.

Challenges were not one, but many! The biggest hurdle was to have an end-to-end tracking of the user journey and conversions, since the Brick and Mortar leader does not sell the apparels online.

We created a dynamic landing page with all 13 stores in Pune, where the users could hover over to their nearest DMart store & get the location details. The campaign was optimized on both Facebook & Instagram platforms with Static & Carousal GIF ads respectively. A/B testing was also done with Reach & Click based campaigns to deliver the ads to broader audience at a lesser cost.

The persuasive ad campaigns with the accompaniment of engaging creatives & content resulted in exciting numbers. Not to forget, the pixel integration on the dynamic landing page helped DMart to check the number of engagements that happened off Facebook & Instagram.

Unique Reach: 13.43 Lacs
Clicks: 53,060
FB Page Followers: 3,093
Post Engagements: 55,319
Video Engagements: 70,683
Landing page Engagements: 15,000

  • Client:DMart
  • Date:July 2018
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