Nahar Groups, a real estate brand is one of our recently aqcuired clients. Being a trusted name in real estate, they had a sizeable community on social media. However, for Mother’s Day, they were looking for something that would make people do something in real life too.
We created #InHerShoes campaign which involved a Role Reversal between mother and kids. It was exclusive for Nahars Amrit Shakti residents. It needed participants to send us the pictures doing that activity and the winners were felicitated based on the likes that they received on the micro-page that we had specially designed for this campaign. The participants were happy that it had a real human touch to the activity. We got the content - pictures & videos.