CONTENT MARKETING: RIGHT MESSAGE. RIGHT MEDIUM. RIGHT TARGET

As clichéd as it might sound, ‘content is definitely the king’ and our content writing services reinforce just that. In addition, we put a lot of emphasis on marketing your content to ensure the right reach. Our Content marketing services aim at delivering your content to a clearly defined audience in a very non-intrusive manner. It is an art of story-telling in which the emphasis is on what the consumer wants to hear over what you want to say.


RIGHT MESSAGE

The message from the brand should be conveyed to the audience easily. The content needs to incite the feelings via message. While creating the content, we understand your customers so that we can personalise the content for them. We aim at the content that is more of a conversation rather than a marketing lingo.

RIGHT MEDIUM

While sending out the message, it is important to know the medium that is most convenient and used by the customers. When we study the target group, we focus on the medium to reach out to them. It helps the brand message to reach to the accurate audience for the intended action.

RIGHT TARGET

Right message and right medium is fruitless if aimed at the wrong target. Targeting your audience in a strategic way is very crucial for the digital marketing efforts of your brand. We define the target meticulously and then send the message across for better results.

For you as a brand owner, it is vital to send out timely information to your audience. This technique helps you to increase your touch points with them in the form of blogs, videos, infographics, whitepaper etc. Good content on your portals will not only aid in your Search Engine Optimization and brand building efforts but also help build credibility and a sense of trust amongst the content consumer. 'Right Content' will ensure desirable actions from the consumers, and will help push them down the 'sales funnel'. We as a content marketing agency understand the power of this tool in converting your customers to brand advocates.

CONTENT MARKETING STRATEGY:


CONTENT RESEARCH

CONTENT RESEARCH

  • Understanding the target audience persona
  • Strategic amalgamation of internal and external resources
CONTENT SYNDICATION

CONTENT SYNDICATION

  • Outlining of content best suited to the client
  • A variety of media which includes whitepapers, website content, blogs, infographics, digital brochures, and more
  • Content themes, content benchmarking and ideation
CONTENT DISSEMINATION

CONTENT DISSEMINATION

  • The content only holds value if there is a good number of viewers
  • It is equally important to market the content to make it profitable for the brand
  • Organic promotion (social, seeding)
  • Paid recommendations
  • Translating to different mediums

SCOPE OF OUR CONTENT MARKETING SERVICES

INFOGRAPHIC Creation

INFOGRAPHIC
CREATION & DESIGN

Infographics help communicate complicated, text-heavy information in an easy-to-understand visual manner. They provide a quick grasp of the content to the consumer in a very visually aesthetic, fun way.

BLOGS

BLOGS

A blog helps to provide valuable update and in-depth information about your brand. Blogs also serve as discussion forums, where the company can get reviews directly from consumers, paving the way for two way communication.

VIDEOS

VIDEOS

Our video production and marketing service ensures that rich and engaging content reaches your audience on a larger scale, in an easy and effective manner. It also enables easier and better understanding of the content.

WHITEPAPER CREATION AND DESIGN

WHITEPAPER CREATION AND DESIGN

Whitepapers help in enticing readers to purchase a product, service, or to learn more about it, in a simplified way . A good white paper means better communication; and we create and design those as per clients' needs.

CORPORATE COMMUNICATION

CORPORATE COMMUNICATION

Corporate communication includes a certain set of actions involved in managing the communication; for creating a favourable image in front of the consumers, stakeholders & media. It is an effective tool to impart trust, ethics, and credibility.

DIGITAL BROCHURE CREATION

DIGITAL BROCHURE CREATION

In the digital world where the consumer searches for information online, it is mandatory for the brands to convert their conventional brochures into digital format. We create digital brochures that are well suited to the client’s specific needs.


Content is not the king, it's the kingdom.