{"id":696,"date":"2016-10-04T10:34:34","date_gmt":"2016-10-04T05:04:34","guid":{"rendered":"http:\/\/www.theimpulsedigital.com\/blog\/?p=696"},"modified":"2026-04-14T10:35:10","modified_gmt":"2026-04-14T10:35:10","slug":"google-maps-promoted-pins","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/google-maps-promoted-pins\/","title":{"rendered":"Promoted Pins by Google Maps &#8211; Enriching the Local Search Experience"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1369\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2016\/10\/Google-promoted-pins-multi-indocitra.jpg\" alt=\"Google promoted pins\" width=\"1024\" height=\"700\" \/><\/p>\n<p>If you\u2019re visiting a new place, Google Maps is your major reliable source when it comes to directions and locations. You must have already seen the red pins that mark the nearby landmarks, shops, clinics and other important places. And to make the experience more easy and useful, Google Maps has now introduced promoted pins \u2013 ads on Google Maps!<\/p>\n<h2><strong>What are Google Maps Promoted Pins? <\/strong><\/h2>\n<p>Stats say that around 90% of the total sales around the world will take place in shops and not online. (Surprising, isn\u2019t it?). When you generally use Google Maps, you must have come across the red pins that point the location you are searching for. Google search assists 1.5 Bn people to reach the destination they want. 3\/4 people who search for something nearby on their smartphone visit the store within a day\u00a0and 28% of those searches result in a purchase. With Google\u2019s new initiative, the promoted pin will be in a royal purple colour which will make the business pin stand out from the rest. The contrast with rest of the red pins will allow the promoted businesses to get noticed easily. In the left-hand corner of the desktop, it will also get listed first on the top.<\/p>\n<figure id=\"attachment_700\" aria-describedby=\"caption-attachment-700\" style=\"width: 978px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2016\/10\/Fullscreen-capture-1032016-40722-PM.bmp.jpg\"><img decoding=\"async\" class=\"size-full wp-image-700\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2016\/10\/Fullscreen-capture-1032016-40722-PM.bmp.jpg\" alt=\"Google Promoted Pins - Google Maps \" width=\"978\" height=\"442\" \/><\/a><figcaption id=\"caption-attachment-700\" class=\"wp-caption-text\">Promoted Pins for the search query &#8211; Car repair in San Francisco<\/figcaption><\/figure>\n<h2><strong>How does it work?\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/h2>\n<p>So for example if you have a bakery in a certain locality amongst a few others and if you enabled Google Maps Ads, the location of your business will be showed with a purple colour.<\/p>\n<p>Google Maps shows search ads in two places: within the search results list beneath the search box, and on the map. Ad locations appear on the map with a purple icon and business name. Once the user clicks on the purple icon of your brand, the add will expand and your business details will be shown. It will also give details and directions with the buttons. It would make easier for the users to contact you or reach to your premises. Along with that, it will provide store hours and customer reviews too. Promoted Pins will help you to enhance your PPC efforts.<\/p>\n<h3>There will be only two ads featured on a map on top of the list. Google uses various signals to choose which ads should be shown to you. The signals include &#8211;<\/h3>\n<p><strong>Search\/browsing history<\/strong><\/p>\n<p><strong>Query context<\/strong><\/p>\n<p><strong>Location<\/strong><\/p>\n<p><strong>Interests<\/strong><\/p>\n<p><strong>Behaviors<\/strong><\/p>\n<p><strong>Time of day<\/strong><\/p>\n<p><strong>Demographics.<\/strong><\/p>\n<h4>For your brand ads on Google Maps, Google will charge you a standard <a href=\"http:\/\/www.theimpulsedigital.com\/online-paid-advertising\">cost-per-click<\/a> in these three variations \u2013<\/h4>\n<p>Get location detail clicks<\/p>\n<p>Get direction clicks<\/p>\n<p>Mobile clicks-to-call clicks<\/p>\n<p>As we move ahead, the smartphone and advertising are going to get more personal; this is just a step towards it.<\/p>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-696 jlk' href='javascript:void(0)' data-task='like' data-post_id='696' data-nonce='44ecc9b972' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' alt='like-post' \/><span class='lc-696 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-696 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='696' data-nonce='44ecc9b972' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-696 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-696 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re visiting a new place, Google Maps is your major reliable source when it comes to directions and locations. You must have already seen the red pins that mark the nearby landmarks, shops, clinics and other important places. And to make the experience more easy and useful, Google Maps has now introduced promoted pins [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Promoted Pins. 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You can advertise your business on Google Maps with special coloured pins to stand out from the clutter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theimpulsedigital.com\/blog\/google-maps-promoted-pins\/\" \/>\n<meta property=\"og:site_name\" content=\"Home | impulse-blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theimpulsedigital\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-04T05:04:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:35:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2023\/07\/google-maps-promoted-pins.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"543\" \/>\n\t<meta property=\"og:image:height\" content=\"343\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mahendar Prajapati\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/mahendar_prajap\" \/>\n<meta name=\"twitter:site\" content=\"@impulsedigi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mahendar Prajapati\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-maps-promoted-pins\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-maps-promoted-pins\/\"},\"author\":{\"name\":\"Mahendar Prajapati\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/person\/d7673487c262cf60fb642b3fa682c1da\"},\"headline\":\"Promoted Pins by Google Maps &#8211; Enriching the Local Search Experience\",\"datePublished\":\"2016-10-04T05:04:34+00:00\",\"dateModified\":\"2026-04-14T10:35:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-maps-promoted-pins\/\"},\"wordCount\":469,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-maps-promoted-pins\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2023\/07\/google-maps-promoted-pins.jpg\",\"articleSection\":[\"Digital Media Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theimpulsedigital.com\/blog\/google-maps-promoted-pins\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-maps-promoted-pins\/\",\"url\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-maps-promoted-pins\/\",\"name\":\"Google Promoted Pins. 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