{"id":679,"date":"2016-10-01T10:54:56","date_gmt":"2016-10-01T05:24:56","guid":{"rendered":"http:\/\/www.theimpulsedigital.com\/blog\/?p=679"},"modified":"2025-10-09T13:55:29","modified_gmt":"2025-10-09T13:55:29","slug":"googles-penguin-update-4-0-key-takeaways","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/googles-penguin-update-4-0-key-takeaways\/","title":{"rendered":"Google&#8217;s Penguin 4.0 &#8211; Key takeaways"},"content":{"rendered":"<h1>Google finally launched Penguin 4.0 search algorithm to the Penguin update that was introduced in 2012. Though it has not made any drastic changes; here\u2019s how it will affect your website.<\/h1>\n<p><iframe title=\"Google Penguin 4.0 Update Key Features | Impulse Digital\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/KqpzrMcAHU8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><\/h2>\n<h2><strong>How to use Penguin 4.0 for your website&#8217;s benefit?<\/strong><\/h2>\n<ol>\n<li>Monitor your SERP (Search Engine Result Pages) position regularly<\/li>\n<li>Update your disavow file as per requirements &#8211; Do this on a regular basis so the unwanted backlinks are not stored.<\/li>\n<li>Audit <a href=\"http:\/\/www.theimpulsedigital.com\/search-engine-optimization\">your website<\/a> for deep backlinks<\/li>\n<li>Keep a healthy backlink profile.<\/li>\n<\/ol>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-679 jlk' href='javascript:void(0)' data-task='like' data-post_id='679' data-nonce='44ecc9b972' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' alt='like-post' \/><span class='lc-679 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-679 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='679' data-nonce='44ecc9b972' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-679 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-679 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>Google finally launched Penguin 4.0 search algorithm to the Penguin update that was introduced in 2012. Though it has not made any drastic changes; here\u2019s how it will affect your website. How to use Penguin 4.0 for your website&#8217;s benefit? Monitor your SERP (Search Engine Result Pages) position regularly Update your disavow file as per [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google&#039;s Penguin 4.0 Update. 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