{"id":6754,"date":"2024-05-09T13:34:22","date_gmt":"2024-05-09T13:34:22","guid":{"rendered":"https:\/\/www.theimpulsedigital.com\/blog\/?p=6754"},"modified":"2024-05-09T13:36:14","modified_gmt":"2024-05-09T13:36:14","slug":"zomatos-mothers-day-marketing-strategy-case-study-2024","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/","title":{"rendered":"Zomato\u2019s Mother\u2019s Day Marketing Strategy: Case Study 2024"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6757 \" src=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130618_Instagram-947x1024.jpg\" alt=\"\" width=\"440\" height=\"476\" srcset=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130618_Instagram-947x1024.jpg 947w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130618_Instagram-277x300.jpg 277w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130618_Instagram-768x831.jpg 768w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130618_Instagram.jpg 1080w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/p>\n<p><span data-contrast=\"auto\">The recent Zomato\u2019s video is way beyond just a promotional tool but rather a blend of so many emotions, entertainment, engagement, and a subtle reminder for each one of us. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Most of us are bound to forget important events amid daily happenings but guess what? Here&#8217;s Zomato taking over the responsibility of being your reminder friend, evolving into being <\/span><strong>\u201cA reminder app\u201d<\/strong><b><span data-contrast=\"auto\">.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What caught our attention was their social media post captioned, <\/span><i><span data-contrast=\"auto\">\u201cCareer Update: We\u2019re now a reminder app\u201d<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h3>Breaking Down Zomato\u2019s Creative Strategy for Mother\u2019s Day 2024<\/h3>\n<p><span data-contrast=\"auto\">Well, with calendars flipping each month, brands get into tight competition with groundbreaking and innovative strategies and a variety of eye-catching advertisements, offers, social media posts, reels, etc. While this quite naturally prompts towards their successful branding and <a href=\"https:\/\/www.theimpulsedigital.com\/social-media-marketing\" target=\"_blank\" rel=\"noopener\">social media marketing<\/a> efforts. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><iframe title=\"Mother&#039;s Day is on 12th May | Zomato\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/LLNpPIIO5Jc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Here\u2019s Top 5 Aspects that Zomato Pulled Out Absolutely Right With This Video:<\/h2>\n<h3>1: Emotion:<\/h3>\n<p><span data-contrast=\"auto\">A short two-minute video<\/span> <span data-contrast=\"auto\">is enough to speak volumes and evoke emotions. The Video\u2019s approach has an emotional, funny, empowering yet spookily hilarious touch to it.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<h4>Emotional Appeal &#8211;<\/h4>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-medium wp-image-6759 aligncenter\" src=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130305_Instagram-1-242x300.jpg\" alt=\"\" width=\"242\" height=\"300\" srcset=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130305_Instagram-1-242x300.jpg 242w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130305_Instagram-1-826x1024.jpg 826w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130305_Instagram-1-768x952.jpg 768w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130305_Instagram-1.jpg 1080w\" sizes=\"(max-width: 242px) 100vw, 242px\" \/><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<h4><span class=\"TextRun SCXW11185701 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW11185701 BCX0\">Humor Appeal-<\/span><\/span><span class=\"EOP SCXW11185701 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-medium wp-image-6760 aligncenter\" src=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130329_Instagram-241x300.jpg\" alt=\"\" width=\"241\" height=\"300\" srcset=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130329_Instagram-241x300.jpg 241w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130329_Instagram-823x1024.jpg 823w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130329_Instagram-768x956.jpg 768w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130329_Instagram.jpg 1080w\" sizes=\"(max-width: 241px) 100vw, 241px\" \/><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<h4><span class=\"TextRun SCXW221796001 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW221796001 BCX0\">Unexpected <\/span><span class=\"NormalTextRun SCXW221796001 BCX0\">Spooky<\/span> <span class=\"NormalTextRun SCXW221796001 BCX0\">&amp;<\/span> <span class=\"NormalTextRun SCXW221796001 BCX0\">Humorous Visuals<\/span><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6762 aligncenter\" src=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130639_Instagram-241x300.jpg\" alt=\"\" width=\"241\" height=\"300\" srcset=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130639_Instagram-241x300.jpg 241w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130639_Instagram-823x1024.jpg 823w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130639_Instagram-768x955.jpg 768w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130639_Instagram.jpg 1080w\" sizes=\"(max-width: 241px) 100vw, 241px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6761 aligncenter\" src=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-171407_Instagram-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-171407_Instagram-300x225.jpg 300w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-171407_Instagram-768x577.jpg 768w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-171407_Instagram.jpg 951w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Also Read: <a href=\"https:\/\/www.theimpulsedigital.com\/blog\/social-medias-influence-on-urging-voters-impact-of-online-engagement\/\" target=\"_blank\" rel=\"noopener\">Social Media\u2019s Influence on Urging Voters: Impact of Online Engagement<\/a><\/p>\n<h3>2: Influencer Marketing<\/h3>\n<p><span data-contrast=\"auto\">Understanding your target audience is the key to any good marketing strategical approach. Zomato here is targeting the current children coming from a tech-savvy\/ tech-using generation who are already familiar with <a href=\"https:\/\/www.zomato.com\/mobile\" target=\"_blank\" rel=\"noopener\">Zomato&#8217;s application<\/a>.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6764 aligncenter\" src=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130525_Instagram-242x300.jpg\" alt=\"\" width=\"242\" height=\"300\" srcset=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130525_Instagram-242x300.jpg 242w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130525_Instagram-826x1024.jpg 826w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130525_Instagram-768x952.jpg 768w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130525_Instagram.jpg 1080w\" sizes=\"(max-width: 242px) 100vw, 242px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6763 aligncenter\" src=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-171429_Instagram-1-243x300.jpg\" alt=\"\" width=\"243\" height=\"300\" srcset=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-171429_Instagram-1-243x300.jpg 243w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-171429_Instagram-1-828x1024.jpg 828w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-171429_Instagram-1-768x950.jpg 768w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-171429_Instagram-1.jpg 1080w\" sizes=\"(max-width: 243px) 100vw, 243px\" \/><\/p>\n<p><span data-contrast=\"auto\">However, Collaborating\/Featuring an influencer is what drew more attention. The advertisement features \u2013Arpit Bala (Youtuber and influencer), Ranveer Allahbadia (Youtuber and podcast host), and the very famous Johnny Lever (Actor).\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Coming together with such popular personalities among people surely helps boost your advertisement&#8217;s viewership. In fact, most of the comments under the video say, Here for Arpit Bala! Well, that is an excellent way to catch more attention and draw engagement to the post.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h3>3: Use of Memes &amp; Popular Dialogues<\/h3>\n<p><span data-contrast=\"auto\">Memes are already ruling the internet, and our maximum screen time is spent on social media watching reels and memes. Thats exactly what Zomato used in their reel video. It also has funny gigs, and famous movie lines that have added a funny, quirky touch to the advertisement.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And Zomato nailed it with featuring popular memes and gigs.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6766\" src=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130536_Instagram-242x300.jpg\" alt=\"\" width=\"242\" height=\"300\" srcset=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130536_Instagram-242x300.jpg 242w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130536_Instagram-825x1024.jpg 825w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130536_Instagram-768x954.jpg 768w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130536_Instagram.jpg 1080w\" sizes=\"(max-width: 242px) 100vw, 242px\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6767\" src=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130329_Instagram-1-241x300.jpg\" alt=\"\" width=\"241\" height=\"300\" srcset=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130329_Instagram-1-241x300.jpg 241w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130329_Instagram-1-823x1024.jpg 823w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130329_Instagram-1-768x956.jpg 768w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-130329_Instagram-1.jpg 1080w\" sizes=\"(max-width: 241px) 100vw, 241px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6765\" src=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-171429_Instagram-1-1-243x300.jpg\" alt=\"\" width=\"243\" height=\"300\" srcset=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-171429_Instagram-1-1-243x300.jpg 243w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-171429_Instagram-1-1-828x1024.jpg 828w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-171429_Instagram-1-1-768x950.jpg 768w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-171429_Instagram-1-1.jpg 1080w\" sizes=\"(max-width: 243px) 100vw, 243px\" \/><\/p>\n<p>Also Read: <a href=\"https:\/\/www.theimpulsedigital.com\/blog\/can-you-use-memes-in-advertising-perks-of-meme-marketing\/\" target=\"_blank\" rel=\"noopener\">Can You Use Memes in Advertising? Perks of Meme Marketing\u00a0<\/a><\/p>\n<h3>4: Channel of Communication:<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6768\" src=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-230539_YouTube-163x300.jpg\" alt=\"\" width=\"163\" height=\"300\" srcset=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-230539_YouTube-163x300.jpg 163w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-230539_YouTube-557x1024.jpg 557w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-230539_YouTube-768x1412.jpg 768w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-230539_YouTube-836x1536.jpg 836w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-230539_YouTube.jpg 1080w\" sizes=\"(max-width: 163px) 100vw, 163px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6769\" src=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240509-010317_Instagram-169x300.jpg\" alt=\"\" width=\"169\" height=\"300\" srcset=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240509-010317_Instagram-169x300.jpg 169w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240509-010317_Instagram-576x1024.jpg 576w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240509-010317_Instagram-768x1365.jpg 768w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240509-010317_Instagram-864x1536.jpg 864w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240509-010317_Instagram.jpg 1075w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/><\/p>\n<p><span data-contrast=\"auto\">Using the right communication channel helps achieve the right results and enhances sales. Zomato marked its presence on Youtube and Instagram through this advertisement while successfully reaching out to its targeted audience.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Our social media Maestro, Shreya, feels, \u201cThe ad truly maintained its essence in celebrating and reminding us about Mother&#8217;s Day until the very end, holding a grip with the right use of storytelling, communication, elements, characters, and humour.\u201d Good job, team Zomato. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The video received praise from viewers shocked by Aarpit Bala&#8217;s cameo presence and people who appreciated the ad\u2019s funny approach. Some were seen appreciating and loving this reminder edition of their Zomato application.\u00a0 <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p>Also Read: <a href=\"https:\/\/www.theimpulsedigital.com\/online-paid-advertising\" target=\"_blank\" rel=\"noopener\">Learn how PPC can be helpful for your business<\/a><\/p>\n<h3>5: CTA Because Conversions are Crucial!<\/h3>\n<p><span data-contrast=\"auto\">An impactful CTA lures viewers into taking the necessary action. The ad also illuminates the reminder element newly added to your respective Zomato application. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6770 aligncenter\" src=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/IMG-20240508-WA0002-300x181.jpg\" alt=\"\" width=\"300\" height=\"181\" srcset=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/IMG-20240508-WA0002-300x181.jpg 300w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/IMG-20240508-WA0002.jpg 720w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span class=\"TextRun SCXW230193686 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230193686 BCX0\">Well, what makes a customer happy? <\/span><span class=\"NormalTextRun SCXW230193686 BCX0\">Yes, amazing d<\/span><span class=\"NormalTextRun SCXW230193686 BCX0\">iscount codes<\/span><span class=\"NormalTextRun SCXW230193686 BCX0\">! The ad shows their marketing &amp; growth team <\/span><span class=\"NormalTextRun SCXW230193686 BCX0\">deciding<\/span><span class=\"NormalTextRun SCXW230193686 BCX0\"> on <\/span><span class=\"NormalTextRun SCXW230193686 BCX0\">giving discounts. So now you know <\/span><span class=\"NormalTextRun SCXW230193686 BCX0\">you&#8217;re<\/span><span class=\"NormalTextRun SCXW230193686 BCX0\"> not just getting a reminder <\/span><span class=\"NormalTextRun SCXW230193686 BCX0\">from Zomato <\/span><span class=\"NormalTextRun SCXW230193686 BCX0\">but also discounts to celebrate this <\/span><span class=\"NormalTextRun SCXW230193686 BCX0\">Mother\u2019s Day<\/span> <span class=\"NormalTextRun SCXW230193686 BCX0\">in its true essence with rewarding offers.\u00a0<\/span><\/span><span class=\"EOP SCXW230193686 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6771 aligncenter\" src=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-170932_Instagram-241x300.jpg\" alt=\"\" width=\"241\" height=\"300\" srcset=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-170932_Instagram-241x300.jpg 241w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-170932_Instagram-822x1024.jpg 822w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-170932_Instagram-768x957.jpg 768w, https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot_20240508-170932_Instagram.jpg 1080w\" sizes=\"(max-width: 241px) 100vw, 241px\" \/><\/p>\n<h2>Conclusion<\/h2>\n<p><span data-contrast=\"auto\">Zomato has always had its marketing game strong with creative reels, post, memes, deals, advertisements, creative copies and app notifications. Through this advertisement, we see how important it is to focus on little details which communicate with the audience.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For more such case studies and blogs on the latest updates in the digital world, <\/span><span data-contrast=\"none\">visit our blog page<\/span><span data-contrast=\"auto\">.\u00a0 For collaboration with our creative <a href=\"https:\/\/www.theimpulsedigital.com\/digital-marketing-agency-in-thane\" target=\"_blank\" rel=\"noopener\">Digital Marketing Agency in Thane<\/a>, connect with us soon on <\/span><span data-contrast=\"none\">collabs@theimpulsedigital.com<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-6754 jlk' href='javascript:void(0)' data-task='like' data-post_id='6754' data-nonce='44ecc9b972' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' alt='like-post' \/><span class='lc-6754 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-6754 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='6754' data-nonce='44ecc9b972' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-6754 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-6754 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>The recent Zomato\u2019s video is way beyond just a promotional tool but rather a blend of so many emotions, entertainment, engagement, and a subtle reminder for each one of us. \u00a0 Most of us are bound to forget important events amid daily happenings but guess what? Here&#8217;s Zomato taking over the responsibility of being your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-6754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zomato\u2019s Mother\u2019s Day Marketing Strategy: Case Study 2024<\/title>\n<meta name=\"description\" content=\"Celebrate Mother&#039;s Day in the most special way with Zomato&#039;s thoughtful marketing strategy. Zomato is going all out to honour the mothers in our lives with heartwarming initiatives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zomato\u2019s Mother\u2019s Day Marketing Strategy: Case Study 2024\" \/>\n<meta property=\"og:description\" content=\"Celebrate Mother&#039;s Day in the most special way with Zomato&#039;s thoughtful marketing strategy. Zomato is going all out to honour the mothers in our lives with heartwarming initiatives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Home | impulse-blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theimpulsedigital\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-09T13:34:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-09T13:36:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/New-Project.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"370\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@impulsedigi\" \/>\n<meta name=\"twitter:site\" content=\"@impulsedigi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/person\/9f09293985212dca7b642d56cf4447d8\"},\"headline\":\"Zomato\u2019s Mother\u2019s Day Marketing Strategy: Case Study 2024\",\"datePublished\":\"2024-05-09T13:34:22+00:00\",\"dateModified\":\"2024-05-09T13:36:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/\"},\"wordCount\":682,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/New-Project.jpg\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/\",\"url\":\"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/\",\"name\":\"Zomato\u2019s Mother\u2019s Day Marketing Strategy: Case Study 2024\",\"isPartOf\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/New-Project.jpg\",\"datePublished\":\"2024-05-09T13:34:22+00:00\",\"dateModified\":\"2024-05-09T13:36:14+00:00\",\"description\":\"Celebrate Mother's Day in the most special way with Zomato's thoughtful marketing strategy. Zomato is going all out to honour the mothers in our lives with heartwarming initiatives.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/#primaryimage\",\"url\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/New-Project.jpg\",\"contentUrl\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/New-Project.jpg\",\"width\":370,\"height\":270},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theimpulsedigital.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zomato\u2019s Mother\u2019s Day Marketing Strategy: Case Study 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#website\",\"url\":\"https:\/\/www.theimpulsedigital.com\/blog\/\",\"name\":\"Impulse Digital\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#organization\"},\"alternateName\":\"Impulse\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theimpulsedigital.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#organization\",\"name\":\"Impulse Digital\",\"alternateName\":\"Impulse\",\"url\":\"https:\/\/www.theimpulsedigital.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2025\/12\/header-logo.png\",\"contentUrl\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2025\/12\/header-logo.png\",\"width\":150,\"height\":82,\"caption\":\"Impulse Digital\"},\"image\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theimpulsedigital\",\"https:\/\/x.com\/impulsedigi\",\"https:\/\/instagram.com\/_impulse_digital\/\",\"https:\/\/in.linkedin.com\/company\/impulse-digital-marketing-mumbai\",\"https:\/\/www.youtube.com\/channel\/UCzQglQAeXGI99Z-LZI9jBkw\",\"https:\/\/www.slideshare.net\/ImpulseDigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/person\/9f09293985212dca7b642d56cf4447d8\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/42115679a79d9543a682df6869b7ac1e0b79f4e59ac586f909d92c532fbf6296?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/42115679a79d9543a682df6869b7ac1e0b79f4e59ac586f909d92c532fbf6296?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/www.theimpulsedigital.com\/blog\/\"],\"url\":\"https:\/\/www.theimpulsedigital.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zomato\u2019s Mother\u2019s Day Marketing Strategy: Case Study 2024","description":"Celebrate Mother's Day in the most special way with Zomato's thoughtful marketing strategy. Zomato is going all out to honour the mothers in our lives with heartwarming initiatives.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/","og_locale":"en_US","og_type":"article","og_title":"Zomato\u2019s Mother\u2019s Day Marketing Strategy: Case Study 2024","og_description":"Celebrate Mother's Day in the most special way with Zomato's thoughtful marketing strategy. Zomato is going all out to honour the mothers in our lives with heartwarming initiatives.","og_url":"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/","og_site_name":"Home | impulse-blog","article_publisher":"https:\/\/www.facebook.com\/theimpulsedigital","article_published_time":"2024-05-09T13:34:22+00:00","article_modified_time":"2024-05-09T13:36:14+00:00","og_image":[{"width":370,"height":270,"url":"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/New-Project.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@impulsedigi","twitter_site":"@impulsedigi","twitter_misc":{"Written by":"admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/#article","isPartOf":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/"},"author":{"name":"admin","@id":"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/person\/9f09293985212dca7b642d56cf4447d8"},"headline":"Zomato\u2019s Mother\u2019s Day Marketing Strategy: Case Study 2024","datePublished":"2024-05-09T13:34:22+00:00","dateModified":"2024-05-09T13:36:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/"},"wordCount":682,"commentCount":0,"publisher":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/New-Project.jpg","articleSection":["Content Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/","url":"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/","name":"Zomato\u2019s Mother\u2019s Day Marketing Strategy: Case Study 2024","isPartOf":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/#primaryimage"},"image":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/New-Project.jpg","datePublished":"2024-05-09T13:34:22+00:00","dateModified":"2024-05-09T13:36:14+00:00","description":"Celebrate Mother's Day in the most special way with Zomato's thoughtful marketing strategy. Zomato is going all out to honour the mothers in our lives with heartwarming initiatives.","breadcrumb":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/#primaryimage","url":"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/New-Project.jpg","contentUrl":"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/New-Project.jpg","width":370,"height":270},{"@type":"BreadcrumbList","@id":"https:\/\/www.theimpulsedigital.com\/blog\/zomatos-mothers-day-marketing-strategy-case-study-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theimpulsedigital.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Zomato\u2019s Mother\u2019s Day Marketing Strategy: Case Study 2024"}]},{"@type":"WebSite","@id":"https:\/\/www.theimpulsedigital.com\/blog\/#website","url":"https:\/\/www.theimpulsedigital.com\/blog\/","name":"Impulse Digital","description":"","publisher":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/#organization"},"alternateName":"Impulse","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theimpulsedigital.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.theimpulsedigital.com\/blog\/#organization","name":"Impulse Digital","alternateName":"Impulse","url":"https:\/\/www.theimpulsedigital.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2025\/12\/header-logo.png","contentUrl":"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2025\/12\/header-logo.png","width":150,"height":82,"caption":"Impulse Digital"},"image":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theimpulsedigital","https:\/\/x.com\/impulsedigi","https:\/\/instagram.com\/_impulse_digital\/","https:\/\/in.linkedin.com\/company\/impulse-digital-marketing-mumbai","https:\/\/www.youtube.com\/channel\/UCzQglQAeXGI99Z-LZI9jBkw","https:\/\/www.slideshare.net\/ImpulseDigital"]},{"@type":"Person","@id":"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/person\/9f09293985212dca7b642d56cf4447d8","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/42115679a79d9543a682df6869b7ac1e0b79f4e59ac586f909d92c532fbf6296?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/42115679a79d9543a682df6869b7ac1e0b79f4e59ac586f909d92c532fbf6296?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.theimpulsedigital.com\/blog\/"],"url":"https:\/\/www.theimpulsedigital.com\/blog\/author\/admin\/"}]}},"jetpack_featured_media_url":"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2024\/05\/New-Project.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/posts\/6754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/comments?post=6754"}],"version-history":[{"count":7,"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/posts\/6754\/revisions"}],"predecessor-version":[{"id":6777,"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/posts\/6754\/revisions\/6777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/media\/6758"}],"wp:attachment":[{"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/media?parent=6754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/categories?post=6754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/tags?post=6754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}