{"id":62,"date":"2015-10-17T15:50:23","date_gmt":"2015-10-17T10:20:23","guid":{"rendered":"http:\/\/blog.theimpulsedigital.com\/?p=62"},"modified":"2026-04-14T09:27:07","modified_gmt":"2026-04-14T09:27:07","slug":"importance-of-visuals-in-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/importance-of-visuals-in-social-media-marketing\/","title":{"rendered":"Importance of Visuals in Social Media Marketing"},"content":{"rendered":"

\"Power<\/p>\n

Imagine you get a friend request from a user with no profile picture, what would be your reaction? Wouldn\u2019t you inspect for a while before adding that person to your list? That\u2019s exactly the importance of images in virtual world. No matter how clich\u00e9d \u201cA picture is equal to thousand words\u201d may sound, it still makes sense in today\u2019s world where presentation is as crucial than the content.<\/p>\n

\"Power
Image credit \u2013 keepingcurrentmatters.com<\/figcaption><\/figure>\n

Apart from the fact that images are easy to recollect, they are also more pleasing to eye and add beauty to your post. Images play significant\u00a0role in social media marketing because Images are important because people will like to see your product or service rather than read about it!<\/p>\n

Here are some stats that will help you understand how images play an important role in optimum usage of your media.<\/strong><\/h2>\n
    \n
  1. Content\u00a0with\u00a0persuasive images get 94% <\/strong>more views on average\u00a0than content<\/a><\/span> without images.<\/li>\n
  2. According to 67%<\/strong>\u00a0 audience, crisp, relevant\u00a0images are more\u00a0important than the product information and customer ratings.<\/li>\n
  3. Business ads with images that appear in local search results get attention\/ consideration of 60%<\/strong> of consumers.<\/li>\n
  4. Facebook posts with images get 37%<\/strong>\u00a0more engagement and 53%<\/strong> more likes than the posts without them. Thus, Facebook marketing is a lot more rewarding when there are images added.<\/li>\n
  5. Press release with photographs get 14%<\/strong> increase in page views.<\/li>\n<\/ol>\n

    Types of visuals you should be using in your social media posts:<\/strong><\/h2>\n
      \n
    1. \n

      Photographs<\/h4>\n

      \"bananappeal
      Image credits- cakechooser.com<\/figcaption><\/figure><\/li>\n<\/ol>\n

      2. Quote images \u2013 motivating\/ feel-good quotes combined with beautiful images<\/h4>\n
      \"life
      Image credit \u2013 impfashion.com<\/figcaption><\/figure>\n

      3. Strong call to action \u2013 Include lines like call now, buy now, visit now etc.<\/h4>\n
      \"Strong
      Image credits \u2013 localbanya.com<\/figcaption><\/figure>\n

      4. Infographics \u2013 rather than just text, it\u2019s visually appealing and interesting if a visual is combined with it.<\/h4>\n
      \"Digitalchalk-5
      Image credit- piktochart.com<\/figcaption><\/figure>\n

      5. Tips, tricks, and how to \u2013 people love discovering new tricks and ways of doing things.<\/h4>\n
      \"Tips,
      Image credit- thesimpletruth.in<\/figcaption><\/figure>\n

      6. Helpful reviews \u2013 if a customer has given an awesome review in a mail or on some website, you can take a screenshot and post it on your social media networks. Positive customer feedback proves helpful in SMM services.<\/h4>\n
      \"Helpful
      Helpful Reviews<\/figcaption><\/figure>\n

       <\/p>\n

      Some Do\u2019s and Don\u2019ts while using images<\/strong><\/h2>\n
        \n
      1. Use relevant images. ALWAYS. or else make sure the text relates to the images you have used.<\/li>\n
      2. Use clear and crisp images. You won\u2019t like blurred\/ shaky pictures on your own social media<\/a><\/span> feed, will you?<\/li>\n
      3. Try to use original images\/visuals as far as possible. If possible, try to hire a decent photographer and get high quality images clicked. Did you know that 80% pins on Pinterest are repins? That means only 20% is the original content.<\/li>\n
      4. If you are using images from internet, be sure to give due credits.<\/li>\n<\/ol>\n

        Finally, we think this quote perfectly sums up the perfect blend of images and text in your posts – \u201cWithout graphics, an idea may be lost in a sea of words. Without words, a graphic may be lost to a sea of ambiguity\u201d. Mike Parkinson.<\/p>\n

        0<\/span><\/a><\/div> <\/div>
        <\/div><\/div>
        <\/div>","protected":false},"excerpt":{"rendered":"

        Imagine you get a friend request from a user with no profile picture, what would be your reaction? Wouldn\u2019t you inspect for a while before adding that person to your list? That\u2019s exactly the importance of images in virtual world. No matter how clich\u00e9d \u201cA picture is equal to thousand words\u201d may sound, it still […]<\/p>\n","protected":false},"author":5,"featured_media":2269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,21],"tags":[],"class_list":["post-62","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-and-creative","category-content-marketing"],"yoast_head":"\nImportance of Visuals in Social Media Marketing<\/title>\n<meta name=\"description\" content=\"Importance of using visuals in social media marketing as it is proven that social media posts combined with visuals perform better.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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