{"id":571,"date":"2016-09-09T10:57:41","date_gmt":"2016-09-09T05:27:41","guid":{"rendered":"http:\/\/www.theimpulsedigital.com\/blog\/?p=571"},"modified":"2026-05-28T11:52:21","modified_gmt":"2026-05-28T11:52:21","slug":"page-loading-time-affects-brand","status":"publish","type":"post","link":"https:\/\/impulsedigital.co.in\/ID-web-blog\/page-loading-time-affects-brand\/","title":{"rendered":"Is your website loading fast enough?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1320\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2016\/09\/website-loading-speed.jpg\" alt=\"Website loading speed\" width=\"1200\" height=\"500\" \/><\/p>\n<p>Suppose you&#8217;ve to rush for a party and need a bouquet urgently, you search on your phone and click on a particular site, if the page doesn&#8217;t load, you instantly move to another. Having multiple tabs on the browser helps in multitasking but also implies that while a page takes time to load, you can browse another. In the age of blue ticks and &#8216;message read&#8217; notifications, we demand everything in the\u00a0shortest span of time.<\/p>\n<p>As the digital age is rapidly taking over, the attention span of human beings is getting lower than ever. It was around 12 seconds in early 2000&#8217;s, but as mobile phone usage increased, it has gone down. Currently, the attention span of a majority of human beings is 8 seconds which technically lower than a goldfish!<\/p>\n<p>One of the major factors for opting anything online is the time you save. If that objective is not fulfilled, customers have n number of other options.<\/p>\n<h2>\u00a0<a href=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2016\/09\/Blog-Img.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-583\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2016\/09\/Blog-Img.png\" alt=\"blog-img\" width=\"846\" height=\"710\" \/><\/a><\/h2>\n<p>Considering this fact, you need to understand that more the page loading time on your site, more you&#8217;re going to lose out on the users. On 31st August, Facebook urged the advertisers to minimise the page loading time and <a href=\"http:\/\/www.theimpulsedigital.com\/website-development\">optimise the website<\/a> for mobile devices. The notification also says that sites that have greater page loading time will be penalised.<\/p>\n<h2>How does page loading time affect\u00a0business?<\/h2>\n<p>A lot of marketers overlook the importance of a\u00a0perfectly optimised website and seamless user interface. The last thing a brand would want to do is taking its customer for granted. NordStrom &#8211; a fashion retailer had an online sale. But the sale went down by 11% as soon as the website response time came down by HALF A SECOND.<\/p>\n<div id=\"attachment_591\" style=\"width: 950px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2016\/09\/Copy-of-According-to-the-calculations-by-Amazon-if-the-loading-time-goes-down-even-by-a-second-it-costs-the-company-1.6-billion-sales-every-year.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-591\" class=\"size-full wp-image-591\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2016\/09\/Copy-of-According-to-the-calculations-by-Amazon-if-the-loading-time-goes-down-even-by-a-second-it-costs-the-company-1.6-billion-sales-every-year.png\" alt=\"How much slow page loading time affects the big brands \" width=\"940\" height=\"788\" \/><\/a><p id=\"caption-attachment-591\" class=\"wp-caption-text\">How much slow page loading time affects the big brands<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>This shows that not just a second, but even\u00a0a fraction of a\u00a0second delay in the page loading time disturbs the UI. Greater page loading time also affects the <a href=\"http:\/\/www.theimpulsedigital.com\/search-engine-optimization\">ranking of your website<\/a>.<\/p>\n<h2>60% of the users won&#8217;t return to the website if it takes more than 10 seconds to load!<\/h2>\n<p>When Facebook pushed the advertisers to optimise the mobile sites, it also offered some tips on doing so as mentioned below-<\/p>\n<ol>\n<li>Compress the files to decrease the rendering time.<\/li>\n<li>Cut down on the landing page redirects, plugins, and link shorteners.<\/li>\n<li>Use multi-region hosting to improve server response time.<\/li>\n<li>Reach audience quickly by using a high-quality content delivery network.<\/li>\n<li>Remove render-blocking JavaScript<\/li>\n<li>Optimize images<\/li>\n<\/ol>\n<h3>There are a few other tools to check your website&#8217;s page loading time and get appropriate recommendations &#8211;<\/h3>\n<p><strong>Google&#8217;s Page Speed analysing tool<\/strong> &#8211; enables the developers \/ brands to check how their website is faring when it comes to UI and page loading time.<\/p>\n<p><strong>Pingdom &#8211; <\/strong>Using this tool, you can measure your site performance and speed from various locations.<strong>\u00a0<\/strong><\/p>\n<p><strong>Dotcom Monitor\u00a0&#8211; \u00a0<\/strong>Along with checking the website speed, this tool also helps in monitoring page functionality and performance.<\/p>\n<p><strong>SEO SiteCheckup &#8211; <\/strong>This tool rates your website&#8217;s overall SEO performance along with the page loading time.<\/p>\n<p>&nbsp;<\/p>\n<p>Fact source &#8211;\u00a0https:\/\/hostingfacts.com\/internet-facts-stats-2016\/<\/p>\n<p>http:\/\/www.bbc.com\/news\/business-37100091<\/p>\n<p>https:\/\/www.fastcompany.com\/1825005\/how-one-second-could-cost-amazon-16-billion-sales<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suppose you&#8217;ve to rush for a party and need a bouquet urgently, you search on your phone and click on a particular site, if the page doesn&#8217;t load, you instantly move to another. Having multiple tabs on the browser helps in multitasking but also implies that while a page takes time to load, you can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12],"tags":[],"class_list":["post-571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","category-website-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Page loading time affects your UI and brand image<\/title>\n<meta name=\"description\" content=\"The more time it takes to load your webpage, more likely the user will opt for another site. Do not let that happen. Page loading time equals money.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/impulsedigital.co.in\/ID-web-blog\/page-loading-time-affects-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Page loading time affects your UI and brand image\" \/>\n<meta property=\"og:description\" content=\"The more time it takes to load your webpage, more likely the user will opt for another site. Do not let that happen. 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