{"id":4737,"date":"2016-11-02T17:30:47","date_gmt":"2016-11-02T12:00:47","guid":{"rendered":"http:\/\/www.theimpulsedigital.com\/blog\/?p=810"},"modified":"2026-04-15T11:57:28","modified_gmt":"2026-04-15T11:57:28","slug":"instagram-shopping-new-update","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/instagram-shopping-new-update\/","title":{"rendered":"Instagram makes way for in-app shopping with its new update!"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1366\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2016\/11\/Instagram-In-app-Shopping.jpg\" alt=\"Instagram In-app Shopping\" width=\"1280\" height=\"720\" \/><\/p>\n<blockquote><p><strong><em>You know the best quote that fits digital media? \u2018Change is the only constant\u2019! <\/em><\/strong><\/p><\/blockquote>\n<p>Until a few days back when we used to have meetings with the clients, their first concern used to be \u2013 will this increase our sale? And we had to repeat over and over again that primary objective of social media is not sale! Gradually the social media can help to \u00a0achieve sales but it is not the main motive! But well, the above quote applied here and Facebook introduced shop section \u2013people can check out and buy the products on the brand&#8217;s Facebook page. On the same lines, now Instagram is testing for the shoppable photos for 20 brands in the US for iOS. It will enable you to check the price of the product you like on your Insta newsfeed and go to the site if it interests you!<\/p>\n<h1><strong>This is how Instagram Shoppable photos will work \u2013 <\/strong><\/h1>\n<p>The brands \/ retailers will have a tag on specific photos. Once you tap, you can see tags on up to five products on the picture. That will include their name and price. Tap on whichever product interests you. It will take you to the detailed view of the product. Only if you want to buy the product and the price suits your budget, it will take you to the actual site. If not, you can quickly go back to your feed! It saves a lot of distraction along with maintaining the seamless Instagram experience.<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/vimeo.com\/189697603<\/p>\n<h2><strong>Great idea we say; here\u2019s why \u2013<\/strong><\/h2>\n<p>A lot of times you must have seen a great jacket or a bag on a brand\u2019s Instagram page.<\/p>\n<p>You leave a comment \u2013 \u2018Price please!\u2019 and wait for their reply. And while scrolling, you forget about visiting the link in the bio for the details. The back and forth comments make the experience bulky for brands as well as the users.<\/p>\n<p>Instagram has cleverly tapped the short term memory of the young generation that is bombarded by a thousand of deals around them! They know that out of sight, out of mind (well in this case, out of shopping list) So Instagram is about to make changes that will help the viewers to make the purchase right there.<\/p>\n<p><em>In the survey, Instagram found that the vast majority of purchases take a day or longer, with only 21% of purchases made within a day. &#8211; <\/em>Instagram Official Blog.<\/p>\n<p>Instagram has the best pictures that entice the purchase. A lot of times you must have shared the link with your friend to show the specific product, haven\u2019t you? This behaviour is what Instagram wants to leverage on.<\/p>\n<h3><strong>And what\u2019s more<\/strong><\/h3>\n<p>The next step in the update would be an option to save the links. Not everybody buys on impulse. People take some time to choose. So while Instagram creates their shoppable photos, they will also introduce an option to save the links. It will help you to view your saved photos and buy later!<\/p>\n<p>This consumer \u2013centric updates is what makes any brand better and dearer to the people.<\/p>\n<p>Of course, this doesn\u2019t mean that Social media is now only to increase the sale. However, the next time if some client asks about sales on digital media, we can definitely tell them more about\u00a0<a href=\"http:\/\/www.theimpulsedigital.com\/social-media-marketing\">social media marketing services<\/a>!<\/p>\n<p>Way to go, Instagram!<\/p>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-4737 jlk' href='javascript:void(0)' data-task='like' data-post_id='4737' data-nonce='cdb452719b' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' alt='like-post' \/><span class='lc-4737 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-4737 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='4737' data-nonce='cdb452719b' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-4737 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-4737 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>You know the best quote that fits digital media? \u2018Change is the only constant\u2019! Until a few days back when we used to have meetings with the clients, their first concern used to be \u2013 will this increase our sale? And we had to repeat over and over again that primary objective of social media [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-4737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram makes Way for in-app Shopping with its New Update!<\/title>\n<meta name=\"description\" content=\"Instagram is now testing shoppable photos so that users can choose and buy directly through the app. Great move we say. 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