{"id":3772,"date":"2021-08-13T20:14:13","date_gmt":"2021-08-13T14:44:13","guid":{"rendered":"https:\/\/www.theimpulsedigital.com\/blog\/?p=3772"},"modified":"2026-04-14T10:22:38","modified_gmt":"2026-04-14T10:22:38","slug":"the-incredible-influence-of-moment-marketing-dos-and-donts","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/the-incredible-influence-of-moment-marketing-dos-and-donts\/","title":{"rendered":"The Incredible Influence of Moment Marketing \u2013 Dos and Don\u2019ts"},"content":{"rendered":"\r\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"777\" height=\"437\" data-id=\"3780\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2021\/08\/Ref-image-2-2.jpg\" alt=\"The Incredible Influence of Moment Marketing \u2013 Dos and Don\u2019ts\" class=\"wp-image-3780\"\/><\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>Moment Marketing is the strategy that incorporates the essence of ongoing events to create communications &amp; marketing collaterals around such events. With the win of several Indian athletes in the Tokyo Olympics, moment marketing has again surfaced as a flag-bearer of effective marketing for many brands. <\/p>\r\n\r\n\r\n\r\n<p>Though considered the most impactful marketing strategy, the recent lawsuits filed against brands for unethical Moment Marketing tactics make us question how far can we actually go with&nbsp;<strong>Moment Marketing<\/strong>? Let\u2019s discuss all the facets of this&nbsp;<strong>impulsive marketing<\/strong>&nbsp;tact and how you could make it an effective strategy without being unscrupulous.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Why adopt Moment Marketing?<\/h2>\r\n\r\n\r\n\r\n<p>Quick, quirky, smart, and creative, Moment Marketing interacts the most with your target audience on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.theimpulsedigital.com\/blog\/lockdown-again-is-your-brand-digitally-agile-this-time\/\" target=\"_blank\">digital platforms<\/a>&nbsp;especially because it is relatable and connects with the current trend, news, or events. Below we list a few of the several benefits of Moment Marketing:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>An easy yet effective marketing tool that requires the least pre-requisites.<\/li>\r\n\r\n\r\n\r\n<li>Imprint your brand creatively and create an unforgettable niche in the customer\u2019s mind.<\/li>\r\n\r\n\r\n\r\n<li>Breaks the mold with ingenious and authentic marketing content if done right.<\/li>\r\n\r\n\r\n\r\n<li>Lasting visibility and instant connection with the target audience.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Some effective tips for Moment Marketing<\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. Timing is everything&nbsp;<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot_2021-08-13_202842.png\" alt=\"\" class=\"wp-image-3792\"\/><\/figure>\r\n\r\n\r\n\r\n<p>Remember Oreo\u2019s \u2018You can still dunk in the dark tweet\u2019 targeting the prolonged power outage that became a major hit during the 2013 Super Bowl? A timely tweet or social media post can go a long way and help your brand capitalize on the moment effectively. They don\u2019t say &#8220;Strike while the iron is hot&#8221; for nothing!<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Humour does No Harm<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"752\" height=\"126\" data-id=\"3776\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-13-195104.png\" alt=\"\" class=\"wp-image-3776\"\/><\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>Make them laugh with a tongue-in-cheek post and the audience is yours forever. It lets you acquire a loyal brand following too. Netflix\u2019s \u2018Mumbai rains. Now streaming\u2019 tweet did make you chuckle, didn\u2019t it?<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Event, Occasion, Pop Culture, or a Trending Meme-inspired Communication<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"653\" height=\"192\" data-id=\"3796\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-13-203427.png\" alt=\"\" class=\"wp-image-3796\"\/><\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>Whether it is the Olympics or the Baspan ka Pyaar meme, seize the trend and see it speak volumes for your brand!<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Get Creatively High on Healthy Social Media Banter&nbsp;<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"122\" data-id=\"3778\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-13-195318.png\" alt=\"\" class=\"wp-image-3778\"\/><\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>When brands playfully tease each other or speak the language of sarcastic humour on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.theimpulsedigital.com\/blog\/using-social-media-platforms-together\/\" target=\"_blank\">social media platforms<\/a>&nbsp;it is fun to watch. Zomato\u2019s IPO-related \u2018Dhak-Dhak\u2019 tweet or the friendly banter between luxury brands like Mercedes and BMW always manages to capture attention positively.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">How to Not Convert Moment Marketing into Ambush Marketing?&nbsp;<\/h2>\r\n\r\n\r\n\r\n<p>Being the talk of the town is a good marketing tactic but not when done unethically. With the recent incident of Olympic medalists resorting to legal action against brands for using their name unethically, it\u2019s time your moment marketing strategy faces the moment of truth. So, let\u2019s explore some dos and don\u2019ts that\u2019ll help you do justice to this marketing strategy.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Creativity with subtle humor is your armor in moment marketing. Use it wisely.<\/li>\r\n\r\n\r\n\r\n<li>Always consider the legal and ethical implications before following the trend or jumping the gun.<\/li>\r\n\r\n\r\n\r\n<li>Don\u2019t try too hard, be genuine, and don\u2019t sound phony.&nbsp;<\/li>\r\n\r\n\r\n\r\n<li>Don\u2019t lose your brand message and image at any cost.<\/li>\r\n\r\n\r\n\r\n<li>Lastly, stay away from Ambush Marketing, wherein a brand associates itself with an athlete or famous personality without formal sponsorship trying to convey to the audience in some form that they are associated with the athlete, personality, or Olympic emblems. This is a clear violation of the trademark laws and brands should refrain from this at all costs.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Getting your creative juices flowing could be a nerve-wracking task especially if you don\u2019t have the right&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.theimpulsedigital.com\/digital-marketing-agency-in-thane\" target=\"_blank\">Digital Marketing Agency in Thane<\/a>&nbsp;on board. Moment Marketing can create ripples of positive influence, carving your brand\u2019s separate niche in the audience\u2019s mind for a very long time. There\u2019s plenty to innovate from this marketing tactic if done right. In case, you haven\u2019t implemented it already, it\u2019s time you do so and seize the moment creatively!<\/p>\r\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-3772 jlk' href='javascript:void(0)' data-task='like' data-post_id='3772' data-nonce='c5bb4dd9a9' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' alt='like-post' \/><span class='lc-3772 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-3772 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='3772' data-nonce='c5bb4dd9a9' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-3772 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-3772 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>Moment Marketing is the strategy that incorporates the essence of ongoing events to create communications &amp; marketing collaterals around such events. With the win of several Indian athletes in the Tokyo Olympics, moment marketing has again surfaced as a flag-bearer of effective marketing for many brands. Though considered the most impactful marketing strategy, the recent [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Incredible Influence of Moment Marketing \u2013 Dos and Don\u2019ts<\/title>\n<meta name=\"description\" content=\"Moment Marketing is a marketing technique that uses the essence of ongoing events to create communications and marketing collateral. 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If executed properly, this moment marketing strategy can yield a lot of new ideas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theimpulsedigital.com\/blog\/the-incredible-influence-of-moment-marketing-dos-and-donts\/\" \/>\n<meta property=\"og:site_name\" content=\"Home | impulse-blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theimpulsedigital\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-13T14:44:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:22:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2023\/02\/moment-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"542\" \/>\n\t<meta property=\"og:image:height\" content=\"343\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mahendar Prajapati\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/mahendar_prajap\" \/>\n<meta name=\"twitter:site\" content=\"@impulsedigi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mahendar Prajapati\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/the-incredible-influence-of-moment-marketing-dos-and-donts\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/the-incredible-influence-of-moment-marketing-dos-and-donts\/\"},\"author\":{\"name\":\"Mahendar Prajapati\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/person\/d7673487c262cf60fb642b3fa682c1da\"},\"headline\":\"The Incredible Influence of Moment Marketing \u2013 Dos and Don\u2019ts\",\"datePublished\":\"2021-08-13T14:44:13+00:00\",\"dateModified\":\"2026-04-14T10:22:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/the-incredible-influence-of-moment-marketing-dos-and-donts\/\"},\"wordCount\":669,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/the-incredible-influence-of-moment-marketing-dos-and-donts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2023\/02\/moment-marketing.jpg\",\"articleSection\":[\"Digital Media Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theimpulsedigital.com\/blog\/the-incredible-influence-of-moment-marketing-dos-and-donts\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/the-incredible-influence-of-moment-marketing-dos-and-donts\/\",\"url\":\"https:\/\/www.theimpulsedigital.com\/blog\/the-incredible-influence-of-moment-marketing-dos-and-donts\/\",\"name\":\"The Incredible Influence of Moment Marketing \u2013 Dos and Don\u2019ts\",\"isPartOf\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/the-incredible-influence-of-moment-marketing-dos-and-donts\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/the-incredible-influence-of-moment-marketing-dos-and-donts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2023\/02\/moment-marketing.jpg\",\"datePublished\":\"2021-08-13T14:44:13+00:00\",\"dateModified\":\"2026-04-14T10:22:38+00:00\",\"description\":\"Moment Marketing is a marketing technique that uses the essence of ongoing events to create communications and marketing collateral. 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