{"id":375,"date":"2016-06-03T14:06:51","date_gmt":"2016-06-03T08:36:51","guid":{"rendered":"http:\/\/blog.theimpulsedigital.com\/?p=375"},"modified":"2023-07-18T07:48:19","modified_gmt":"2023-07-18T07:48:19","slug":"facebook-shop-section","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/facebook-shop-section\/","title":{"rendered":"Facebook Shop Section &#8211; A much awaited feature is finally here!"},"content":{"rendered":"<blockquote><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2274\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2016\/06\/fb-shop-section-1.jpg\" alt=\"fb shop section\" width=\"2048\" height=\"926\" \/><\/p>\n<p><em><strong>One of the main concerns brands have towards social media (atleast in India) is &#8211; will it boost my sale? We have been\u00a0asked similar questions in some client meetings. It&#8217;s proved time and again that <a href=\"http:\/\/www.theimpulsedigital.com\/blog\/social-media-for-branding-rather-than-selling\/\">selling<\/a>\u00a0is not the main use of social media, though sales\u00a0can be subtly and smartly achieved using social media platforms. However, now it is going to be easier and convenient to sell your products on Facebook with it&#8217;s latest Facebook Shop Section. On 31st May 2016, Facebook introduced its shop section on business pages where brands can feature and directly sell their products.\u00a0<\/strong><\/em><\/p><\/blockquote>\n<h3>The Facebook Shop section includes:<\/h3>\n<p><strong>Merchandising<\/strong>: Product showcase with \u201cFeatured Products\u201d<br \/>\n<strong>Purchase<\/strong>: Shop section has a message button to the product. So if your customer wants to know details of the products or other queries regarding the purchase, they can directly message you.<br \/>\n<strong>Subscribe<\/strong>: This feature allows people to subscribe to your Facebook shop so whenever you introduce a new product, discontinue some products, customers will be notified.<br \/>\n<strong>Advertising<\/strong>: Using this feature, brands can create Facebook ads for their products. This will help to boost the selected products from your shop.<\/p>\n<h3><strong>Why is this great for small businesses?<\/strong><\/h3>\n<p>This feature allows brands to feature &amp; sell their product directly to the users. Also, it is completely free. So now brands can refrain from sharing product images, website \/ buy now links every now &amp; then on the page. Generally, the small brands have a loyal fan following on <a href=\"http:\/\/www.theimpulsedigital.com\/social-media-marketing\">social media<\/a> if it&#8217;s a local shop or it&#8217;s convenient over other brands. So it gives brands to share other things with users apart from just product shots, like &#8211; work life pictures, manufacturing process, interesting stories about the company, people with their users &#8211; present and potential customers. This actually leads to more engagement on the\u00a0page that helps the\u00a0brand in the long run. \u00a0Shop tab is located on the top of the Facebook page along with other tabs like &#8211; timeline, photos, about etc.<\/p>\n<p>Facebook has partnered with a payment processing company named Stripe for managing the payments received to the brands. <a href=\"https:\/\/www.facebook.com\/business\/help\/1672007083043120\">Read more<\/a> about Stripe and creating a payment account for your Facebook shop section.<\/p>\n<h3><strong>To set up Shop Section &#8211;<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_1991\" aria-describedby=\"caption-attachment-1991\" style=\"width: 412px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-1991\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2016\/06\/FB-Set-up-shop-section.png\" alt=\"FB - Set up shop section\" width=\"412\" height=\"127\" \/><figcaption id=\"caption-attachment-1991\" class=\"wp-caption-text\">Shop section on Facebook<\/figcaption><\/figure>\n<p>Click the Add a Section link.<\/p>\n<p>Click Add Shop Section.<\/p>\n<p>Read terms &amp; policies carefully and then continue.<\/p>\n<p>Facebook might ask you to enter your password for security reasons.<\/p>\n<p>You&#8217;re ready with your shop section. Add the products. For a\u00a0detailed guide for the Shop section, <a href=\"https:\/\/www.facebook.com\/business\/help\/846547442125798\">click here<\/a>.<\/p>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-375 jlk' href='javascript:void(0)' data-task='like' data-post_id='375' data-nonce='234e7c2774' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' alt='like-post' \/><span class='lc-375 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-375 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='375' data-nonce='234e7c2774' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-375 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-375 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>One of the main concerns brands have towards social media (atleast in India) is &#8211; will it boost my sale? We have been\u00a0asked similar questions in some client meetings. It&#8217;s proved time and again that selling\u00a0is not the main use of social media, though sales\u00a0can be subtly and smartly achieved using social media platforms. However, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sell directly from the page using Facebook shop section<\/title>\n<meta name=\"description\" content=\"Now brands can directly feature and sell their products on the official brand page using newly introduced Facebook shop section.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theimpulsedigital.com\/blog\/facebook-shop-section\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sell directly from the page using Facebook shop section\" \/>\n<meta property=\"og:description\" content=\"Now brands can directly feature and sell their products on the official brand page using newly introduced Facebook shop section.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theimpulsedigital.com\/blog\/facebook-shop-section\/\" \/>\n<meta property=\"og:site_name\" content=\"Home | impulse-blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theimpulsedigital\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-03T08:36:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-18T07:48:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2016\/06\/facebook-shop-section-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"542\" \/>\n\t<meta property=\"og:image:height\" content=\"343\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@impulsedigi\" \/>\n<meta name=\"twitter:site\" content=\"@impulsedigi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/facebook-shop-section\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/facebook-shop-section\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/person\/9f09293985212dca7b642d56cf4447d8\"},\"headline\":\"Facebook Shop Section &#8211; 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