{"id":3672,"date":"2021-06-18T21:14:32","date_gmt":"2021-06-18T15:44:32","guid":{"rendered":"https:\/\/www.theimpulsedigital.com\/blog\/?p=3672"},"modified":"2026-04-14T10:23:03","modified_gmt":"2026-04-14T10:23:03","slug":"creative-juices-flow-digitally-this-cannes-lions-2021-the-top-5-indian-ads-that-made-us-proud-in-the-past-decade","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/creative-juices-flow-digitally-this-cannes-lions-2021-the-top-5-indian-ads-that-made-us-proud-in-the-past-decade\/","title":{"rendered":"The Top 5 Indian Digital Marketing Ads that Made Us Proud – Cannes Lions 2021"},"content":{"rendered":"\n
\"The<\/figure>\n\n\n\n

An International award ceremony to recognize creative genius from all over the world, the Cannes Lions International Festival of creativity first began in the year 1954. Formerly known as \u2018The International Advertising Festival\u2019, it brings the creative communications industry together every year to learn, network and connect through a unique celebration in Cannes, France.<\/p>\n\n\n\n

As its first-ever digital outing in an opulent legacy of over seven decades is due in June end of this year, let\u2019s explore the most inventive Indian Ad campaigns that did us proud in the past on this international platform.<\/p>\n\n\n\n

Creative History<\/h2>\n\n\n\n

Drawing inspiration from the international film festival, makers of advertising films felt the need to create an event that recognizes the talent and efforts of advertising professionals <\/a>worldwide. Its first international festival was conducted in Venice with 187 Ad film entries from 14 countries.<\/p>\n\n\n\n

The iconic Lion trophy of the festival was inspired by \u2018The Lion of Piazza San Marcos\u2019 in Venice. Its following festivals were held in Monte Carlo and Cannes. Cannes became its permanent destination in the year 1984.<\/p>\n\n\n\n

Today, this global festival of creativity continues to honor all of the marketing communications as a forum for talent recognition, discussions and deliberations.<\/p>\n\n\n\n

India and Cannes Lions<\/h2>\n\n\n\n

India walked into the global limelight in the year 2008 when JWT walked away with the country\u2019s first Grand Prix at Cannes Lions 2008 for the Times of India campaign \u2018Lead<\/strong> India<\/strong>\u2019. Since then there was no looking back. In the last decade, BBDO\u2019s, \u2018Share the Load<\/strong>\u2019, \u2018Touch the Pickle<\/strong>‘ and ‘Women against Lazy Stubble<\/strong>\u2019 were announced as the most iconic ads at Cannes Lions.<\/p>\n\n\n\n

These three entries bagged the inaugural Grand Prix, three golds, five silvers and two bronze in different prestigious categories. DDB Mudra\u2019s \u2018Silent National Anthem\u2019 for Big Cinemas brought home five bronzes and three silvers. <\/p>\n\n\n\n

Walk down the creative memory lane and take a glimpse of the top five Indian Ad campaigns<\/strong> that have made the country proud at the Cannes Lions International Festival of creativity.<\/p>\n\n\n\n

1. Share the Load<\/h3>\n\n\n\n

Ariel discovered 70% of children still believe that household chores are women\u2019s work. Appreciated for its impactful social message, this Ad nudges its male viewers to get inspired by a new expectation and \u2018Share the load\u2019.<\/strong> It won the Glass Lion at Cannes Lions 2016<\/p>\n\n\n\n

Get Inspired Here<\/h4>\n\n\n\n
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