{"id":3660,"date":"2021-06-11T17:14:47","date_gmt":"2021-06-11T11:44:47","guid":{"rendered":"https:\/\/www.theimpulsedigital.com\/blog\/?p=3660"},"modified":"2025-10-09T13:54:13","modified_gmt":"2025-10-09T13:54:13","slug":"whats-new-with-google-my-business-and-how-to-leverage-it-to-promote-your-business-effectively","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/whats-new-with-google-my-business-and-how-to-leverage-it-to-promote-your-business-effectively\/","title":{"rendered":"What\u2019s new with Google My Business and how to leverage it to promote your business effectively?"},"content":{"rendered":"\r\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"920\" height=\"480\" class=\"wp-image-3662 aligncenter\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2021\/06\/Ref-Image-2.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Conquering the cut-throat business world is all about making your brand accessible to your potential customers. This is exactly what Google My Business (GMB) does for you with ease and effectiveness.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>GMB is a free tool that lets you promote your business profile on Google search and Maps<\/strong>. It allows you to connect with your clients, post updates and gives a glimpse of how customers are interacting with your business on Google. In this blog,<strong> let\u2019s analyse what\u2019s new with Google My Business<\/strong> and how you can make the most of it for your brand\u2019s success!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">How does Google My Business work?<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>You\u2019ll have to begin with adding your business to Google if it doesn\u2019t appear on the search engine already. <strong>You\u2019ll need a Google account registered to your business email<\/strong>, as this will be where all interactions, changes and reviews are sent once your Google My Business listing is set and ready to go.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Google will also ask you to answer certain questions about your business\u2019s general information such as<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>\u00a0business category<\/li>\r\n\r\n\r\n\r\n<li>Phone number<\/li>\r\n\r\n\r\n\r\n<li>\u00a0Website\u00a0<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>and so forth, to verify that you are who you say you are. Note that even if your business does appear on Google, sign up and claim the business listing to begin managing the way that the listing appears to Google users.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Why is staying updated on GMB important for your business?<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Tons of years ago when going digital was not an option, some businesses perished owing to a lack of exposure to the right customers.<\/li>\r\n\r\n\r\n\r\n<li>\u00a0<strong>Google My Business augments your business\u2019s visibility in the market<\/strong>, increases your sales and customer base along with ranking your business higher than your competitors.\u00a0<\/li>\r\n\r\n\r\n\r\n<li><strong>It is a digital asset<\/strong> that lets your business gain relevant recognition with the least effort and time as compared to the traditional brick &amp; mortar marketing tactics.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Recently updated Google My Business features<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-3665\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2021\/06\/b8.jpg\" alt=\"\" width=\"543\" height=\"344\" \/>\r\n<figcaption class=\"wp-element-caption\">News update. Vector digital news, online newspaper concept. Site editing, content updating illustration. Newsletter and newspaper, communication and news online<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Staying updated with the GMB features will let you make the most of it for your business\u2019s development. One of the pandemic related updates added in late 2020 was the <strong>health and safety attributes which include\u00a0<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Appointment required<\/li>\r\n\r\n\r\n\r\n<li>Staff wear masks<\/li>\r\n\r\n\r\n\r\n<li>Mask required<\/li>\r\n\r\n\r\n\r\n<li>Staff get temperature checks<\/li>\r\n\r\n\r\n\r\n<li>Temperature checks required features<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Additional Covid-related attributes for the restaurant and foodservice industry are\u00a0<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Curbside pickup<\/li>\r\n\r\n\r\n\r\n<li>No-contact delivery<\/li>\r\n\r\n\r\n\r\n<li>Dine-in<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Also, businesses that offer <strong>virtual services now have added attributes<\/strong> such as online care, online appointment, online estimates, and online classes.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Tips to optimize your way to the top through GMB<\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. GMB for Local SEO<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" class=\"wp-image-3661\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2021\/06\/blog-image-1.jpg\" alt=\"\" width=\"272\" height=\"286\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Including relevant search terms within your listing is crucial when it comes to boosting your Google results ranking, this includes your local search ranking, too. An expert SEO team from a veteran<a href=\"https:\/\/www.theimpulsedigital.com\/digital-marketing-agency-in-thane\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0<strong>digital marketing agency in Thane<\/strong>\u00a0<\/a>will ensure that you have the best ranking for your business.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Also, utilize the <strong>\u2018local posts\u2019 feature offered by Google My Business<\/strong> to your advantage. It allows businesses to create posts visible to their local audience. This comprises posting related to special offers, events, and seasonal messages, answering FAQs etc. which also keeps the listing accessible and up-to-date.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Remember that businesses that regularly post using this functionality look a lot more reliable and pertinent to the search engine algorithm. Further, these businesses are rewarded with a higher search ranking for terms that your customers will be using. Regular posting also makes your business more appealing to potential customers.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. Clarity on Opening hours\u00a0<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3663\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2021\/06\/blog-4.jpg\" alt=\"\" width=\"354\" height=\"354\" \/>\r\n<figcaption class=\"wp-element-caption\">.<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>This is an incredibly significant detail. Ensure that you mention the correct opening hours and specify deviations if any regarding public holidays. If incorrectly mentioned, you could risk losing your potential customers to a competing business.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. Images can make a huge difference<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3664\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2021\/06\/blog-6.jpg\" alt=\"\" width=\"492\" height=\"357\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Your business could lose massive sales potential by not including relevant visuals in your Google My Business listing. On average, businesses that include photos in their listings receive 42% more requests for directions through the Google Maps service than those that don\u2019t.<\/p>\r\n\r\n\r\n\r\n<p>Other activities such as adding the correct description, gathering and responding to reviews also ensure that you\u2019re making optimum use of this digital tool.<strong> Google My Business is one of the most powerful ways to fortify a business&#8217;s online visibility and local <a href=\"https:\/\/www.theimpulsedigital.com\/search-engine-optimization\" target=\"_blank\" rel=\"noreferrer noopener\">search optimization<\/a>.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Grow your local online visibility with the right SEO strategy and take the first step by creating and optimizing your GMB profile right away. If you don\u2019t understand how to begin, entrust your brand\u2019s online marketing with a result-driven\u00a0<strong><a href=\"https:\/\/www.theimpulsedigital.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing agency in Mumbai<\/a><\/strong>\u00a0that implements effective local <a href=\"https:\/\/www.theimpulsedigital.com\/blog\/how-to-optimize-your-content-for-seo\/\">SEO strategies<\/a>, leveraging Google My Business Listing to promote your business and generate relevant leads effectively!<\/p>\r\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-3660 jlk' href='javascript:void(0)' data-task='like' data-post_id='3660' data-nonce='44ecc9b972' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' alt='like-post' \/><span class='lc-3660 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-3660 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='3660' data-nonce='44ecc9b972' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-3660 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-3660 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Conquering the cut-throat business world is all about making your brand accessible to your potential customers. This is exactly what Google My Business (GMB) does for you with ease and effectiveness.\u00a0 GMB is a free tool that lets you promote your business profile on Google search and Maps. It allows you to connect with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-3660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Check new Google My Business updates : how to leverage it to promote your business effectively?<\/title>\n<meta name=\"description\" content=\"Here is exactly what Google My Business (GMB) does for you with ease and effectiveness. let\u2019s analyze 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