{"id":357,"date":"2016-05-30T11:11:12","date_gmt":"2016-05-30T05:41:12","guid":{"rendered":"http:\/\/blog.theimpulsedigital.com\/?p=357"},"modified":"2023-07-18T08:39:02","modified_gmt":"2023-07-18T08:39:02","slug":"perfect-social-media-influencer","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/perfect-social-media-influencer\/","title":{"rendered":"Things to look out for in a perfect social media influencer"},"content":{"rendered":"<blockquote><p>Influencer marketing though in nascent stage, is slowly creating a buzz in India. It&#8217;s a great idea to make people create buzz for your brand who already have credibility to their name. It is a\u00a0no-brainer that majority of the people trust personal recommendations over any form of advertising. In the digital age, social media influencer does exactly that. While all the major brands are using this marketing technique, here are a few things that need to be taken care of while selecting a right influencer for your brand.<\/p><\/blockquote>\n<h2>1.Online Image<\/h2>\n<p>Just the way you care about the\u00a0online reputation of your brand and take special efforts for ORM, exactly the same way, online image of the influencer you are planning to choose is very important. After all, they&#8217;ll be talking about your brand to the audience and you don&#8217;t want someone who has many negative comments \/\u00a0dislikes on their content\u00a0talking\u00a0about your brand. If the influencer has a bad reputation, it directly affects the brand. E.g. Snapdeal brand ambassador Amir Khan was sacked because his controversial statements\u00a0affected the image of the e-commerce site.<\/p>\n<h2>2. Content<\/h2>\n<p>The quality of the content is very important when you choose a person as a social media influencer for your brand. If the content is well-received and loved the users on social platforms, that will eventually help your brand get a\u00a0wider reach as well as create a positive image in the minds of your present \/ potential customers.<\/p>\n<h2>3. Relevance as a social media influencer<\/h2>\n<p>This is one thing that brands often forget. Yes, that blogger is great at taking digs at the politicians in hilariously, but that&#8217;s not going to help if your brand deals in organic healthcare products. Or if your brand offers a quick tiffin service, the high-end luxury Instagrammer\u00a0won&#8217;t be any good. Relevance is very important while choosing a social media influencer who can resonate with the idea of your brand.<\/p>\n<h2>4. Frequency<\/h2>\n<p>Out of sight, out of mind cannot be truer than it is on\u00a0social media. The brand should be in touch with their customers all the time. Though how often the influencer\u00a0should talk about the brand completely depends on the contract; it shouldn&#8217;t happen that they write only one blog post a month\/ create Vlog once in two weeks and talks about your brand. This might decline their (and eventually your brand&#8217;s ) authenticity.<\/p>\n<figure id=\"attachment_2013\" aria-describedby=\"caption-attachment-2013\" style=\"width: 516px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-2013\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2016\/05\/social-media-influencers.jpg\" alt=\"Social media influencer. \" width=\"516\" height=\"379\" \/><figcaption id=\"caption-attachment-2013\" class=\"wp-caption-text\">Social media influencer. Image by moz.com<\/figcaption><\/figure>\n<h2>5. Reach &amp; engagement<\/h2>\n<p>Wider the reach, better for your brand. There are various criteria to check the reach &amp; engagement of the would-be influencer for your brand. You can check likes &amp; comments on their blogs, videos, social media posts, Email Shares, <a href=\"http:\/\/www.theimpulsedigital.com\/social-media-marketing\">social media<\/a> mentions, shares, retweets, reposts, and reblogs. It is helpful for your brand to have an influencer with a wider and positive engagement.<\/p>\n<h2>6. Authenticity<\/h2>\n<p>If the blogger has a lot of &#8216;sponsored posts&#8217;, the audience think of them as just a paid marketing person for the brand. Here, the focus should be on being as real as possible while creating a positive image of your brand. An authenticity of the person matters when it comes to social media and it is also reflected from their work. If the influencer only reviews\u00a0your recently launched Khadi collection, stuffed with product shots, people might not read it. But if they write about a life of Khadi hand-loom worker, or a movement, it might interest them.<\/p>\n<p>Influencer marketing, if used wisely, is a great technique that complements your overall marketing efforts, but choosing the right person is indeed a crucial task that needs to accomplished wisely.<\/p>\n<p>&nbsp;<\/p>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-357 jlk' href='javascript:void(0)' data-task='like' data-post_id='357' data-nonce='234e7c2774' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' alt='like-post' \/><span class='lc-357 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-357 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='357' data-nonce='234e7c2774' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-357 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-357 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>Influencer marketing though in nascent stage, is slowly creating a buzz in India. It&#8217;s a great idea to make people create buzz for your brand who already have credibility to their name. It is a\u00a0no-brainer that majority of the people trust personal recommendations over any form of advertising. In the digital age, social media influencer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Things to look out for in a perfect social media influencer | Home | impulse-blog<\/title>\n<meta name=\"description\" content=\"Using social media Influencer is a great idea to make the people create buzz for your brand who already have a credibility to 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