{"id":3403,"date":"2020-12-07T21:02:47","date_gmt":"2020-12-07T15:32:47","guid":{"rendered":"https:\/\/www.theimpulsedigital.com\/blog\/?p=3403"},"modified":"2026-04-14T10:24:08","modified_gmt":"2026-04-14T10:24:08","slug":"all-you-need-to-know-about-the-new-whatsapp-business-features","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/all-you-need-to-know-about-the-new-whatsapp-business-features\/","title":{"rendered":"All You Need To Know About The New WhatsApp Business Features"},"content":{"rendered":"\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2020\/12\/whatsapp-icon-line-connection-circuit-board-1-1024x576.jpg\" alt=\"Whatsapp business features\r\n\" class=\"wp-image-3404\" title=\"Whatsapp business features\"\/><\/figure>\r\n\r\n\r\n\r\n<p>During the COVID19 pandemic lockdown, small and \u2018from home\u2019 businesses proved how critical they are when it came to connecting communities and offering a helping hand to our dwindling economy. It becomes equally crucial that these businesses get access to <strong>digital platforms for their growth and prolonged sustenance.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>A study suggests that people are looking to chat with more than just friends. <strong>Chatting with businesses <\/strong>is becoming more and more common as customers become more curious and look for information. Another research suggests that<strong> 63%<\/strong> of customers have started messaging the companies more often in the past two years and,<strong> 67%<\/strong> look to continue the trend in the following two years.<\/p>\r\n\r\n\r\n\r\n<p>WhatsApp Business has played an essential role in helping small businesses reach out to their customer base and optimize sales even during the lockdown. We have listed below the most significant features of the WhatsApp Business app:<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Creating a Business Profile <\/h2>\r\n\r\n\r\n\r\n<p>It&#8217;s essential for any business to have a complete, well-detailed, and professional business profile for their account. The phone number verification process remains similar to the WhatsApp Messenger app. Business name, category of business, and profile picture form the mandatory information fields. Adding location adds more legitimacy to the business.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Catalog <\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2020\/12\/IMG-20201208-WA0006.jpg\" alt=\"\" class=\"wp-image-3415\"\/><\/figure>\r\n\r\n\r\n\r\n<p> This feature helps businesses to create a showroom for their goods and services, which the customers can browse easily and help them make a decision quickly. The catalog helps the customers to avoid the unnecessary hassle of switching to the website for relevant information. Moreover, one can also share these catalogs on <a href=\"https:\/\/www.theimpulsedigital.com\/blog\/social-media-tips-that-will-help-boost-sales-during-the-festive-period\/\">social media platforms<\/a> such as<strong> Facebook, Instagram, and many others for better reach.<\/strong><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">QR Codes <\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"700\" height=\"390\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2020\/12\/QR-Code.jpg\" alt=\"Whatsapp business features\" class=\"wp-image-3409\"\/><\/figure>\r\n\r\n\r\n\r\n<p>They act as the main digital entrance that opens the way for a chat with the business. The customers have to scan the QR code that is displayed on the storefront, receipt, or the product packaging to initiate a business chat. To get a QR code, businesses can go through the following <a rel=\"noreferrer noopener\" href=\"https:\/\/faq.whatsapp.com\/general\/account-and-profile\/about-whatsapp-qr-code-for-businesses\" target=\"_blank\">link <\/a>and follow the steps.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Messaging Tools <\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"563\" height=\"1000\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2020\/12\/FAQs.png\" alt=\"Whatsapp business features\" class=\"wp-image-3410\"\/><\/figure>\r\n\r\n\r\n\r\n<p>Quick replies help businesses to address the queries of their customers quickly. It improves the efficiency of their business communication and saves valuable time, as most of the questions are FAQs. <\/p>\r\n\r\n\r\n\r\n<p><strong>Also, the \u2018away\u2019 messages update the customers about when they can receive a solution to their queries.<\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"500\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2020\/12\/Messages.jpg\" alt=\"\" class=\"wp-image-3412\"\/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Labels <\/h2>\r\n\r\n\r\n\r\n<p> This feature allows businesses to organize their customer base into different categories. The categories can be \u2018New Orders\u2019 or \u2018Pending Orders\u2019; they can also categorize chats and messages based on these labels.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Business Themed Stickers <\/h2>\r\n\r\n\r\n\r\n<p>To keep conversations healthy and animated (in a funny way) between businesses and customers, WhatsApp offers a pack of animated stickers. This pack consists of 20+ unique designs curated specially by WhatsApp designers. Especially during the pandemic lockdown when the businesses and customers couldn\u2019t see each other in person, these stickers made sure the chivalry continued on the chats.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">WhatsApp Pay <\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2020\/12\/maxresdefault-8-1024x576.jpg\" alt=\"\" class=\"wp-image-3417\"\/><\/figure>\r\n\r\n\r\n\r\n<p> In November, WhatsApp launched its <strong>payments services<\/strong> in India. The company assures that the payment feature is safe as it has been designed in partnership with the National Payments Corporation of India (<strong>NPCI<\/strong>) using UPI, which is a real-time payment system that allows transactions with over 160 banks.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>However, with a user base of <strong>400 Million<\/strong> that includes WhatsApp Business app users in the country, the payment feature will be available only for 20 Million WhatsApp users. This is due to the <strong>30% cap levied by NPCI<\/strong> on total payment volumes via third party payments starting January 1, 2021.<\/p>\r\n\r\n\r\n\r\n<p>Currently, it is working with the following five banks \u2013 ICICI, HDFC, Axis, SBI and Jio Payments Bank, and users can send payment to anyone using the UPI enabled app. However, to transfer money, it is mandatory to have a bank account and a debit card in India. Then, the user needs to enter a personal UPI PIN for each transaction. To start using WhatsApp Pay, here is a <a href=\"https:\/\/www.livemint.com\/technology\/apps\/whatsapp-pay-how-to-enable-send-and-receive-money-11606899256175.html\" target=\"_blank\" rel=\"noreferrer noopener\">step-by-step guide<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>As businesses across India are on their way to recovery post lockdown, most of their customers have gone digital. The consumers look for information in the easiest way or want to find something they want to buy in the quickest way possible. While the lockdown gave birth to small and \u2018from home\u2019 businesses, it&#8217;s time all businesses (small or large) in India reach out to their customers through the fastest and the efficient mode of communication, and at present, WhatsApp.&nbsp;<\/p>\r\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-3403 jlk' href='javascript:void(0)' data-task='like' data-post_id='3403' data-nonce='44ecc9b972' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' alt='like-post' \/><span class='lc-3403 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-3403 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='3403' data-nonce='44ecc9b972' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-3403 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-3403 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>During the COVID19 pandemic lockdown, small and \u2018from home\u2019 businesses proved how critical they are when it came to connecting communities and offering a helping hand to our dwindling economy. It becomes equally crucial that these businesses get access to digital platforms for their growth and prolonged sustenance. A study suggests that people are looking [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,22],"tags":[],"class_list":["post-3403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-media-marketing","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>All You Need To Know About The New WhatsApp Business Features<\/title>\n<meta name=\"description\" content=\"WhatsApp Business has played an essential role in helping small businesses reach out to their customer base and optimize sales. Here are the new WhatsApp business features you need to know\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theimpulsedigital.com\/blog\/all-you-need-to-know-about-the-new-whatsapp-business-features\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All You Need To Know About The New WhatsApp Business Features\" \/>\n<meta property=\"og:description\" content=\"WhatsApp Business has played an essential role in helping small businesses reach out to their customer base and optimize sales. 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