{"id":3176,"date":"2020-03-09T17:16:01","date_gmt":"2020-03-09T11:46:01","guid":{"rendered":"https:\/\/www.theimpulsedigital.com\/blog\/?p=3176"},"modified":"2020-03-09T17:16:01","modified_gmt":"2020-03-09T11:46:01","slug":"ephemeral-marketing-digital-marketing-trend","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/ephemeral-marketing-digital-marketing-trend\/","title":{"rendered":"Ephemeral Marketing: Digital Marketing Trend"},"content":{"rendered":"\n
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We are living in the digital age, where technology is moving fast & it has become difficult to predict the behavior and interests of the consumer as it changes rapidly with everyday trends. Digital Marketing trends are evolving and marketers are trying their best to stay updated and leverage them to reach their objective. One such trending feature of apps such as Snapchat, Instagram and Facebook<\/a> are the stories. Images & short videos are posted on Snapchat, Facebook & Instagram as stories<\/a>. This trend has led to the birth of a new way of marketing called \u2018Ephemeral Marketing\u2019.<\/p>\n\n\n\n

What exactly\nis Ephemeral Marketing?<\/strong><\/h2>\n\n\n\n

The textbook definition of ephemeral means something which lasts for a very short time. Images & short videos are posted on Instagram, Facebook & Snapchat as stories that create a sense of \u2018Fear Of Missing Out\u2019 (FOMO) amongst its users. Ephemeral marketing is tapping on this fear of the user and using it to one\u2019s advantage. The final objective of the marketer remains the same as in any other digital marketing trend<\/a>; to connect with the user and create great engagement along with superior experience.<\/p>\n\n\n\n

The goal of Ephemeral Content Marketing?<\/strong><\/h2>\n\n\n\n

Evoke an Immediate Response: <\/h3>\n\n\n\n

The ultimate goal even in ephemeral marketing will be to garnish engagement from the users in the form of a like, comment or shares. The other objective behind this is to pull up the conversions, or get the lead by making them fill up a short form, or shoot up the website traffic by creating FOMO <\/strong>amongst users and holding them for that particular period of time to achieve short term objective. <\/p>\n\n\n\n

Encourage User Engagement:<\/h3>\n\n\n\n

Ephemeral marketing brands allows users to engage on a more personal level as the brands are most likely to use, user-generated content. Giveaway contests are the best example of ephemeral marketing. Every ephemeral marketing content has a call to action to reach the goal as soon as possible and the following figures make it evident. This is the best way to create user loyalty as it enables you to interact with your audience daily being an unbroken narrative.<\/p>\n\n\n\n

If we look at the figures, we would definitely\nhave an inclination to use ephemeral marketing for better user interaction. <\/p>\n\n\n\n