{"id":3095,"date":"2019-11-12T16:00:07","date_gmt":"2019-11-12T10:30:07","guid":{"rendered":"http:\/\/www.theimpulsedigital.com\/blog\/?p=3095"},"modified":"2026-04-14T10:33:14","modified_gmt":"2026-04-14T10:33:14","slug":"email-marketing-trends-2020-for-the-success-of-small-businesses","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/email-marketing-trends-2020-for-the-success-of-small-businesses\/","title":{"rendered":"Email Marketing Trends 2020 for the Success of Small Businesses"},"content":{"rendered":"\r\n<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-3096\" src=\"http:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/11\/email-marketing-trend-2020-e1573541484338.jpeg\" alt=\"email marketing trends 2020\" width=\"768\" height=\"670\" \/>\r\n<figcaption class=\"wp-element-caption\"><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>We are all aware of how marketing has evolved from offline to online from the early 2000s and how businesses are adapting to online marketing through various <a href=\"http:\/\/www.theimpulsedigital.com\/digital-marketing-services\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"digital marketing platforms (opens in a new tab)\">digital marketing platforms<\/a> available to them to make their brand heard. Brands are making sure they have an online presence today, because the digital world constantly adjusts, adapts, and advances with the shifting technology landscape.<\/p>\r\n\r\n\r\n\r\n<p>Most brands like to stick with basics of website presence &amp; paid marketing, but what they\u2019re missing out on is email marketing as most companies believe it to be obsolete and less influential.<\/p>\r\n\r\n\r\n\r\n<p>Sheryl Sandberg from Facebook had quoted in the year 2010, that it is the \u201cend of email\u201d. However, in the same year, Radicati Group estimated that about <strong>247 billion emails<\/strong> were sent per day in 2010, compared to a projected estimated of <strong>347.3 billion in 2023<\/strong>, which means email marketing was performing well and will continue to be the central part of the digital life. With this estimation, it is advised that small businesses start adopting <a href=\"http:\/\/www.theimpulsedigital.com\/blog\/7-email-marketing-tips-starter-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"email marketing strategies (opens in a new tab)\">email marketing strategies<\/a> in the year 2020 and continue to stay at the top of the email marketing game, to increase the ROI.<\/p>\r\n\r\n\r\n\r\n<p>Here\u2019s a list of <strong>email marketing trends<\/strong> that you need to follow in the year 2020.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">1. Emails Accessibility for Visually Impaired &#8211;<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img decoding=\"async\" class=\"wp-image-3096 short-img2\" src=\"http:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/11\/instagram-accessibility-737x461.jpg\" alt=\"instagram accessible for visually impaired\" width=\"768\" height=\"670\" data-id=\"3097\" data-link=\"http:\/\/www.theimpulsedigital.com\/blog\/?attachment_id=3097\" \/><\/figure>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Just like popular social media applications, Instagram had made its platform more accessible for visually impaired users in November 2018 by introducing the <strong>alternative text (alt-text) <\/strong>for pictures that provide a description of an uploaded picture.<\/p>\r\n\r\n\r\n\r\n<p>News is that email coding games will get more powerful in the year 2020 &amp; will adapt to the feature that will help visually impaired users to access emails easily. Adopting this strategy in your email marketing will increase <strong>clicks <\/strong>for business emails resulting in sales and ROI.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">2. Voice Assistance and Email Marketing Game in 2020 &#8211;<\/h2>\r\n\r\n\r\n\r\n<p>Voice assistance was first introduced in 2011 (unless you count the original third-party app it was based on from 2010) almost nine years ago, making Siri the oldest voice assistant, Microsoft\u2019s Cortona &amp; Alexa will be turning six and Google Assistant will be turning four in 2020. Voice assistants&#8217; popularity has come a long way in the past 9 years and by the look of it, it will continue to rise exponentially.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img decoding=\"async\" class=\"wp-image-3098 short-img\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/11\/voice-assistance-and-email-marketing.png\" alt=\"Voice Assistance and Email Marketing\" width=\"225\" height=\"225\" data-id=\"3098\" data-link=\"http:\/\/www.theimpulsedigital.com\/blog\/?attachment_id=3098\" \/><\/figure>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Voice assistants will become a medium for those with visual and mobility impairment, as it will provide a way to access information otherwise unavailable to them, given that emails use <strong>alt text<\/strong> for images they\u2019ll be using for normal subscribers.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">3. Optimizing &amp; Designing Emails for Mobile Devices &#8211;<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"517\" class=\"wp-image-3099 short-img1\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/11\/AMPs.png\" alt=\"Optimizing &amp; Designing Emails for Mobile Devices\" data-id=\"3099\" data-link=\"http:\/\/www.theimpulsedigital.com\/blog\/?attachment_id=3099\" \/><\/figure>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Make sure to prioritize and optimize email designs keeping in mind mobile devices, as it is believed that mobile browsing has surpassed desktop browsing already. Most businesses have seen an increase in revenue, traffic &amp; clicks through mobile devices compared to desktop devices.<\/p>\r\n\r\n\r\n\r\n<p>Google had already introduced <strong>AMPs <\/strong>in the year 2015, to focus more on mobile devices. AMPs allow pages to load faster on mobile devices. The design of the email copy should be concise enough for mobile viewing. Hence, the mobile-first design &amp; coding the email to make it viewable on mobile devices and making it load faster will be emphasized in the year 2020.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong><em>If you need any guidance regarding\u00a0<\/em>email marketing trends for 2020<em>? Get in touch with us now. You can write to us at\u00a0<\/em><\/strong><a href=\"mailto:info@theimpulsedigital.com\"><strong><em>info@theimpulsedigital.com<\/em><\/strong><\/a><strong><em>\u00a0or say hi on<\/em><\/strong><em><strong>\u00a0<a href=\"https:\/\/www.facebook.com\/theimpulsedigital\/\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/impulsedigi\">Twitter<\/a>\u00a0\/ or\u00a0<a href=\"https:\/\/www.instagram.com\/impulse_digital\/\">Instagram<\/a>.<\/strong><\/em><\/p>\r\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-3095 jlk' href='javascript:void(0)' data-task='like' data-post_id='3095' data-nonce='ddc6e5ba91' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' alt='like-post' \/><span class='lc-3095 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-3095 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='3095' data-nonce='ddc6e5ba91' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-3095 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-3095 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>We are all aware of how marketing has evolved from offline to online from the early 2000s and how businesses are adapting to online marketing through various digital marketing platforms available to them to make their brand heard. Brands are making sure they have an online presence today, because the digital world constantly adjusts, adapts, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing Trends 2020 for the Success of Small Businesses<\/title>\n<meta name=\"description\" content=\"Email marketing trends that you need to follow in the year 2020 to continue stay at the top of the email marketing game, to increase the ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theimpulsedigital.com\/blog\/email-marketing-trends-2020-for-the-success-of-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Trends 2020 for the Success of Small Businesses\" \/>\n<meta property=\"og:description\" content=\"Email marketing trends that you need to follow in the year 2020 to continue stay at the top of the email marketing game, to increase the ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theimpulsedigital.com\/blog\/email-marketing-trends-2020-for-the-success-of-small-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Home | impulse-blog\" \/>\n<meta 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