{"id":3081,"date":"2019-10-21T20:13:03","date_gmt":"2019-10-21T14:43:03","guid":{"rendered":"http:\/\/www.theimpulsedigital.com\/blog\/?p=3081"},"modified":"2026-04-14T10:33:24","modified_gmt":"2026-04-14T10:33:24","slug":"top-7-digital-marketing-trends-for-2020","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/top-7-digital-marketing-trends-for-2020\/","title":{"rendered":"Top 7 Digital Marketing Trends for 2020"},"content":{"rendered":"\r\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1100\" height=\"600\" class=\"wp-image-3082\" src=\"http:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/10\/digital-marketing-trends-2020.jpg\" alt=\"digital marketing trends for 2020\" \/>\r\n<figcaption class=\"wp-element-caption\">image credit- rpmgdigitech.com<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>As technology keeps evolving, the marketplace continues to become more and more digital. The benefits of digital marketing are aplenty as consumers are more into researching about products online before making any decision. Most businesses work on a limited budget, which makes them brood over what type of marketing strategy to invest in. They try to spend it wisely as they want to get the best out of it.<\/p>\r\n\r\n\r\n\r\n<p>Digital marketing is the most flexible and cost-effective strategies that businesses can use to maximize their target audience to reach and boost sales. So how exactly do you plan your <a href=\"http:\/\/www.theimpulsedigital.com\/blog\/top-10-digital-marketing-strategy-for-new-brands\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"digital marketing strategy (opens in a new tab)\">digital marketing strategy<\/a> for maximum reach? You can do that by tapping on the following <strong>trends<\/strong>. Here\u2019s how\u2026<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">1. Voice Search &#8211;<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" class=\"wp-image-3083\" src=\"http:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/10\/voice-search-digital-marketing-trend.jpg\" alt=\"voice search digital marketing trend for 2020\" width=\"1024\" height=\"576\" \/><\/figure><\/div>\r\n\r\n\r\n<p><strong>Voice searches<\/strong> are becoming an integral part of our daily lives and it is assumed that by 2020 about <strong>50% of the searches<\/strong> will be voice search. In fact, people no longer feel strange to have a conversation with their phones. Siri, Alexa, Google Voice search are gaining prominence for any query or information on the Internet.<\/p>\r\n\r\n\r\n\r\n<p>Those running <a href=\"http:\/\/www.theimpulsedigital.com\/blog\/benefits-of-google-ads-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"paid ads (opens in a new tab)\">paid ads<\/a> can check the traffic coming through voice search by search query report. The general keywords used are How, Where, When and What. This information analysis can further help the brand to optimize their upcoming campaigns.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">2. Videos &#8211;<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-image-3086\" src=\"http:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/10\/videos-stats-digital-marketing-trend.jpg\" alt=\"videos stats for digital marketing trend in 2020\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Video is gaining prominence as the most preferred means of marketing in the world of digital media over audio or content. As per the surveys, <strong>video marketing <\/strong>is the easiest way to reach the audience in order to build awareness, trust &amp; increase sales. There are various types through which video content can be promoted such as tutorials, short videos explaining the product details, vlogs (i.e. video blogs), video ads, unboxing etc.<\/p>\r\n\r\n\r\n\r\n<p>People are more inclined towards the<strong> visual content<\/strong> &amp; there would no better option than video marketing to generate content and grow customer in near future.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">3. Content Personalization &#8211;<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"3087\" class=\"wp-image-3087\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/10\/content-personalization-stats-digital-marketing-trend.jpg\" alt=\"content personalization stats digital marketing trend 2020\" \/><\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>Many a time, consumers are more likely to trust a recommendation from a friend or a family member than a celebrity, this is where personalized content plays an important role. Consumers empathize with a brand when it speaks it their language thus it becomes essential that you talk to your consumers on social media.<\/p>\r\n\r\n\r\n\r\n<p>Sending personalized <strong>messages, emailers<\/strong>, using brand stories, and forming social media groups and forums are a few of the ways of having effective communication with your target audience. Creating content that leads to discussions is a great method of putting forward your thoughts and ideas in front of your audience.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">4. Influencer Marketing &#8211;<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-image-3088\" src=\"http:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/10\/influencer-marketing-stats.jpg\" alt=\"influencer marketing stats\" \/><\/figure>\r\n\r\n\r\n\r\n<p>An influencer is a person who has built loyal followers on social platforms through its content. And <a href=\"http:\/\/www.theimpulsedigital.com\/blog\/ultimate-guide-to-instagram-influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Instagram ranks #1 for the sponsored influencer (opens in a new tab)\">Instagram ranks #1 for the sponsored influencer<\/a> content. Brands partner with influencers in order to reach their target audience and drive conversions.<\/p>\r\n\r\n\r\n\r\n<p>Statistics suggest that people put more trust in influencers while thinking of a purchase. Influencer\u2019s are gaining more weight in the field of <strong>beauty, fashion, lifestyle brands, travel, e-commerce<\/strong> etc. However, a brand should always consider the fact whether the influencer is synonymous with the brand and has a good number of followers on social media.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">5. Mobile Wallet &#8211;<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-image-3089\" src=\"http:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/10\/mobile-wallet-stats.jpg\" alt=\"mobile wallet stats\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Electronic payments are nothing but simple software solutions that allow you to perform money transactions through your laptop or mobile device both online and at physical stores. Mobile or contactless payments are booming thanks to the new technologies and constant push towards a cashless economy and innovative payment methods.<\/p>\r\n\r\n\r\n\r\n<p>The trends are such that even social media networks are expanding their business through payment networks for <strong>peer-to-peer<\/strong> transfers and direct payment within the network. Digital and mobile technologies are in the game to be the next champion of marketing your brands to your consumers.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">6. Ecommerce &#8211;<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-image-3090\" src=\"http:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/10\/ecommerce-website-stats.jpg\" alt=\"ecommerce website stats\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Ecommerce marketers make use of <a href=\"http:\/\/www.theimpulsedigital.com\/social-media-marketing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"social media marketing (opens in a new tab)\">social media marketing<\/a>, digital content, <a href=\"http:\/\/www.theimpulsedigital.com\/search-engine-optimization\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"search engine optimization (opens in a new tab)\">search engine optimization<\/a>, and <a href=\"http:\/\/www.theimpulsedigital.com\/blog\/7-email-marketing-tips-starter-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"email campaigns (opens in a new tab)\">email campaigns<\/a> to attract visitors and facilitate purchases online. Most of the e-commerce companies have their official pages on social media to interact with their consumers.<\/p>\r\n\r\n\r\n\r\n<p>E-commerce websites make use of content and keyword optimization of their product pages. Ecommerce businesses have plenty of marketing tools at their disposal. Using the correct digital and inbound marketing tool and in the right way, you can create campaigns that are designed to help you attract your consumers and increase sales.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">7. Augmented Reality &#8211;<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-image-3091\" src=\"http:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/10\/augmented-reality-stats.jpg\" alt=\"augmented reality stats\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Augmented reality is the emerging trend within digital and sales marketing. It will be one of the forces behind sales and marketing innovation over the next decade. AR offers the end consumers a chance to have a feel and experience the product before making a purchase. AR gives businesses an opportunity to make their brands more dynamic in nature through <strong>virtual components <\/strong>and also helps in maximum engagement. Businesses can also make use of AR to add digital components to their physical products and locations.<\/p>\r\n\r\n\r\n\r\n<p><strong><em>If you need any guidance regarding <\/em>digital marketing trends for 2020<em>? Get in touch with us now. You can write to us at <\/em><\/strong><a href=\"mailto:info@theimpulsedigital.com\"><strong><em>info@theimpulsedigital.com<\/em><\/strong><\/a><strong><em>\u00a0or say hi on<\/em><\/strong><em><strong>\u00a0<a href=\"https:\/\/www.facebook.com\/theimpulsedigital\/\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/impulsedigi\">Twitter<\/a>\u00a0\/ or\u00a0<a href=\"https:\/\/www.instagram.com\/impulse_digital\/\">Instagram<\/a>.<\/strong><\/em><\/p>\r\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-3081 jlk' href='javascript:void(0)' data-task='like' data-post_id='3081' data-nonce='ddc6e5ba91' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' alt='like-post' \/><span class='lc-3081 lc'>+2<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-3081 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='3081' data-nonce='ddc6e5ba91' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-3081 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-3081 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>As technology keeps evolving, the marketplace continues to become more and more digital. The benefits of digital marketing are aplenty as consumers are more into researching about products online before making any decision. Most businesses work on a limited budget, which makes them brood over what type of marketing strategy to invest in. They try [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 7 Digital Marketing Trends for 2020 | Impulse Digital<\/title>\n<meta name=\"description\" content=\"how exactly do you plan your digital marketing strategy for maximum reach? You can do that by tapping on the following trends. Here\u2019s how are top 7 trend for 2020, which help to increase ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theimpulsedigital.com\/blog\/top-7-digital-marketing-trends-for-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 7 Digital Marketing Trends for 2020 | Impulse Digital\" \/>\n<meta property=\"og:description\" content=\"how exactly do you plan your digital marketing strategy for maximum reach? You can do that by tapping on the following trends. 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