{"id":2874,"date":"2019-06-04T12:54:01","date_gmt":"2019-06-04T07:24:01","guid":{"rendered":"http:\/\/www.theimpulsedigital.com\/blog\/?p=2874"},"modified":"2026-04-15T11:42:23","modified_gmt":"2026-04-15T11:42:23","slug":"google-ads-conversion-tracking-tag-a-complete-guide","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/","title":{"rendered":"Google ads Conversion Tracking Tag &#8211; A Complete Guide"},"content":{"rendered":"\r\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"450\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/06\/id.jpg\" alt=\"google ad conversion tracking code introduction image\" class=\"wp-image-2830\"\/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">What is a Google Ads Conversion Tracking Tag?<\/h2>\r\n\r\n\r\n\r\n<p>One of the most important reasons for the success of paid campaigns on Google is the fact that they allow the businesses to track and monitor the campaigns and therefore accurately calculate the return on investment to the business. The <a rel=\"noreferrer noopener\" href=\"http:\/\/www.theimpulsedigital.com\/blog\/google-adwords-features-2017\/\" target=\"_blank\">Google AdWords<\/a> conversion tracking codes thus become the most effective way to see the results of your Ad Words campaign and analyze its various parameters.<\/p>\r\n\r\n\r\n\r\n<p>The conversion tracking tags are a small snippet of code that you have to install on the pages of your site in order to monitor the traffic and conversions. These codes will trigger when users click on <a rel=\"noreferrer noopener\" href=\"http:\/\/www.theimpulsedigital.com\/blog\/small-budget-adwords-campaign-make-work\/\" target=\"_blank\">Google Ads campaign<\/a> or visit the pages that have them installed.<\/p>\r\n\r\n\r\n\r\n<p>In this post, we\u2019ll discuss in detail the process of installing and customizing conversion tracking code to effectively measure and evaluate your campaigns.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/06\/offline-conversion-tracking-3.jpg\" alt=\"google ad conversion tracking code getting started\" data-id=\"2834\" data-link=\"http:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide__trashed\/offline-conversion-tracking-3\/\" class=\"wp-image-2834\"\/><\/figure><\/li><\/ul>\r\n\r\n\r\n\r\n<p><strong>Getting the conversion tracking code up and running on your website is usually a two-step process:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li>Creating the Conversion tracking code<\/li><li>Installing the Conversion tracking code<\/li><\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"mce_7\">Creating The Ad Words Conversion Tracking Code:<\/h2>\r\n\r\n\r\n\r\n<p> Creating a conversion tracking code for your usage is a relatively simple process because of the presence of Google Ad Words.<\/p>\r\n\r\n\r\n\r\n<p> <br>To start a new conversion, you need to choose the \u201c<strong>conversion<\/strong>\u201d head present in the \u201c<strong>measurement<\/strong>\u201d section of the \u201c<strong>tools<\/strong>\u201d tab from Google Ad Words. <\/p>\r\n\r\n\r\n\r\n<p>You\u2019ll then be asked to create a new conversion and presented with various choices for the kind of conversions that you want to track.<\/p>\r\n\r\n\r\n\r\n<p>After choosing the kind of conversion that suits your requirement you can modify your conversion tracking codes in accordance with the various specifications that Google AdWords allows you. These include naming your conversion, choosing the category your conversion falls under, setting a value for your conversion, deciding the number of clicks, etc.<\/p>\r\n\r\n\r\n\r\n<p>After you have completed this process you will be ready with the tracking tag. Now all you need to do is to install the snippets on your conversion target.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"mce_12\">Types of Google Ads Conversation Tag &#8211;<\/h3>\r\n\r\n\r\n\r\n<p>But before discussing that first of all let&#8217;s understand the various kinds of<strong> Ad Words<\/strong> conversions and their functions.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"825\" height=\"462\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-60.png\" alt=\"Google ad conversion tracking code various types\" data-id=\"2835\" data-link=\"http:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide__trashed\/screenshot-60\/\" class=\"wp-image-2835\"\/><\/figure><\/li><\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li><strong>Website: <\/strong>A conversion code can be applied to the website to track sales, monitor leads, count the page views and signups and understand the traffic we are getting through our promotional activities.<\/li><li> <strong>Apps:<\/strong> Conversion codes can be applied to apps to track app installs and in-app purchases that are made and to understand and analyze the source of such activities. <\/li><li> <strong>Phone calls: <\/strong>Conversion codes can also be applied to the ads that are specifically promoting our contact details or the contact page of our website to monitor the calls that we receive. <\/li><\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"mce_17\">Installing the Conversion Tracking Tag<\/h3>\r\n\r\n\r\n\r\n<p>Now that we finally understand the whole process of creating a conversion code lets move onto the second step that entails installing it. At this point, you will understand that the conversion tracking code that you have created is of two types i.e. the <strong>Global site tag<\/strong> and the <strong>Event snippet<\/strong>.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"903\" height=\"308\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/06\/google-ads-conversation-tag-screenshot-10.jpg\" alt=\"\" data-id=\"2875\" data-link=\"http:\/\/www.theimpulsedigital.com\/blog\/?attachment_id=2875\" class=\"wp-image-2875\"\/><\/figure><\/li><\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li><strong>Global Site tag:<\/strong> Just as the name suggests, is to be installed on every page of the website in the \u201c<strong>head<\/strong>\u201d section of the code in which your language is written. It basically adds all the ad clicks to your re-marketing lists along with helping us monitor the various leads that are redirected to the pages.<\/li><li> <strong>Event snippet:<\/strong> Code is placed below the global site tag in the \u201c<strong>head<\/strong>\u201d section of the page code. It is basically used to monitor what you deem as conversions (sale, sign up, phone calls, page views, etc). <\/li><\/ul>\r\n\r\n\r\n\r\n<p>Now the whole idea of installing your conversion tracking code to your website is basically to place these two codes on the appropriate pages of the website or the app or whatever your conversion target is. Usually, this requires professionals with proper coding knowledge, but nowadays many plugins by various websites like WordPress, etc also enable to achieve this task.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"mce_22\">Conclusion :-<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"http:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/06\/pc7rqAoni.jpg\" alt=\"google ad conversion tracking code conclusion\" data-id=\"2838\" data-link=\"http:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide__trashed\/pc7rqaoni\/\" class=\"wp-image-2838\"\/><\/figure><\/li><\/ul>\r\n\r\n\r\n\r\n<p>These conversion tracking codes make it possible for you to understand how your campaigns are affecting sales. It is now easy to understand how much attention has a campaign bought to your product and to monitor the rate of return that you receive on your marketing budgets.<\/p>\r\n\r\n\r\n\r\n<p>Installing the conversion codes is made effortless with the Ad Words software. The vital insights it provides helps you optimize all your campaigns for better results, making it a worthwhile investment.<\/p>\r\n\r\n\r\n\r\n<p>Need more help with your Ad Words campaigns? We here at Impulse Digital have got you covered with professional and result oriented<a rel=\"noreferrer noopener\" href=\"http:\/\/www.theimpulsedigital.com\/online-paid-advertising\" target=\"_blank\"> online paid marketing<\/a> strategies. <\/p>\r\n\r\n\r\n\r\n<p><em><strong>Would you like to read more&nbsp;on&nbsp;this?&nbsp;Please write to us at&nbsp;<a href=\"mailto:collabs@theimpulsedigital.com\">collabs@theimpulsedigital.com<\/a>&nbsp;or connect to us on&nbsp;<a href=\"https:\/\/www.facebook.com\/theimpulsedigital\/\">Facebook<\/a>&nbsp;\/&nbsp;<a href=\"https:\/\/twitter.com\/impulsedigi\">Twitter<\/a>&nbsp;\/ or&nbsp;<a href=\"https:\/\/www.instagram.com\/impulse_digital\/\">Instagram<\/a>.<\/strong><\/em><br><br><\/p>\r\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-2874 jlk' href='javascript:void(0)' data-task='like' data-post_id='2874' data-nonce='425c4538c1' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' alt='like-post' \/><span class='lc-2874 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-2874 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='2874' data-nonce='425c4538c1' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-2874 unlc'>-1<\/span><\/a><\/div> <\/div> <div class='status-2874 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>What is a Google Ads Conversion Tracking Tag? One of the most important reasons for the success of paid campaigns on Google is the fact that they allow the businesses to track and monitor the campaigns and therefore accurately calculate the return on investment to the business. The Google AdWords conversion tracking codes thus become [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-2874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google ads Conversion Tracking Tag - A Complete Guide | Impulse Digital<\/title>\n<meta name=\"description\" content=\"A complete guide for the process of installing and customizing Google Ads conversion tracking tag effectively measure and evaluate your campaigns &amp; ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google ads Conversion Tracking Tag - A Complete Guide | Impulse Digital\" \/>\n<meta property=\"og:description\" content=\"A complete guide for the process of installing and customizing Google Ads conversion tracking tag effectively measure and evaluate your campaigns &amp; ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Home | impulse-blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theimpulsedigital\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-04T07:24:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T11:42:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/06\/google-ads-conversation-tag.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mahendar Prajapati\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/mahendar_prajap\" \/>\n<meta name=\"twitter:site\" content=\"@impulsedigi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mahendar Prajapati\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/\"},\"author\":{\"name\":\"Mahendar Prajapati\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/person\/d7673487c262cf60fb642b3fa682c1da\"},\"headline\":\"Google ads Conversion Tracking Tag &#8211; A Complete Guide\",\"datePublished\":\"2019-06-04T07:24:01+00:00\",\"dateModified\":\"2026-04-15T11:42:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/\"},\"wordCount\":809,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/06\/google-ads-conversation-tag.jpg\",\"articleSection\":[\"SEM\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/\",\"url\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/\",\"name\":\"Google ads Conversion Tracking Tag - A Complete Guide | Impulse Digital\",\"isPartOf\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/06\/google-ads-conversation-tag.jpg\",\"datePublished\":\"2019-06-04T07:24:01+00:00\",\"dateModified\":\"2026-04-15T11:42:23+00:00\",\"description\":\"A complete guide for the process of installing and customizing Google Ads conversion tracking tag effectively measure and evaluate your campaigns & ROI.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/#primaryimage\",\"url\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/06\/google-ads-conversation-tag.jpg\",\"contentUrl\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/06\/google-ads-conversation-tag.jpg\",\"width\":360,\"height\":240,\"caption\":\"google ads conversation tag\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theimpulsedigital.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google ads Conversion Tracking Tag &#8211; A Complete Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#website\",\"url\":\"https:\/\/www.theimpulsedigital.com\/blog\/\",\"name\":\"Impulse Digital\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#organization\"},\"alternateName\":\"Impulse\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theimpulsedigital.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#organization\",\"name\":\"Impulse Digital\",\"alternateName\":\"Impulse\",\"url\":\"https:\/\/www.theimpulsedigital.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2025\/12\/header-logo.png\",\"contentUrl\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2025\/12\/header-logo.png\",\"width\":150,\"height\":82,\"caption\":\"Impulse Digital\"},\"image\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theimpulsedigital\",\"https:\/\/x.com\/impulsedigi\",\"https:\/\/instagram.com\/_impulse_digital\/\",\"https:\/\/in.linkedin.com\/company\/impulse-digital-marketing-mumbai\",\"https:\/\/www.youtube.com\/channel\/UCzQglQAeXGI99Z-LZI9jBkw\",\"https:\/\/www.slideshare.net\/ImpulseDigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/person\/d7673487c262cf60fb642b3fa682c1da\",\"name\":\"Mahendar Prajapati\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2025\/12\/mahendar-prajapati-96x96.jpg\",\"contentUrl\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2025\/12\/mahendar-prajapati-96x96.jpg\",\"caption\":\"Mahendar Prajapati\"},\"description\":\"Mahendar Prajapati is an SEO Expert with 8+ years of experience driving growth for B2B, D2C, and content-driven websites. His expertise spans Local SEO, Technical SEO, YouTube SEO, content strategy, and link building strategy. Over the years, he has worked with 45+ clients, helping brands rank on Google\u2019s first page and achieve 50 to 80% traffic growth. With proven expertise in YouTube SEO, Mahendar has successfully built his own YouTube channel with 3 lakh+ subscribers, showcasing his ability to scale digital platforms organically. His professional yet practical approach makes him a trusted partner for businesses aiming to strengthen their online presence.\",\"sameAs\":[\"https:\/\/www.theimpulsedigital.com\/\",\"https:\/\/in.linkedin.com\/in\/mahendar-prajap\",\"https:\/\/x.com\/https:\/\/x.com\/mahendar_prajap\"],\"url\":\"https:\/\/www.theimpulsedigital.com\/blog\/author\/mahendar-prajapati\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google ads Conversion Tracking Tag - A Complete Guide | Impulse Digital","description":"A complete guide for the process of installing and customizing Google Ads conversion tracking tag effectively measure and evaluate your campaigns & ROI.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/","og_locale":"en_US","og_type":"article","og_title":"Google ads Conversion Tracking Tag - A Complete Guide | Impulse Digital","og_description":"A complete guide for the process of installing and customizing Google Ads conversion tracking tag effectively measure and evaluate your campaigns & ROI.","og_url":"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/","og_site_name":"Home | impulse-blog","article_publisher":"https:\/\/www.facebook.com\/theimpulsedigital","article_published_time":"2019-06-04T07:24:01+00:00","article_modified_time":"2026-04-15T11:42:23+00:00","og_image":[{"width":360,"height":240,"url":"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/06\/google-ads-conversation-tag.jpg","type":"image\/jpeg"}],"author":"Mahendar Prajapati","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/x.com\/mahendar_prajap","twitter_site":"@impulsedigi","twitter_misc":{"Written by":"Mahendar Prajapati","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/#article","isPartOf":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/"},"author":{"name":"Mahendar Prajapati","@id":"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/person\/d7673487c262cf60fb642b3fa682c1da"},"headline":"Google ads Conversion Tracking Tag &#8211; A Complete Guide","datePublished":"2019-06-04T07:24:01+00:00","dateModified":"2026-04-15T11:42:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/"},"wordCount":809,"commentCount":0,"publisher":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/06\/google-ads-conversation-tag.jpg","articleSection":["SEM"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/","url":"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/","name":"Google ads Conversion Tracking Tag - A Complete Guide | Impulse Digital","isPartOf":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/#primaryimage"},"image":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/06\/google-ads-conversation-tag.jpg","datePublished":"2019-06-04T07:24:01+00:00","dateModified":"2026-04-15T11:42:23+00:00","description":"A complete guide for the process of installing and customizing Google Ads conversion tracking tag effectively measure and evaluate your campaigns & ROI.","breadcrumb":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/#primaryimage","url":"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/06\/google-ads-conversation-tag.jpg","contentUrl":"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/06\/google-ads-conversation-tag.jpg","width":360,"height":240,"caption":"google ads conversation tag"},{"@type":"BreadcrumbList","@id":"https:\/\/www.theimpulsedigital.com\/blog\/google-ads-conversion-tracking-tag-a-complete-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theimpulsedigital.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google ads Conversion Tracking Tag &#8211; A Complete Guide"}]},{"@type":"WebSite","@id":"https:\/\/www.theimpulsedigital.com\/blog\/#website","url":"https:\/\/www.theimpulsedigital.com\/blog\/","name":"Impulse Digital","description":"","publisher":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/#organization"},"alternateName":"Impulse","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theimpulsedigital.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.theimpulsedigital.com\/blog\/#organization","name":"Impulse Digital","alternateName":"Impulse","url":"https:\/\/www.theimpulsedigital.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2025\/12\/header-logo.png","contentUrl":"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2025\/12\/header-logo.png","width":150,"height":82,"caption":"Impulse Digital"},"image":{"@id":"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theimpulsedigital","https:\/\/x.com\/impulsedigi","https:\/\/instagram.com\/_impulse_digital\/","https:\/\/in.linkedin.com\/company\/impulse-digital-marketing-mumbai","https:\/\/www.youtube.com\/channel\/UCzQglQAeXGI99Z-LZI9jBkw","https:\/\/www.slideshare.net\/ImpulseDigital"]},{"@type":"Person","@id":"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/person\/d7673487c262cf60fb642b3fa682c1da","name":"Mahendar Prajapati","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2025\/12\/mahendar-prajapati-96x96.jpg","contentUrl":"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2025\/12\/mahendar-prajapati-96x96.jpg","caption":"Mahendar Prajapati"},"description":"Mahendar Prajapati is an SEO Expert with 8+ years of experience driving growth for B2B, D2C, and content-driven websites. His expertise spans Local SEO, Technical SEO, YouTube SEO, content strategy, and link building strategy. Over the years, he has worked with 45+ clients, helping brands rank on Google\u2019s first page and achieve 50 to 80% traffic growth. With proven expertise in YouTube SEO, Mahendar has successfully built his own YouTube channel with 3 lakh+ subscribers, showcasing his ability to scale digital platforms organically. His professional yet practical approach makes him a trusted partner for businesses aiming to strengthen their online presence.","sameAs":["https:\/\/www.theimpulsedigital.com\/","https:\/\/in.linkedin.com\/in\/mahendar-prajap","https:\/\/x.com\/https:\/\/x.com\/mahendar_prajap"],"url":"https:\/\/www.theimpulsedigital.com\/blog\/author\/mahendar-prajapati\/"}]}},"jetpack_featured_media_url":"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/06\/google-ads-conversation-tag.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/posts\/2874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/comments?post=2874"}],"version-history":[{"count":2,"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/posts\/2874\/revisions"}],"predecessor-version":[{"id":6041,"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/posts\/2874\/revisions\/6041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/media\/2842"}],"wp:attachment":[{"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/media?parent=2874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/categories?post=2874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theimpulsedigital.com\/blog\/wp-json\/wp\/v2\/tags?post=2874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}