1. Establishing your online presence<\/strong><\/h3>\nChoose your social media platforms carefully.
\nIt is not necessary for you to have a presence on every social media<\/a> platform. Pick a platform that resonates with your brand identity the most. If your business has a lot to do with visuals, e.g. an ice cream brand, you have to be on Instagram while you can do away with being on LinkedIn. Each platform has a personality of its own and you need to find the ones that relate the best with your brand.<\/p>\n2. Create a Brand identity<\/strong><\/h3>\nIt is extremely necessary that your brand must have its USP that is different from your competitors. Only then, will you be able to create a distinct \u2018personality\u2019 of your brand in the minds of your consumers?<\/p>\n
3. Target audience<\/strong><\/h3>\nFacebook insights, Google trends and other such tools available will help you understand where your target audience is.<\/p>\n
![\"target-audience\"](\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/01\/target-audience.jpg\")
<\/p>\n
<\/p>\n
4. Campaign Idea to launch your product<\/strong><\/h3>\nSince you are launching your product, it would be amazing if you come up with a campaign that creates a buzz around your brand. Giveaways, discounts etc can be given as an introductory offer.<\/p>\n
5. Content – strategy, calendar and discipline<\/strong><\/h3>\nBlogs, videos, GIFs etc, there are so many ways in which one can create content. The content strategy should be about \u2018how\u2019 you go about creating your content. If yours is a youth centric \u2013 fun brand, you can resort to a lot of \u2018pop culture\u2019 references in your content to connect with your target audience. Content in the form of videos will help your target audience understand your product more efficiently than messages loaded with texts.<\/p>\n
A content calendar is vital as you need to upload content in a timely manner. One should not go overboard in posting and should not post at random hours. Thorough research of when and at what time your target audience is mostly online will tell you when you should be posting.<\/p>\n
All in all, there should be discipline in uploading content, consistency in the messages communicated, frequency and time of posting, etc.<\/p>\n
6. Paid ads to create awareness<\/strong><\/h3>\nWhen you are a new brand, you first need to create awareness rather than directly jump to sales. People are comprehensive about buying things from the brands they have never heard of before. One can use CTAs like \u2018know more\u2019, \u2018swipe up to read more\u2019 and get your target audience on a different landing page<\/a> or your social media home page, where they will get to know more about your products\/services.<\/p>\n7. Testing and Data collection<\/strong><\/h3>\nAt this stage, it is very important that one collects data on how your customers are consuming your content. You can try A\/B testing and other such testing methods to see what kind of response the ads are receiving. Which artworks, content, \u2018Call-to-actions\u2019 work better. One can even collect necessary data to send emailers, messages etc by asking the customers to fill certain forms.<\/p>\n
![\"testing-and-collects-data\"](\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2019\/01\/testing-and-collects-data.jpg\")
<\/p>\n
<\/p>\n
8. Online Reputation Management<\/strong><\/h3>\nSince your brand is new, customers may have a lot of qualms about your products and would try to reach out to you. You\u2019ll find yourself suddenly hit with a barrage of compliments, suggestions, negativity etc. Your \u2018ORM\u2019 team must respond to them ASAP and make sure that there are no delays in the \u2018social listening\u2019 prospects. Wherever people are talking about you, whichever forum, you have to be listening to them.<\/p>\n
9. Search Engine Optimization\u00a0<\/strong><\/h3>\nWhile some brands have an exorbitant marketing budget and go overboard to create a buzz about their brands, some brands may not have such high budgets. For such brands, with a limited marketing budget, SEO will be immensely handy. One can write weekly blogs to connect with their audience and target the right keywords<\/a> to improve their SERP along with good website optimization. SEO efforts can take time, but they will be very effective in the long run if you are working on it from the beginning.<\/p>\n10. Keep a tab on Competitors\u00a0<\/strong><\/h3>\nWhether you are a newly launched brand or whether you are a well-established brand, one cannot simply overlook what your competitors are doing on their social media pages or with their digital presence. What kind of content are they generating? What keywords are they optimizing for? Etc. Remember, they are watching you too.<\/p>\n
We are a digital marketing company in Mumbai, and we’re here to help you establish and maintain a great online presence for your brand. Do get in touch with us\u00a0at\u00a0collabs@theimpulsedigital.com<\/a>\u00a0or connect to us on\u00a0Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/ or\u00a0Instagram<\/a>.<\/strong><\/em><\/p><\/blockquote>\n
\nIt is not necessary for you to have a presence on every social media<\/a> platform. Pick a platform that resonates with your brand identity the most. If your business has a lot to do with visuals, e.g. an ice cream brand, you have to be on Instagram while you can do away with being on LinkedIn. Each platform has a personality of its own and you need to find the ones that relate the best with your brand.<\/p>\n
2. Create a Brand identity<\/strong><\/h3>\nIt is extremely necessary that your brand must have its USP that is different from your competitors. Only then, will you be able to create a distinct \u2018personality\u2019 of your brand in the minds of your consumers?<\/p>\n
3. Target audience<\/strong><\/h3>\nFacebook insights, Google trends and other such tools available will help you understand where your target audience is.<\/p>\n
<\/p>\n
<\/p>\n
4. Campaign Idea to launch your product<\/strong><\/h3>\nSince you are launching your product, it would be amazing if you come up with a campaign that creates a buzz around your brand. Giveaways, discounts etc can be given as an introductory offer.<\/p>\n
5. Content – strategy, calendar and discipline<\/strong><\/h3>\nBlogs, videos, GIFs etc, there are so many ways in which one can create content. The content strategy should be about \u2018how\u2019 you go about creating your content. If yours is a youth centric \u2013 fun brand, you can resort to a lot of \u2018pop culture\u2019 references in your content to connect with your target audience. Content in the form of videos will help your target audience understand your product more efficiently than messages loaded with texts.<\/p>\n
A content calendar is vital as you need to upload content in a timely manner. One should not go overboard in posting and should not post at random hours. Thorough research of when and at what time your target audience is mostly online will tell you when you should be posting.<\/p>\n
All in all, there should be discipline in uploading content, consistency in the messages communicated, frequency and time of posting, etc.<\/p>\n
6. Paid ads to create awareness<\/strong><\/h3>\nWhen you are a new brand, you first need to create awareness rather than directly jump to sales. People are comprehensive about buying things from the brands they have never heard of before. One can use CTAs like \u2018know more\u2019, \u2018swipe up to read more\u2019 and get your target audience on a different landing page<\/a> or your social media home page, where they will get to know more about your products\/services.<\/p>\n7. Testing and Data collection<\/strong><\/h3>\nAt this stage, it is very important that one collects data on how your customers are consuming your content. You can try A\/B testing and other such testing methods to see what kind of response the ads are receiving. Which artworks, content, \u2018Call-to-actions\u2019 work better. One can even collect necessary data to send emailers, messages etc by asking the customers to fill certain forms.<\/p>\n
<\/p>\n
<\/p>\n
8. Online Reputation Management<\/strong><\/h3>\nSince your brand is new, customers may have a lot of qualms about your products and would try to reach out to you. You\u2019ll find yourself suddenly hit with a barrage of compliments, suggestions, negativity etc. Your \u2018ORM\u2019 team must respond to them ASAP and make sure that there are no delays in the \u2018social listening\u2019 prospects. Wherever people are talking about you, whichever forum, you have to be listening to them.<\/p>\n
9. Search Engine Optimization\u00a0<\/strong><\/h3>\nWhile some brands have an exorbitant marketing budget and go overboard to create a buzz about their brands, some brands may not have such high budgets. For such brands, with a limited marketing budget, SEO will be immensely handy. One can write weekly blogs to connect with their audience and target the right keywords<\/a> to improve their SERP along with good website optimization. SEO efforts can take time, but they will be very effective in the long run if you are working on it from the beginning.<\/p>\n10. Keep a tab on Competitors\u00a0<\/strong><\/h3>\nWhether you are a newly launched brand or whether you are a well-established brand, one cannot simply overlook what your competitors are doing on their social media pages or with their digital presence. What kind of content are they generating? What keywords are they optimizing for? Etc. Remember, they are watching you too.<\/p>\n
We are a digital marketing company in Mumbai, and we’re here to help you establish and maintain a great online presence for your brand. Do get in touch with us\u00a0at\u00a0collabs@theimpulsedigital.com<\/a>\u00a0or connect to us on\u00a0Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/ or\u00a0Instagram<\/a>.<\/strong><\/em><\/p><\/blockquote>\n
Facebook insights, Google trends and other such tools available will help you understand where your target audience is.<\/p>\n
<\/p>\n
<\/p>\n
4. Campaign Idea to launch your product<\/strong><\/h3>\nSince you are launching your product, it would be amazing if you come up with a campaign that creates a buzz around your brand. Giveaways, discounts etc can be given as an introductory offer.<\/p>\n
5. Content – strategy, calendar and discipline<\/strong><\/h3>\nBlogs, videos, GIFs etc, there are so many ways in which one can create content. The content strategy should be about \u2018how\u2019 you go about creating your content. If yours is a youth centric \u2013 fun brand, you can resort to a lot of \u2018pop culture\u2019 references in your content to connect with your target audience. Content in the form of videos will help your target audience understand your product more efficiently than messages loaded with texts.<\/p>\n
A content calendar is vital as you need to upload content in a timely manner. One should not go overboard in posting and should not post at random hours. Thorough research of when and at what time your target audience is mostly online will tell you when you should be posting.<\/p>\n
All in all, there should be discipline in uploading content, consistency in the messages communicated, frequency and time of posting, etc.<\/p>\n
6. Paid ads to create awareness<\/strong><\/h3>\nWhen you are a new brand, you first need to create awareness rather than directly jump to sales. People are comprehensive about buying things from the brands they have never heard of before. One can use CTAs like \u2018know more\u2019, \u2018swipe up to read more\u2019 and get your target audience on a different landing page<\/a> or your social media home page, where they will get to know more about your products\/services.<\/p>\n7. Testing and Data collection<\/strong><\/h3>\nAt this stage, it is very important that one collects data on how your customers are consuming your content. You can try A\/B testing and other such testing methods to see what kind of response the ads are receiving. Which artworks, content, \u2018Call-to-actions\u2019 work better. One can even collect necessary data to send emailers, messages etc by asking the customers to fill certain forms.<\/p>\n
<\/p>\n
<\/p>\n
8. Online Reputation Management<\/strong><\/h3>\nSince your brand is new, customers may have a lot of qualms about your products and would try to reach out to you. You\u2019ll find yourself suddenly hit with a barrage of compliments, suggestions, negativity etc. Your \u2018ORM\u2019 team must respond to them ASAP and make sure that there are no delays in the \u2018social listening\u2019 prospects. Wherever people are talking about you, whichever forum, you have to be listening to them.<\/p>\n
9. Search Engine Optimization\u00a0<\/strong><\/h3>\nWhile some brands have an exorbitant marketing budget and go overboard to create a buzz about their brands, some brands may not have such high budgets. For such brands, with a limited marketing budget, SEO will be immensely handy. One can write weekly blogs to connect with their audience and target the right keywords<\/a> to improve their SERP along with good website optimization. SEO efforts can take time, but they will be very effective in the long run if you are working on it from the beginning.<\/p>\n10. Keep a tab on Competitors\u00a0<\/strong><\/h3>\nWhether you are a newly launched brand or whether you are a well-established brand, one cannot simply overlook what your competitors are doing on their social media pages or with their digital presence. What kind of content are they generating? What keywords are they optimizing for? Etc. Remember, they are watching you too.<\/p>\n
We are a digital marketing company in Mumbai, and we’re here to help you establish and maintain a great online presence for your brand. Do get in touch with us\u00a0at\u00a0collabs@theimpulsedigital.com<\/a>\u00a0or connect to us on\u00a0Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/ or\u00a0Instagram<\/a>.<\/strong><\/em><\/p><\/blockquote>\n
Blogs, videos, GIFs etc, there are so many ways in which one can create content. The content strategy should be about \u2018how\u2019 you go about creating your content. If yours is a youth centric \u2013 fun brand, you can resort to a lot of \u2018pop culture\u2019 references in your content to connect with your target audience. Content in the form of videos will help your target audience understand your product more efficiently than messages loaded with texts.<\/p>\n
A content calendar is vital as you need to upload content in a timely manner. One should not go overboard in posting and should not post at random hours. Thorough research of when and at what time your target audience is mostly online will tell you when you should be posting.<\/p>\n
All in all, there should be discipline in uploading content, consistency in the messages communicated, frequency and time of posting, etc.<\/p>\n
6. Paid ads to create awareness<\/strong><\/h3>\nWhen you are a new brand, you first need to create awareness rather than directly jump to sales. People are comprehensive about buying things from the brands they have never heard of before. One can use CTAs like \u2018know more\u2019, \u2018swipe up to read more\u2019 and get your target audience on a different landing page<\/a> or your social media home page, where they will get to know more about your products\/services.<\/p>\n7. Testing and Data collection<\/strong><\/h3>\nAt this stage, it is very important that one collects data on how your customers are consuming your content. You can try A\/B testing and other such testing methods to see what kind of response the ads are receiving. Which artworks, content, \u2018Call-to-actions\u2019 work better. One can even collect necessary data to send emailers, messages etc by asking the customers to fill certain forms.<\/p>\n
<\/p>\n
<\/p>\n
8. Online Reputation Management<\/strong><\/h3>\nSince your brand is new, customers may have a lot of qualms about your products and would try to reach out to you. You\u2019ll find yourself suddenly hit with a barrage of compliments, suggestions, negativity etc. Your \u2018ORM\u2019 team must respond to them ASAP and make sure that there are no delays in the \u2018social listening\u2019 prospects. Wherever people are talking about you, whichever forum, you have to be listening to them.<\/p>\n
9. Search Engine Optimization\u00a0<\/strong><\/h3>\nWhile some brands have an exorbitant marketing budget and go overboard to create a buzz about their brands, some brands may not have such high budgets. For such brands, with a limited marketing budget, SEO will be immensely handy. One can write weekly blogs to connect with their audience and target the right keywords<\/a> to improve their SERP along with good website optimization. SEO efforts can take time, but they will be very effective in the long run if you are working on it from the beginning.<\/p>\n10. Keep a tab on Competitors\u00a0<\/strong><\/h3>\nWhether you are a newly launched brand or whether you are a well-established brand, one cannot simply overlook what your competitors are doing on their social media pages or with their digital presence. What kind of content are they generating? What keywords are they optimizing for? Etc. Remember, they are watching you too.<\/p>\n
We are a digital marketing company in Mumbai, and we’re here to help you establish and maintain a great online presence for your brand. Do get in touch with us\u00a0at\u00a0collabs@theimpulsedigital.com<\/a>\u00a0or connect to us on\u00a0Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/ or\u00a0Instagram<\/a>.<\/strong><\/em><\/p><\/blockquote>\n
7. Testing and Data collection<\/strong><\/h3>\nAt this stage, it is very important that one collects data on how your customers are consuming your content. You can try A\/B testing and other such testing methods to see what kind of response the ads are receiving. Which artworks, content, \u2018Call-to-actions\u2019 work better. One can even collect necessary data to send emailers, messages etc by asking the customers to fill certain forms.<\/p>\n
<\/p>\n
<\/p>\n
8. Online Reputation Management<\/strong><\/h3>\nSince your brand is new, customers may have a lot of qualms about your products and would try to reach out to you. You\u2019ll find yourself suddenly hit with a barrage of compliments, suggestions, negativity etc. Your \u2018ORM\u2019 team must respond to them ASAP and make sure that there are no delays in the \u2018social listening\u2019 prospects. Wherever people are talking about you, whichever forum, you have to be listening to them.<\/p>\n
9. Search Engine Optimization\u00a0<\/strong><\/h3>\nWhile some brands have an exorbitant marketing budget and go overboard to create a buzz about their brands, some brands may not have such high budgets. For such brands, with a limited marketing budget, SEO will be immensely handy. One can write weekly blogs to connect with their audience and target the right keywords<\/a> to improve their SERP along with good website optimization. SEO efforts can take time, but they will be very effective in the long run if you are working on it from the beginning.<\/p>\n10. Keep a tab on Competitors\u00a0<\/strong><\/h3>\nWhether you are a newly launched brand or whether you are a well-established brand, one cannot simply overlook what your competitors are doing on their social media pages or with their digital presence. What kind of content are they generating? What keywords are they optimizing for? Etc. Remember, they are watching you too.<\/p>\n
We are a digital marketing company in Mumbai, and we’re here to help you establish and maintain a great online presence for your brand. Do get in touch with us\u00a0at\u00a0collabs@theimpulsedigital.com<\/a>\u00a0or connect to us on\u00a0Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/ or\u00a0Instagram<\/a>.<\/strong><\/em><\/p><\/blockquote>\n
<\/p>\nSince your brand is new, customers may have a lot of qualms about your products and would try to reach out to you. You\u2019ll find yourself suddenly hit with a barrage of compliments, suggestions, negativity etc. Your \u2018ORM\u2019 team must respond to them ASAP and make sure that there are no delays in the \u2018social listening\u2019 prospects. Wherever people are talking about you, whichever forum, you have to be listening to them.<\/p>\n
9. Search Engine Optimization\u00a0<\/strong><\/h3>\nWhile some brands have an exorbitant marketing budget and go overboard to create a buzz about their brands, some brands may not have such high budgets. For such brands, with a limited marketing budget, SEO will be immensely handy. One can write weekly blogs to connect with their audience and target the right keywords<\/a> to improve their SERP along with good website optimization. SEO efforts can take time, but they will be very effective in the long run if you are working on it from the beginning.<\/p>\n10. Keep a tab on Competitors\u00a0<\/strong><\/h3>\nWhether you are a newly launched brand or whether you are a well-established brand, one cannot simply overlook what your competitors are doing on their social media pages or with their digital presence. What kind of content are they generating? What keywords are they optimizing for? Etc. Remember, they are watching you too.<\/p>\n
We are a digital marketing company in Mumbai, and we’re here to help you establish and maintain a great online presence for your brand. Do get in touch with us\u00a0at\u00a0collabs@theimpulsedigital.com<\/a>\u00a0or connect to us on\u00a0Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/ or\u00a0Instagram<\/a>.<\/strong><\/em><\/p><\/blockquote>\n
10. Keep a tab on Competitors\u00a0<\/strong><\/h3>\nWhether you are a newly launched brand or whether you are a well-established brand, one cannot simply overlook what your competitors are doing on their social media pages or with their digital presence. What kind of content are they generating? What keywords are they optimizing for? Etc. Remember, they are watching you too.<\/p>\n
We are a digital marketing company in Mumbai, and we’re here to help you establish and maintain a great online presence for your brand. Do get in touch with us\u00a0at\u00a0collabs@theimpulsedigital.com<\/a>\u00a0or connect to us on\u00a0Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/ or\u00a0Instagram<\/a>.<\/strong><\/em><\/p><\/blockquote>\n
We are a digital marketing company in Mumbai, and we’re here to help you establish and maintain a great online presence for your brand. Do get in touch with us\u00a0at\u00a0collabs@theimpulsedigital.com<\/a>\u00a0or connect to us on\u00a0Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/ or\u00a0Instagram<\/a>.<\/strong><\/em><\/p><\/blockquote>\n
