{"id":2539,"date":"2018-12-04T15:50:38","date_gmt":"2018-12-04T10:20:38","guid":{"rendered":"http:\/\/www.theimpulsedigital.com\/blog\/?p=2539"},"modified":"2025-10-09T13:54:14","modified_gmt":"2025-10-09T13:54:14","slug":"google-pagespeed-insights-update-elaborate-page-speed-analysis","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/google-pagespeed-insights-update-elaborate-page-speed-analysis\/","title":{"rendered":"Latest Google PageSpeed Insights update &#8211; providing elaborate Page Speed analysis"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2552\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2018\/12\/latest-google-pagespeed-insight-updates.jpg\" alt=\"latest google pagespeed insight upadtes\" width=\"1950\" height=\"1300\" \/><\/p>\n<p>Page speed is undoubtedly one of the biggest factors that affect the <a href=\"http:\/\/www.theimpulsedigital.com\/search-engine-optimization\">search engine rankings<\/a>. A brand with a digital presence simply cannot overlook the speed that its website takes to load various elements of the page, be it content, images, videos etc. More the loading speed, the higher will be the bounce rate. The faster the loading speed, higher the number of conversions.<\/p>\n<h2>What exactly is\u00a0the Google PageSpeed Insights?<\/h2>\n<p>Google PageSpeed Insights is a tool that is widely popular among digital marketers to check the speed while Lighthouse is another Google tool which is preferred by the website developers. The former used to be a simple tool that provided basic analysis on a website\u2019s loading speed. In a latest update, it was announced that it will now use Lighthouse Engine for its performance analysis. Previously, different analysis engines were used by Google\u2019s tools which resulted in different recommendations from each tool. This will bring consistency in the reporting by both the tools.<\/p>\n<figure id=\"attachment_2542\" aria-describedby=\"caption-attachment-2542\" style=\"width: 526px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-2542\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2018\/12\/Why-is-unavailable-message-from-PageSpeed-Insights-tool.jpg\" alt=\"Google Pagespeed Insight update\" width=\"526\" height=\"353\" \/><figcaption id=\"caption-attachment-2542\" class=\"wp-caption-text\">Google Pagespeed Insight update<\/figcaption><\/figure>\n<p>Here\u2019s what sources from Google said during the introduction of the new update.<\/p>\n<p><em>\u201cAt Google, we know that speed matters and we provide a variety of tools to help everyone understand the performance of a page or site. Historically, these tools have used different analysis engines. Unfortunately, this caused some confusion because the recommendations from each tool were different. Today, we\u2019re happy to announce that Pagespeed Insights (PSI) now uses Lighthouse as its analysis engine.\u201d<\/em><\/p>\n<h3><strong>Here are some major changes in the reporting because of Google PageSpeed Insights update\u00a0<\/strong><\/h3>\n<ul>\n<li>Field Data \u2013 Using the \u2018Chrome User Experience Report\u2019, it shows the average loading speed of a web page over the past 30 days.<\/li>\n<li>Lab Data \u2013 This area shows the time taken by a page to reach a certain stage. There are 6 stages that affect the user experience.<\/li>\n<\/ul>\n<p>-First Contentful Paint \u2013 The time at which the first text or image is painted.<\/p>\n<p>-First Meaningful Paint \u2013 When the primary content of the page is visible.<\/p>\n<p>-Speed Index- how quickly the contents of the page are visibly populated.<\/p>\n<p>-First CPU Idle \u2013 marks the first time at which the page\u2019s main thread is quiet enough to handle the input.<\/p>\n<p>&#8211; Time to interactive \u2013the time at which the page is fully interactive.<\/p>\n<p>&#8211; Estimated Input Latency- The score is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5 seconds window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy.<\/p>\n<ul>\n<li><strong>Opportunities<\/strong><\/li>\n<\/ul>\n<p>These are some suggestions on how one can improve the page speed and user experience. It gives us an estimate time by which a page will load faster if the suggestions given by the tools are implemented.<\/p>\n<ul>\n<li><strong>Diagnostics<\/strong><\/li>\n<\/ul>\n<p>It is a report on the performance of things like payloads, JavaScript, etc. The section \u2018\u2019passed audits\u2019\u2019 under diagnostics tells us all the things we have done right.<\/p>\n<p>Being one of the most reliable tools for user experience analysis, Google Pagespeed Insights update is going to prove itself as an important tool for search engine optimization and the digital marketers.\u00a0Do you have any queries regarding this? Or would you like to add more to this list? <em><strong>Please w<\/strong><strong>rite to us at\u00a0<a href=\"mailto:collabs@theimpulsedigital.com\">collabs@theimpulsedigital.com<\/a>\u00a0or connect to us on\u00a0<a href=\"https:\/\/www.facebook.com\/theimpulsedigital\/\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/impulsedigi\">Twitter<\/a>\u00a0\/ or\u00a0<a href=\"https:\/\/www.instagram.com\/impulse_digital\/\">Instagram<\/a>.<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-2539 jlk' href='javascript:void(0)' data-task='like' data-post_id='2539' data-nonce='3256a17bdb' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' alt='like-post' \/><span class='lc-2539 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-2539 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='2539' data-nonce='3256a17bdb' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-2539 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-2539 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>Page speed is undoubtedly one of the biggest factors that affect the search engine rankings. A brand with a digital presence simply cannot overlook the speed that its website takes to load various elements of the page, be it content, images, videos etc. More the loading speed, the higher will be the bounce rate. The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-2539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Latest Google PageSpeed Insights Update | Impulse<\/title>\n<meta name=\"description\" content=\"Google PageSpeed Insights is a tool that is last updated on November 15, 2018. It&#039;s widely popular among digital marketers to check the speed while Lighthouse is another Google tool which is preferred by the website developers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theimpulsedigital.com\/blog\/google-pagespeed-insights-update-elaborate-page-speed-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latest Google PageSpeed Insights Update | Impulse\" \/>\n<meta property=\"og:description\" content=\"Google PageSpeed Insights is a tool that is last updated on November 15, 2018. It&#039;s widely popular among digital marketers to check the speed while Lighthouse is another Google tool which is preferred by the website developers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theimpulsedigital.com\/blog\/google-pagespeed-insights-update-elaborate-page-speed-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"Home | impulse-blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theimpulsedigital\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-04T10:20:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T13:54:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2018\/12\/latest-google-pagespeed-insight-upadtes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mahendar Prajapati\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/mahendar_prajap\" \/>\n<meta name=\"twitter:site\" content=\"@impulsedigi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mahendar Prajapati\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-pagespeed-insights-update-elaborate-page-speed-analysis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-pagespeed-insights-update-elaborate-page-speed-analysis\/\"},\"author\":{\"name\":\"Mahendar Prajapati\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/person\/d7673487c262cf60fb642b3fa682c1da\"},\"headline\":\"Latest Google PageSpeed Insights update &#8211; providing elaborate Page Speed analysis\",\"datePublished\":\"2018-12-04T10:20:38+00:00\",\"dateModified\":\"2025-10-09T13:54:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-pagespeed-insights-update-elaborate-page-speed-analysis\/\"},\"wordCount\":577,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-pagespeed-insights-update-elaborate-page-speed-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2018\/12\/latest-google-pagespeed-insight-upadtes.jpg\",\"articleSection\":[\"Search Engine Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theimpulsedigital.com\/blog\/google-pagespeed-insights-update-elaborate-page-speed-analysis\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-pagespeed-insights-update-elaborate-page-speed-analysis\/\",\"url\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-pagespeed-insights-update-elaborate-page-speed-analysis\/\",\"name\":\"Latest Google PageSpeed Insights Update | Impulse\",\"isPartOf\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-pagespeed-insights-update-elaborate-page-speed-analysis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/google-pagespeed-insights-update-elaborate-page-speed-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2018\/12\/latest-google-pagespeed-insight-upadtes.jpg\",\"datePublished\":\"2018-12-04T10:20:38+00:00\",\"dateModified\":\"2025-10-09T13:54:14+00:00\",\"description\":\"Google PageSpeed Insights is a tool that is last updated on November 15, 2018. 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