social media<\/a> without \u00a0being REALLY out of the box, rather; far away from the box. So what if it takes to changing the name altogether! However, the way Budweiser easily used America on the packaging, a brand doing so in India would have easily been in a big trouble – thanks to the law! India has certain (okay, MANY) restrictions by law when it comes to the public \/ commercial usage of national symbols, flag, words, emblems.<\/p>\nNow, with the new brands making an\u00a0entry to the digital space every day and trends changing every minute, it has become crucial for the digital marketers to come up with new concepts and artworks in a few minutes. However, it must always be kept in mind that few things can never be taken for granted – like national symbols in India!<\/p>\n
So, here are some never-to-forget\u00a0<\/em>pointers for the new digital marketeers when it comes to using any Indian element in your campaign<\/p>\n1. National Flag<\/strong><\/p>\nA few years back, there was a debate whether tricolour should be used as a profile picture on social sites or not. However, it was concluded that it is legal to use it unless it is not disrespected, edited, or drawn \/ scribbled upon. Using the colours of the flag is permissible, but using a tricolour for commercial purposes is not. Also, make sure that the colours are in the proper order – Saffron, white & green!<\/p>\n
2. National Anthem\u00a0<\/strong><\/p>\nIn ‘Mardani<\/strong>‘ – a Yashraj movie, the national anthem was used in a movie as a part of it. It created the controversy and there were positive as well as negative opinions about it! Though using national anthem is not restricted, the reference and context shouldn’t be demeaning the nation in a way. Though an ad like this would never create any problem \u00a0–<\/p>\n