{"id":2352,"date":"2018-09-27T19:23:09","date_gmt":"2018-09-27T13:53:09","guid":{"rendered":"http:\/\/www.theimpulsedigital.com\/blog\/?p=2352"},"modified":"2026-04-15T11:53:39","modified_gmt":"2026-04-15T11:53:39","slug":"ios-12-screen-time-feature-and-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/ios-12-screen-time-feature-and-digital-marketing\/","title":{"rendered":"iOS 12 Screen Time feature is great; but I work in Digital Marketing!"},"content":{"rendered":"

\"iOS<\/p>\n

A few days back I got a forward in a family WhatsApp group saying how to manage your phone usage with a 30-60-90 minutes\u2019 rule (or something like that) where it says that you should avoid using your phone 90 minutes before going to bed!
\nBut well, we all know that is exactly the opposite.<\/p>\n

We specifically use our smartphones once we get into the bed and once we open Instagram or Twitter, there\u2019s an unending cycle of scrolling until the phone falls off our hand! <\/em><\/p>\n

A study shows that Indians use smartphones for around 3 hours every day on an average. Also, we have the largest number of WhatsApp users in the world! (Thanks to all the good morning forwards from our dear family members!)<\/em><\/p>\n

The black hole that we can\u2019t escape! Even though we try hard.<\/em><\/p><\/blockquote>\n

\"Social
Social Media is Addictive<\/figcaption><\/figure>\n

I tried putting reminders, switching off the phone altogether, and so on, but the scrolling didn\u2019t stop.<\/p>\n

So recently I got the latest iOS updates, which along with a few interesting features includes – Screen Time.<\/h1>\n

What exactly is the Screen Time feature? <\/strong><\/p>\n

Screen Time in iOS 12 tool logs app usage, and presents it all in one easy to use chart.<\/p>\n

The phone will log whether people are spending all their time on social media, for instance. And it also measures other data like how many notifications arrive and how often owners pick up their phones.<\/p>\n

And guess what? It presents all your phone shenanigans in a nicely designed graph!<\/p>\n

\"Screen
Screen Time on iOS 12<\/figcaption><\/figure>\n

<\/h2>\n

How does it work? <\/strong><\/h2>\n

So once you activate Screen Time feature, there are two important functions \u2013 App Limit and Downtime.<\/h3>\n

With App Limit<\/strong>, you can choose a period for which you want to use the particular app. E.g. You can limit the use of Instagram to 2 hours a day and so on.<\/p>\n

With Downtime, <\/strong>you can set a period during which you don\u2019t want to use your iPhone. During this period, you will be able to access only the apps you have exempted from the restriction.<\/p>\n

The stats for the active screen time are collected from all the iOS devices that are running with your iCloud account. All the data is aggregated from the iPhones and iPads that are used throughout the day.<\/p>\n

If you are using multiple devices, you can check data (screen time) for each device. You just need to tap on \u2018All Devices\u2019 tab on the main screen of Screen Time feature and then choose \u2018Devices\u2019 from the top right hand corner. It will give you the list of devices that you use.<\/p>\n

What info do you get? <\/strong><\/p>\n

When you click on Screen Time, it shows a chart with information about the last 24 hours of your phone usage. It is organized by an app or app category that you\u2019ve used the most \u2013 social media, messages, games, productivity, etc.<\/p>\n

When you tap on the chart, a detailed information is presented \u2013 either from the last seven days or past 24 hours. These details include \u2013 the number of times you\u2019ve picked up your iPhone, the longest usage setting, how many notifications you got, and which apps are sending you the most notifications.<\/p>\n

And here\u2019s more \u2013 <\/strong><\/p>\n

If you have opted for the Family Sharing feature with your partner, friend, children and if you are the family manager, you will be able to see each family member\u2019s name listed under the Family section and you will also be able to see and control their app use.<\/p>\n

If I truly start using this feature, I am sure my parents would be the happiest;<\/em><\/strong><\/p>\n

\"\"
Yay, finally off the phone!<\/figcaption><\/figure>\n

But I work with a digital marketing<\/a> agency and there\u2019s something about Screen Time that concerns me \u00a0<\/strong><\/h2>\n
\"\"
Screen Time is going to change the game<\/figcaption><\/figure>\n