{"id":1949,"date":"2018-05-17T11:15:34","date_gmt":"2018-05-17T05:45:34","guid":{"rendered":"http:\/\/www.theimpulsedigital.com\/blog\/?p=1949"},"modified":"2025-10-09T13:55:28","modified_gmt":"2025-10-09T13:55:28","slug":"7-ways-to-approach-mobile-searches-for-better-results","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/7-ways-to-approach-mobile-searches-for-better-results\/","title":{"rendered":"7 Smart Ways to Approach Mobile Searches for Better Results"},"content":{"rendered":"

\"Mobile
\nAs a SEO company<\/a>, we witness the dynamic shifts in the trend every day. There\u2019s always something new happening in the digital marketing world. Nobody can deny the importance of smartphones in today\u2019 world.\u00a0In a past few years, mobile searches have gone up tremendously.<\/p>\n

Search CPCs have been increasing for smartphones for the last year.<\/strong><\/p>\n

The mobile impression share penalty is more volatile than that of a desktop version. <\/strong><\/p>\n

Because of these trends, it is very important for advertisers to up their game when it comes to mobile searches. If there\u2019s no clear marketing strategy on a mobile front, the campaigns and ideas are bound to fail.<\/p>\n

In this blog, we will be talking about Mobile searches and what do you need to do in order to make it<\/strong> work for you!<\/strong><\/h1>\n
    \n \t<\/p>\n
  1. Create an interesting landing page.<\/li>\n

    <\/strong>\n<\/ol>\n

    A bad smartphone experience will lead to lower engagement and shopping cart abandoned through the transaction. It leads to the lower conversion rate. This is why, it is crucial for your landing page to be user-friendly, interesting, as well as error-free.<\/p>\n

    Focus on speed. We\u2019ve mentioned this many times before and can\u2019t resist to say again \u2013 people\u2019s attention-span these days is lower than a goldfish. Google\u2019s report says that \u2013 In a retail sector, a delay of every second in a page load time can result into conversion failure by up to 20%. So, start working on the site speed and keep up with the latest standards.<\/p>\n

      \n \t<\/p>\n
    1. Utilise mobile bid adjustments<\/li>\n

      <\/strong>\n<\/ol>\n

      Since 2012, mobile CPCs have gone up by a whooping 150%. This number will continue to increase. However, you should not be stuck in your advertising efforts. You can control the mobile bids. For this, you need to set a mobile bid adjustment for their keywords at the campaign or ad group level in AdWords.
      \nHere\u2019s how you can do this \u2013 Click on settings tab from your target campaign or ad group and then \u2013 Subtab \u2013 Devices. Once you reach here, you can set your mobile bids as a percentage of what you are ready to pay for them on desktop.<\/p>\n

        \n \t<\/p>\n
      1. Really focus on Ad copies<\/li>\n

        <\/strong>\n<\/ol>\n

        \"Writing
        Writing ad copies. Image credits – Rawpixel<\/figcaption><\/figure>\n

        Because you have all data about your audience, customising the ad copy is not tough at all. Understand the audience, set them according to the devices they use, and then create different copies for each set which is personalised based on the device. Use statements like \u2013 shop from your phone now! Best offers for mobile phones, etc.<\/p>\n

          \n \t<\/p>\n
        1. Keep a check on Auction Insights<\/li>\n

          <\/strong>\n<\/ol>\n

          Google AdWords auction insights lets you understand bidding strategies of your competitors and it will help you to identify which devices are performing better for your competitors, as well as how much is the difference in their desktop and mobile strategies. It provides very specific data on things like impression share, overlap rate, average position, top of the page rate, and so on. Make the best use of this tool for you.<\/p>\n

            \n \t<\/p>\n
          1. Google Shopping<\/li>\n

            <\/strong>\n<\/ol>\n

            Google Shopping campaigns have now moved the shopping ads to the top of the mobile results page and allow users to scroll through the products on the search engine results page. This also witnesses the highest CTRs and conversion rates. So, it is important for the e-commerce brands.<\/p>\n

              \n \t<\/p>\n
            1. Use ad extensions<\/li>\n

              <\/strong>\n<\/ol>\n

              If you want to increase an ad\u2019s CTR, use ad extensions. Google has also announced that these extensions contribute to the quality score. Use those for your campaigns, especially some like location extensions etc.<\/p>\n

                \n \t<\/p>\n
              1. Last but not the least, keep reviewing the strategy constantly.<\/li>\n

                <\/strong>\n<\/ol>\n

                Google\u2019s research says that more than 40% of people prefer finishing their shopping \u2013 from the research step to the actual purchase, on their smartphones. This is why it is important to make this journey of mobile searches as user -friendly as possible. A neutral experience is counted as a negative one and can affect the brand perception.<\/em><\/p>\n

                Want to add something to this list? Or have comments \/ questions on this story?<\/strong><\/em>\u00a0Write to us at info@theimpulsedigital.com\u00a0or connect to us on\u00a0Twitter<\/a>,\u00a0Facebook<\/a>, or\u00a0Instagram<\/a>.<\/em><\/strong><\/p>\n

                0<\/span><\/a><\/div> <\/div>
                <\/div><\/div>
                <\/div>","protected":false},"excerpt":{"rendered":"

                As a SEO company, we witness the dynamic shifts in the trend every day. There\u2019s always something new happening in the digital marketing world. Nobody can deny the importance of smartphones in today\u2019 world.\u00a0In a past few years, mobile searches have gone up tremendously. Search CPCs have been increasing for smartphones for the last year. […]<\/p>\n","protected":false},"author":2,"featured_media":1950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization"],"yoast_head":"\n7 Smart Ways to Approach Mobile Searches (And Get Better Results)<\/title>\n<meta name=\"description\" content=\"Here are the ways you should approach as a marketer to get best results when it comes to mobile searches.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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