{"id":1833,"date":"2018-03-16T11:15:37","date_gmt":"2018-03-16T05:45:37","guid":{"rendered":"http:\/\/www.theimpulsedigital.com\/blog\/?p=1833"},"modified":"2026-04-15T11:55:31","modified_gmt":"2026-04-15T11:55:31","slug":"12-powerful-twitter-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/12-powerful-twitter-marketing-tips\/","title":{"rendered":"12 Productive Twitter Marketing Tips that Work the Best!"},"content":{"rendered":"

Twitter is a very quick, dynamic platform sparking real-time conversations. \u00a0The total number of monthly active Twitter users is 330 million and almost 350,000 tweets are sent out every minute. A social media marketing<\/u><\/a> platform catering to every need \u2013 product recommendations, breaking news, lightning-fast customer support service \u2013 no matter what your marketing goal is, Twitter\u2019s got you covered! In this plethora of communication going out, Twitter marketing becomes a challenge and it\u2019s hard for your branding message to stand out from the crowd. How do we ensure that it is creating a powerful impact and making people pay attention to what you\u2019re saying?<\/p>\n

Here are 12 powerful Twitter marketing ideas that you can implement!<\/h1>\n

1. Twitter Profile Basics<\/h2>\n

Keep the handle<\/em> short and sweet and very relevant to the business. This enables easy recall, and helps customers to tag you easily without worrying about the character limit of the tweet. Since customers will repetitively interact with your brand, the logo should be recognisable and should be used in the profile picture<\/em> to increase brand recall.<\/p>\n

The header images<\/em> can be creative and can convey the essence of the brand on a canvas.<\/p>\n

\"Nike
Nike handle<\/figcaption><\/figure>\n
\"Indian
Indian Premiere League handle<\/figcaption><\/figure>\n
\"Google
Google handle<\/figcaption><\/figure>\n

\u00a02. Twitter Bio<\/h2>\n

Twitter lets you use 160 characters in the Bio, which is the elevator pitch for your brand.
\nFew points to remember when crafting a perfect bio, are:
\na. Showcase who you are and what you do
\nb. Enthuse some humour and enjoyment into your bio.
\nc. Incorporate some TG relevant keywords which will be searchable when your audience needs you.
\nd. Have a clear-cut CTA on your Bio, whether it\u2019s your website you want people to visit, or you want to talk about a campaign that\u2019s running currently on your page.
\ne. Include hashtags so people can find you, and also if you have a separate handle for customer service<\/p>\n

\"
UberFacts Bio<\/figcaption><\/figure>\n
\"Sixth
Sixth form poet Bio<\/figcaption><\/figure>\n
\"Kanan
Kanan Gill Bio<\/figcaption><\/figure>\n

3. Tweeting during peak hours<\/h2>\n

This social media marketing platform is like a digital newspaper which people browse through for information and news on various topics. According to Coschedule, anytime between\u00a09 a.m.\u20133 p.m.\u00a0are peak times of Twitter use.\u00a0Weekends have higher CTRs for B2C organisations in particular.<\/p>\n

4. Using the trending hashtags for the day for effective Twitter marketing<\/h2>\n

This is especially important when you want the brand to have a voice in the Twitter community, or your brand is just new to the platform. Being real-time, there are a lot of trending hashtags for the respective day that can be leveraged by the brand for visibility.<\/p>\n

\"Trending
Trending Hashtags for the day<\/figcaption><\/figure>\n
\"trending
Trending Topics<\/figcaption><\/figure>\n

5.\u00a0Use the right and relevant hashtags<\/h2>\n

Tweets that contain hashtags receive more visibility and twice the engagement than the ones without. The hashtags cannot be overused. For instance, a tweet having up to 2 hashtags will perform better than a tweet having more than three hashtags. Relevancy and context of hashtags also are very important for your tweet.<\/p>\n

6. Advanced searches<\/h2>\n

This is extremely helpful for lead generation and tells you which people are talking about your category of product\/service on Twitter. It still stands to be one of the most underutilised Twitter marketing technique. The Twitter Advanced Search helps you find potential customers for your brands, with the help of relevant keywords. Source:\u00a0https:\/\/blog.hootsuite.com\/how-to-use-twitter-advanced-search-for-lead-generation\/<\/a><\/p>\n

\"Opportunities
Opportunities by competition<\/figcaption><\/figure>\n
\"Twitter
Twitter Advanced search<\/figcaption><\/figure>\n

\u00a07. Adding images to increase RTs<\/h2>\n

Tweets\u00a0with\u00a0images\u00a0receive 18% more click-throughs, 89% more likes, and 150% more retweets. Image addition is needed for better engagement.<\/p>\n

8. Utilizing Twitter Video for more engagement<\/h2>\n

Videos outperform images. Videos are 6 times more likely to be retweeted than photos and 3 times more likely to be retweeted than GIFs, and engagement can increase up to 151% (Source: adweek)<\/p>\n

9.\u00a0Twitter Polls<\/h2>\n

One of the best ways to engage with your followers and maintain activity on the page is by creating polls. They can also be used for market research and for\u00a0getting product\/service feedback.<\/p>\n

\"Twitter
Twitter Polls – Engagement<\/figcaption><\/figure>\n
\"Twitter
Twitter Polls – Opinion<\/figcaption><\/figure>\n

\u00a010. Use different CTAs<\/h2>\n

Adding a CTA can ensure you get more engagement and CTRs on your other digital assets like website, apps etc. it can be used to generate new leads; boost downloads and build a database.<\/p>\n

\"Adding
Adding CTA to tweet leading to app<\/figcaption><\/figure>\n

\u00a011. Benefits of Influencer outreach<\/h2>\n

Influencers<\/a> are the digital word-of-mouth means of communication and your brand ambassadors online. Identifying the influencers whose posts are relevant to your brand message is important in order to tie-up with them. They have the power to change your brand\u2019s impact with just a post.<\/p>\n

\"Influencer
Influencer Network<\/figcaption><\/figure>\n

12. Twitter Ads are powerful<\/h2>\n

Twitter Ads are especially useful when the number of followers isn\u2019t many. Being a tad expensive than Facebook ads, promoted tweets boost engagement when it\u2019s needed the most.<\/p>\n

\"Promoted
Promoted post and handle<\/figcaption><\/figure>\n

For comments or more information on this, feel free to\u00a0connect to us on Twitter<\/a>, Facebook<\/a>, or Instagram<\/a>. You can also write to us at info@theimpulsedigital.com.\u00a0<\/em><\/strong><\/p>\n

0<\/span><\/a><\/div> <\/div>
<\/div><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

Twitter is a very quick, dynamic platform sparking real-time conversations. \u00a0The total number of monthly active Twitter users is 330 million and almost 350,000 tweets are sent out every minute. A social media marketing platform catering to every need \u2013 product recommendations, breaking news, lightning-fast customer support service \u2013 no matter what your marketing goal […]<\/p>\n","protected":false},"author":2,"featured_media":1882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"\n12 Productive Twitter Marketing Tips that Work the Best!<\/title>\n<meta name=\"description\" content=\"Marketers often hesitate to use Twitter, but here are some powerful Twitter marketing tips that will help you use this platform efficiently.\" 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Expert with 8+ years of experience driving growth for B2B, D2C, and content-driven websites. His expertise spans Local SEO, Technical SEO, YouTube SEO, content strategy, and link building strategy. Over the years, he has worked with 45+ clients, helping brands rank on Google\u2019s first page and achieve 50 to 80% traffic growth. With proven expertise in YouTube SEO, Mahendar has successfully built his own YouTube channel with 3 lakh+ subscribers, showcasing his ability to scale digital platforms organically. 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