{"id":1826,"date":"2018-03-07T17:38:31","date_gmt":"2018-03-07T12:08:31","guid":{"rendered":"http:\/\/www.theimpulsedigital.com\/blog\/?p=1826"},"modified":"2026-04-15T11:55:40","modified_gmt":"2026-04-15T11:55:40","slug":"new-fb-algorithm-creating-ripples-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/new-fb-algorithm-creating-ripples-in-digital-marketing\/","title":{"rendered":"How the New Facebook Algorithm is Creating Ripples in Digital Marketing"},"content":{"rendered":"
\"facebook-news-feed-algorithm\"
Facebook algorithm. Credits -techcrunch<\/figcaption><\/figure>\n

What\u2019s the news?<\/strong><\/h2>\n

Now that social media platform, especially Facebook has decided to stick to its social media roots, its after-effects have started to show on various brands that depend too much on Facebook and other social media marketing<\/a> for their website traffic.<\/p>\n

A bit in detail <\/strong><\/h2>\n

In the latest news, Little Things \u2013 A content website dedicated to women was shutdown! Reason? Facebook\u2019s latest algorithm updates that prioritise people\u2019s (family and friends) content over the publishers! And well, that is not the only one which has been suffered because of this algorithm. It includes giants like Buzzfeed which gets its 38% desktop traffic from social media, Independent.co.uk (43.7%), Mashable (28.4%), and New Yorker (26.6%). However, Buzzfeed still relies heavily on social media for their marketing.<\/p>\n

Here\u2019s the background on Facebook algorithm\u2013 <\/strong><\/h2>\n

In his post in January, Mark Zuckerberg announced an F-etox as a part of his New Year\u2019s resolution for Faceboook. That is, the newsfeed algorithm of Facebook will prioritize the content shared by your family members and friends over the content shared by media and brands. With this, Mark expressed his desire to bring people close together by making sure that the Facebook time of people is the \u2018time well spent\u2019.<\/p>\n

Where do the brands go wrong?<\/strong><\/h2>\n

Many brands, (mostly the new, hyper-cool digital natives) are totally into social media. They worship the channels and spend all their energy and money towards social media marketing, completely ignoring the other, less-cooler \u2013 traditional digital marketing options! That\u2019s like putting all the eggs in one basket. They don\u2019t just use social media for marketing, but all the other aspects like brand building and so on.<\/p>\n

How to fix this?<\/strong><\/h2>\n