{"id":1772,"date":"2018-01-12T17:38:51","date_gmt":"2018-01-12T12:08:51","guid":{"rendered":"http:\/\/www.theimpulsedigital.com\/blog\/?p=1772"},"modified":"2026-04-14T10:34:10","modified_gmt":"2026-04-14T10:34:10","slug":"artificial-intelligence-to-affect-digital-marketing-world-2018","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/artificial-intelligence-to-affect-digital-marketing-world-2018\/","title":{"rendered":"How Artificial Intelligence is Going to Affect the Digital Marketing World – 2018"},"content":{"rendered":"

\"Artificial<\/p>\n

Since the time the ground for Artificial intelligence was getting ready, digital marketers were still not sure\u00a0whether it was going to be a game changer in the business, or just another digital marketing<\/a> trend that\u00a0will fade away with the bombardment of constantly upgrading technology. They were not sure about\u00a0the application and execution of the AI in their day to day marketing activities.<\/p>\n

However, in 2017, the\u00a0clouds of confusion about AI started clearing up and the year proved that Artificial intelligence is here to\u00a0stay, and in 2018, it is going to get even bigger and reveal its true potential in the field of digital
\nmarketing.<\/p>\n

Artificial intelligence \u2013 Some major ranking factors for the marketing<\/h1>\n

Taking user experience to the personalized level<\/h2>\n

Even though it\u2019s digital, the marketing still retains most of its core values \u2013 the first being customer is\u00a0the king, and other being (especially for the digital marketers) \u2013 Content is the king. These are two\u00a0important areas where Artificial intelligence will make a great impact. Using AI, the marketers can create\u00a0the marketing strategy that is insync with the customer data. It can be buying and behavioural patterns,\u00a0search history, and so on. Using this, marketers can fine tune their strategies to the most detailed &\u00a0personalized level. The best part is, the personalization can be done for each and every customer\u00a0differently. Thanks to Artificial intelligence.<\/p>\n

Then there\u2019s AR \u2013 Augmented reality which can be incorporated in the communication. Using which, the\u00a0users can see and feel the product before buying, leading to more informed decision \u2013 AR will make the\u00a0decision making process easier. These can be amazingly used by travel &amp; tourism industry as well.\u00a0Apart from this, Chatbots are another example of using AI in the marketing activities. Those play a big\u00a0role in enhancing the user experience by facilitating the better customer service. Chatbots work on the\u00a0basis of data that they receive from the customer.<\/p>\n

It is speculated that soon, the traditional chat boxes\u00a0and texts will be replaced by communication infrastructure that includes senses such as voice and touch.<\/p>\n

\"AR
AR & ML in digital marketing 2018. Image credits – Samuel Zeller
<\/center><\/center><\/figcaption><\/figure>\n

Image recognition using Artificial intelligence<\/h2>\n

Now, this is the part which might sound creepy to some of you. Image recognition will be used for better\u00a0marketing experience. So earlier, the search engines recognized images that were limited to the objects\u00a0in the picture \u2013 using which they added description and content. However, soon they will recognize\u00a0human faces as well, that too \u2013 reading the emotions. This will be beneficial for many sectors in many\u00a0unimaginable ways. And there\u2019s no derth of consumer images and faces on the internet \u2013 Thanks to the\u00a0constant selfies we post and regular updates on Instagram.<\/p>\n

As you all know, all the social media platforms favour the visual posts over the text based content. So\u00a0well, there\u2019s an ocean of images on social media that will be used by Artificial intelligence to understand the emotions,\u00a0customer needs, buying patterns, and so on. This will be done by scanning the images on social media\u00a0platforms and comparing it to the database.<\/p>\n

Also Read: Generative Engine Optimization (GEO): Key Factors & How to Do It?<\/a><\/p>\n

Predictive marketing<\/h2>\n

Remember how you get the texts from various sites as the new month starts or the month is about to\u00a0get over? Ever wonder how these brands know that you\u2019re running out of the coffee and detergent\u00a0powder?<\/p>\n

So each time you surf internet and look things, the data is generated for the Artificial intelligence. This data reveals a lot of\u00a0data such as buying patterns, brand preferences, buying frequency, and so on. Basically this data is a\u00a0treasure trove for any marketer and they won\u2019t think of not using it for their marketing strategies. This\u00a0data is then used to offer the most relevant content to the respective users.<\/p>\n

Apart from this, the huge\u00a0quantity of information that people put on social media gives away a lot of information about the\u00a0consumers. That makes targeting easier. This breaks down the sales-cycle because the information is\u00a0given to the customers beforehand, making their decision making easier and faster.<\/p>\n

For comments or more information on this, feel free to\u00a0connect to us on Twitter<\/a>, Facebook<\/a>, or Instagram<\/a>. You can also write to us at info@theimpulsedigital.com.\u00a0<\/em><\/strong><\/p>\n

0<\/span><\/a><\/div> <\/div>
<\/div><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

Since the time the ground for Artificial intelligence was getting ready, digital marketers were still not sure\u00a0whether it was going to be a game changer in the business, or just another digital marketing trend that\u00a0will fade away with the bombardment of constantly upgrading technology. They were not sure about\u00a0the application and execution of the AI […]<\/p>\n","protected":false},"author":2,"featured_media":1810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-1772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-media-marketing"],"yoast_head":"\nHow Artificial intelligence is going to affect the digital marketing - 2018<\/title>\n<meta name=\"description\" content=\"Artificial intelligence is taking over in many industries, digital marketing is not an exclusion. 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