{"id":1608,"date":"2017-10-31T11:57:57","date_gmt":"2017-10-31T06:27:57","guid":{"rendered":"http:\/\/www.theimpulsedigital.com\/blog\/?p=1608"},"modified":"2023-07-20T05:56:34","modified_gmt":"2023-07-20T05:56:34","slug":"youtube-marketing-basics-tips-started","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/youtube-marketing-basics-tips-started\/","title":{"rendered":"YouTube Marketing Basics : These tips will help you get started!"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1611\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2017\/10\/photo-1459184070881-58235578f004.jpg\" alt=\"YouTube Marketing. Image by Seth Doyle @sethdoylee\" width=\"1500\" height=\"1000\" \/><\/p>\n<p>As the video content is getting popular, YouTube is getting even more irreplaceable for brands.<br \/>\nYouTube is an important part of <a href=\"http:\/\/www.theimpulsedigital.com\/social-media-marketing\">social media marketing <\/a>and yet, it is very different from the other social media<br \/>\nchannels when it comes to interaction pattern and user behaviour.<\/p>\n<p><em><strong>Before you start using YouTube marketing for your brand, here are a few stats that will help you understand the vast scope of this platform for digital marketing.<\/strong><\/em><\/p>\n<ul>\n<li>The total number of people who use YouTube \u2013 1,300,000,000.<\/li>\n<li>300 hours of video are uploaded to YouTube every minute!<\/li>\n<li>Almost 5 billion videos are watched on YouTube every single day.<\/li>\n<li>You can navigate YouTube in a total of 76 different languages (covering 95% of the internet population.<\/li>\n<\/ul>\n<h1>Cool, isn&#8217;t it? Now let&#8217;s get to the basics of YouTube Marketing that you can start right away!<\/h1>\n<h2>1. Set up your YouTube channel<\/h2>\n<p>Create a YouTube Channel specifically for your business. And official YouTube channel that is linked to<br \/>\nyour website and other social media channels. When you make a Google ID, it inevitable makes your<br \/>\naccount on YouTube. But when creating a channel for YouTube marketing, create specifically from your<br \/>\nofficial work email. A business &#8211; specific channel will help you get more traction and more relevant hits.<\/p>\n<h2>2. YouTube Channel Art<\/h2>\n<p>This is similar to the cover image and profile picture that you have on Facebook and Twitter. The<br \/>\nYouTube account picture is like your profile picture on Facebook. It is recommended to use your<br \/>\ncompany \/ brand logo in the account picture. If you are a one-person company or a professional use<br \/>\nyour own picture &#8211; it will add credibility to the channel.<br \/>\nAnother part is the cover picture &#8211; Channel Art &#8211; use a nicely designed graphic here or a well-shot image<br \/>\nthat represents your company or the team \/ values \/ culture. These are the first things that people<br \/>\nnotice when they visit the channel, so keep them as enticing as possible.<\/p>\n<figure id=\"attachment_1613\" aria-describedby=\"caption-attachment-1613\" style=\"width: 1279px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-1613\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2017\/10\/YouTube-channel-art.jpg\" alt=\"YouTube channel art\" width=\"1279\" height=\"537\" \/><figcaption id=\"caption-attachment-1613\" class=\"wp-caption-text\">YouTube channel art<\/figcaption><\/figure>\n<h2>3. Contact Information &amp; Social Media Connectivity<\/h2>\n<p>Just the way it works for other social media channels &#8211; the aim of YouTube marketing should be directing<br \/>\nthe users to your website, or other social media channels. For this, include links to your official website<br \/>\nand all the active social media channels on your YouTube channel. Apart from this, include your physical<br \/>\naddress too, if possible. The social media links appear right below your channel art and they are clickable<\/p>\n<h2>4. Channel Description<\/h2>\n<p>A lot of businesses miss this one. This is important for the users to know about your business in<br \/>\ndetails so make sure you write an in-depth channel description for your YouTube channel. Create the<br \/>\ndescription in such a way that it will demonstrate the value that it provides to the viewers. Featured<br \/>\nvideo is to catch their attention whereas this description is to explain them about your company and the<br \/>\nchannel.<\/p>\n<h2>5. Include a Featured Video<\/h2>\n<p>This is a MUST HAVE for all the brand channels and we always recommend it. This video should be<br \/>\nintroduction to your business or about yourself. Create a special video for this section &#8211; this video has a<br \/>\nprominent position on your YouTube channel in the top left corner under the account picture. This is a<br \/>\nauto-play video so when a user visits your page, it grabs the attention. This video will help the viewers to<br \/>\nknow about your business even before they read the description.<\/p>\n<figure id=\"attachment_1614\" aria-describedby=\"caption-attachment-1614\" style=\"width: 1178px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-1614\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2017\/10\/YouTube-channel-art-Food.jpg\" alt=\"Featured Video on YouTube\" width=\"1178\" height=\"489\" \/><figcaption id=\"caption-attachment-1614\" class=\"wp-caption-text\">Featured Video on YouTube by a popular Indian food channel<\/figcaption><\/figure>\n<h3>YouTube marketing SEO<\/h3>\n<p>Just like any other social media channel, YouTube is also an important player in your brands SEO<br \/>\nactivities. One of the main reasons being &#8211; it is a Google product! SEO on YouTube works in a more or<br \/>\nless similar factors as on-page SEO. Google search drive a lot of traffic to the YouTube videos so keep in<br \/>\nmind the points mentioned below.<\/p>\n<ul>\n<li><strong>Include the highest-ranking keywords to the title of your video<\/strong><\/li>\n<li><strong>Pick the correct and relevant tags for the videos. They show up in the search engines<\/strong><\/li>\n<li><strong>Add the extra keywords in the video description<\/strong><\/li>\n<li><strong>Choose the right tags for your videos, so they will show up in relevant search engines<\/strong><\/li>\n<li><strong>If you&#8217;re torn between choosing a click-bait title and the one dripped in keywords; worry not. Go\u00a0<\/strong><strong>for the catchy title and the keyword-heavy title after adding a colon \/ separator. There&#8217;s no harm.<\/strong><\/li>\n<\/ul>\n<h3><strong>Analytics of your YouTube channel<\/strong><\/h3>\n<p>When you are consistent with publishing content and optimising it, take some time to look at the<br \/>\nanalytics. They help you to understand the reception and traction better. Just like Facebook, <a href=\"https:\/\/youtube.googleblog.com\/\">YouTube<\/a><br \/>\nprovides data for 28-30 days, however, you can pick a particular time period too.<\/p>\n<p><strong>Analytics overview help you to understand the performance of your channel with parameters<\/strong><br \/>\n<strong>mentioned below-<\/strong><br \/>\n<strong><br \/>\nViews<\/strong><\/p>\n<p>The most basic measurement of your videos&#8217; performance. It shows the number of times your video has<br \/>\nbeen watched by the users. However, they just consider the number of times people have clicked and<br \/>\nopened the video. Many a times, we click on a video and quickly close it because that was not the one<br \/>\nwe were looking for. However, it means one view for the video. For this, Watch Time comes handy. It<br \/>\noffers detailed information about the video like time spent by the user watching the video, total number<br \/>\nof views, total minutes that the video has been watched, and so on.<\/p>\n<figure id=\"attachment_1616\" aria-describedby=\"caption-attachment-1616\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1616\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2017\/10\/YouTube-Marketing-views.jpg\" alt=\"YouTube Marketing views\" width=\"850\" height=\"476\" \/><figcaption id=\"caption-attachment-1616\" class=\"wp-caption-text\">YouTube Marketing views. Image credits &#8211; smallbiztrends<\/figcaption><\/figure>\n<p><strong>Audience Retention<\/strong><\/p>\n<p>This features is particularly important for the content creators because it shows you at which part does<br \/>\nthe user leaves the video and for how much time the users generally watch the video. It helps in<br \/>\nexplaining how is your video performing compared to other videos of similar length and genre.<\/p>\n<p><strong>Demographics<br \/>\n<\/strong><\/p>\n<p>This gives you an idea about your audience. Using this section, you can implement better strategies to<br \/>\nmarket your videos to the similar demographics. It classifies the audience into age, gender, location, and<br \/>\nso on.<\/p>\n<p><strong>Sources of traffic<\/strong><\/p>\n<p>It is important to know the sources via which the audience arrived to your video. These sources can be<br \/>\nYouTube search, explore section, playlists, and other social media channels. Using this tab, you can<br \/>\nunderstand the search ability of your videos and which platform offers you the most traffic.<\/p>\n<p><strong>Locations of playback<\/strong><\/p>\n<p>A lot of websites and social media channels embed videos from YouTube. To know which sites and apps<br \/>\nyou get most views from, this features is very useful. It shows the location of the video playbacks while<br \/>\ndistinguishing the direct views in YouTube search and explore options. This will help you to create better<br \/>\nand interactive ideas for the most popular locations for even better reach and views.<\/p>\n<p><strong>Selection of devices<\/strong><\/p>\n<p>More than half of the videos are watched on smartphones these days. In YouTube marketing analytics, you can<br \/>\nknow the devices on the which the users are viewing your videos. It can be a desktop, smartphone, tab,<br \/>\nsmart TV, and so on. Based on this, you can suggest them and direct them to various formats or the<br \/>\nshorter and longer versions of the video accordingly.<\/p>\n<figure id=\"attachment_1615\" aria-describedby=\"caption-attachment-1615\" style=\"width: 792px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1615\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2017\/10\/YouTube-viewing-devices.jpg\" alt=\"YouTube viewing devices image credits - Blue Atlas\" width=\"792\" height=\"500\" \/><figcaption id=\"caption-attachment-1615\" class=\"wp-caption-text\">YouTube viewing devices image credits &#8211; Blue Atlas<\/figcaption><\/figure>\n<blockquote><p><em><strong>That&#8217;s about it to begin with. So let&#8217;s start making some amazing video content and marketing it on\u00a0<\/strong><\/em><em><strong>YouTube. And for all the assistance, we are right here. Write to us at info@theimpulsedigital.com or\u00a0<\/strong><\/em><em><strong>DM us on <a href=\"https:\/\/www.facebook.com\/theimpulsedigital\">Facebook,<\/a> <a href=\"https:\/\/twitter.com\/impulsedigi\">Twitter<\/a>, or <a href=\"https:\/\/www.instagram.com\/impulse_digital\/\">Instagram<\/a>!<\/strong><\/em><\/p><\/blockquote>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-1608 jlk' href='javascript:void(0)' data-task='like' data-post_id='1608' data-nonce='6cea7d1067' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' alt='like-post' \/><span class='lc-1608 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-1608 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='1608' data-nonce='6cea7d1067' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-1608 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-1608 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>As the video content is getting popular, YouTube is getting even more irreplaceable for brands. YouTube is an important part of social media marketing and yet, it is very different from the other social media channels when it comes to interaction pattern and user behaviour. Before you start using YouTube marketing for your brand, here [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube Marketing Basics -Use these tips to get started!<\/title>\n<meta name=\"description\" content=\"Though YouTube is a hugely popular platform, many Indian brands are not harnessing its power. We will help you enter the world of YouTube marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theimpulsedigital.com\/blog\/youtube-marketing-basics-tips-started\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube Marketing Basics -Use these tips to get started!\" \/>\n<meta property=\"og:description\" content=\"Though YouTube is a hugely popular platform, many Indian brands are not harnessing its power. 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