{"id":1395,"date":"2017-09-13T13:04:25","date_gmt":"2017-09-13T07:34:25","guid":{"rendered":"http:\/\/www.theimpulsedigital.com\/blog\/?p=1395"},"modified":"2025-10-09T13:55:28","modified_gmt":"2025-10-09T13:55:28","slug":"beginners-guide-voice-search-optimisation","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/beginners-guide-voice-search-optimisation\/","title":{"rendered":"Voice search is the future; here’s how you can optimize your content for it"},"content":{"rendered":"

\"Voice<\/p>\n

The other day on LinkedIn, we came across a post where the author was surprised at the way how his 3 year old nephew searched for the songs YouTube, in spite of being unable to read or type properly. He observed and he came across an interesting fact \u2013 his nephew used voice search to find the songs and videos he liked. Doesn\u2019t it perfectly predict the future of how the next generations will be using their smartphones?
\nThrough Voice Search & Voice Assist \u2013 all you have to say is \u2013 Hey Siri or OK, Google, and you\u2019re good to go. Apart from that, there\u2019s Cortana by Microsoft, Alexa by Amazon, and Bixby by Samsung.<\/p>\n

We come across so many blogs and how to videos when it comes to SEO. However, we must not forget the fact that the way smartphone users are searching for things is changing altogether.<\/p>\n

Importance of Voice Search in SEO<\/strong><\/h1>\n

An important thing to notice here is that people carry smartphone literally everywhere, and they are always running out of time. A study says that we can speak 150 words per minute vs type 40 words per minute. <\/strong>Who would keep on typing things in the search bar? Voice search is convenient and easy. Moreover, you don\u2019t have to worry about typos, right?<\/p>\n

\"Voice
Voice search, slowly catching up<\/figcaption><\/figure>\n

Oh by the way, here\u2019s a fun fact you must know \u2013 <\/em><\/strong><\/p>\n

When Google Voice Search was first introduced in 2010, it required users to call a number from their mobiles, then the user were supposed to record the message, i.e. the keywords relating to their search query. After that, it would take the user to the search engine page or the actual webpage, if the query and the keywords were accurate and specific.<\/em><\/p><\/blockquote>\n

Not just that, here are a few facts that highlight the importance of voice search –\u00a0<\/strong><\/h2>\n
\"Voice
Voice search stats<\/figcaption><\/figure>\n

In mid-august, Google announced the launch of voice search in eight Indian languages for consumers to use their voice for search queries on the search app and its keyboard app – Gboard.<\/p>\n

With all of the above, it proves that optimizing the content for voice search is equally important, and in coming days, it will not be optional. And as the use is growing, brands and the SEO companies<\/a> need to have a strategy focusing on voice search optimization.<\/p>\n

\"Google
Google voice search. Image credits – Jay dantinne<\/figcaption><\/figure>\n

Here are some points to remember when optimizing website content for voice search<\/strong><\/h3>\n

1. Local search emphasis <\/strong><\/h3>\n

Most of the users tap on voice search when they want quick result \u2013 like petrol pumps near me, dentists near me, closest movie theatre and so on. So optimize local sources because maximum of the mobile voice searches involve \u201cnear me\u201d queries. Make sure you have optimised for the local searches.<\/p>\n

2. Focus on Long-Tail Keywords <\/strong><\/p>\n

The way we type is different than the way we talk. E.g. while typing, we might just look for \u2013 It Movie shows<\/em>. Typing is more about just the keywords, not the sentences. Except for this grandma<\/a>.<\/p>\n

However, when we use voice search, it\u2019s more of a conversational tone \u2013 “Hey Siri, tell me the show times for It near me<\/em>.”<\/p>\n

So when you are optimising for voice search, include long \u2013 tail keywords. Not just one specific word. Google\u2019s semantic search also plays a role here. More detailed the target keyword, easier for the user, and beneficial for your webpages.<\/p>\n

\"Using
Using Apple music through Siri – Image credits – imore<\/figcaption><\/figure>\n

\u00a03.\u00a0<\/strong>Easy- free flowing content <\/strong><\/p>\n

As mentioned above, the users go to voice search because of their clear search intent. So when they see the relevant pages about their queries, they need answers as fast as possible. So make sure that the content on your page is easy to ready, free-flowing, and scannable \u2013 he should be able to quickly scan, instead of reading huge chunks of text. Let the content be on the page with an intention that the user gets what he\u2019s looking for.<\/p>\n

4. Ensure your site is mobile friendly<\/strong><\/p>\n

Well, it is an inevitable condition. No just for the voice searches, but also because majority of the searches happen on mobile and this will keep growing. Implement structured data mark-up including rich snippets, breadcrumbs, and Sitelinks search box. Google will pull from the structured data markup and display it in the Knowledge Graph depending on whether the site is authoritative for the search query.<\/p>\n

5. Create Q&A-style Content – Question based keywords<\/strong><\/p>\n

We like how voice search is contributing in bringing back the humanised language on the internet. When creating content for VSO, you need to learn how we use the phrases while talking. When we understand that, it\u2019s easier to make the content more people-oriented, instead of serving for search engines.<\/p>\n

6. Keep a check on social media<\/strong><\/p>\n

\"Siri
Siri and social media. Image credits – iGeek<\/figcaption><\/figure>\n

Your analytics might show you the numbers based on your content and your marketing efforts, but to understand the trend, you must keep constant check on social media. Why? Because majority of the youngsters are active social media; they are the largest users of voice search on their phones. Social media helps you to understand the tone and language of your target audience. You can incorporate it in your content.<\/p>\n

7. Microdata <\/strong><\/p>\n

When looking for a particular product or service, users look for the ratings, timings, address, directions, and other relevant information on the main search page itself. You can do it for your website using plugins. It is recommended because it showcases the details of your sites clearly.<\/p>\n

\"Amazon
According to the reports, Amazon Alexa is now getting popular than Siri. Image credits – Springboard.com<\/figcaption><\/figure>\n
\n

To sum it up<\/strong><\/p>\n

It would be too early to say \u201cRIP Keyboard\u201d, but however, it is important to notice the pace at which voice search & voice assist is taking over, and make necessary changes in your website and the content. In the days to come, voice search will keep on increasing steadily and the points mentioned above can help you to get started with it.<\/strong><\/p>\n<\/blockquote>\n

0<\/span><\/a><\/div> <\/div>
<\/div><\/div>
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The other day on LinkedIn, we came across a post where the author was surprised at the way how his 3 year old nephew searched for the songs YouTube, in spite of being unable to read or type properly. 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