{"id":1177,"date":"2017-08-17T13:21:22","date_gmt":"2017-08-17T07:51:22","guid":{"rendered":"http:\/\/www.theimpulsedigital.com\/blog\/?p=1177"},"modified":"2026-04-14T10:34:33","modified_gmt":"2026-04-14T10:34:33","slug":"9-easiest-tips-app-store-optimization","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/9-easiest-tips-app-store-optimization\/","title":{"rendered":"App Store Optimization – Here are 9 easiest tips to begin with"},"content":{"rendered":"

\"app<\/p>\n

Desktop is slowly losing its place in our day to day lives and smartphones are becoming indispensable to get around. Apps are super hit in digital media marketing thus, it\u2019s no wonder that many brands have their own apps nowadays and people; especially the new customers prefers it over websites. It is because of the ease of use and convenience at one place.<\/p>\n

Use of apps is growing even more in developing countries because of the audience demographics and changing lifestyle.<\/h1>\n

According to a report, in 2016, India surpassed the US in overall downloads while Brazil and Indonesia saw good growth. Four of the top five countries in \u201ctime spent in apps\u201d were also developing markets.<\/em><\/strong><\/p>\n

However, with increased popularity, there\u2019s increased effort to fight for the spot. Though most of the users download based on the name of the specific app, many of them also consider the ratings and the ranking for the app. This is where the App Store Optimisation comes into play. Each factor in an App Store Optimisation needs in-depth study. Here, we take you through the basics of ASO which you must consider while working on developing and marketing the app.<\/h4>\n
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    1. Majority of the people are visual. Visuals help in better understanding. That\u2019s why create an app video.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

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      Image credits – Pixabay<\/figcaption><\/figure>\n