{"id":1089,"date":"2017-06-01T15:52:18","date_gmt":"2017-06-01T10:22:18","guid":{"rendered":"http:\/\/www.theimpulsedigital.com\/blog\/?p=1089"},"modified":"2025-10-09T13:55:28","modified_gmt":"2025-10-09T13:55:28","slug":"master-local-seo-game-5-simple-ways-2017","status":"publish","type":"post","link":"https:\/\/www.theimpulsedigital.com\/blog\/master-local-seo-game-5-simple-ways-2017\/","title":{"rendered":"Master your local SEO game in 5 simple ways this 2017"},"content":{"rendered":"<p>If you\u2019re a regular player in the world of SEO, you\u2019ve probably realised one fact: SEO changes all the time. However, when it comes to <a href=\"http:\/\/www.theimpulsedigital.com\/search-engine-optimization\"><strong>local SEO<\/strong> <strong>companies<\/strong><\/a>, it\u2019s extremely crucial that you optimize both, your on-site and off-site SEO strategies for clients and clienteles who may be searching for your local business. Today, local SEO competition is on the go, and if you\u2019re not on top of your rankings, you can rest assured that your competitors will be far ahead of you in this rat race.<\/p>\n<p>Nevertheless, these five really helpful local SEO tactics can be used in the year of 2017, to help your business rank higher in terms of local search.<\/p>\n<p>&nbsp;<\/p>\n<figure style=\"width: 640px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-1095\" src=\"http:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2017\/06\/local-marketing_295688708-ss-1920.jpg\" alt=\"Local marketing. Image Credits - Search Engine Land\" width=\"640\" height=\"360\"><figcaption class=\"wp-caption-text\"><em><strong>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Local marketing. Image Credits &#8211; Search Engine Land &nbsp; &nbsp; &nbsp; <\/strong><\/em><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2>1. Meta description Tags and Titles for local SEO are still in<\/h2>\n<p>HTML elements such as Title and Meta description tags are the ones that you can customize to replicate the content of your web page. The texts of your title and description tags appear in your search results. This is something you need to be very careful about, while crafting. .<\/p>\n<p>In the year 2016, the width of the main search results area was increased to 600px by Google. The description tags can be&nbsp;approximately 160 to 200 characters, whereas the generally acceptable length for title tags is approximately 50 to 60&nbsp;characters. Make sure to use this space wisely and never forget to double-check if your titles and descriptions are getting cut off in search results.<\/p>\n<p>Writing titles and descriptions is a unique art in SEO land. In the current digital world, with fierce competition among the SEO services offered by different, it is vital for the text to be unique, compelling and descriptive. If this does not happen, your click-through rate is sure to suffer. Moreover, even a single extra word or character could cut off your text with the feared ellipses. This might be as grave a problem, but it certainly looks extremely unprofessional. This may also decimate the impact of your title. Always keep in mind these three points:<\/p>\n<ul>\n<li>Do not waste space on names of pages that&nbsp;are not helpful with information.<\/li>\n<li>In order to reach local customers, always include the name of the city your business is in and the area that your business serves.<\/li>\n<li>Use one targeted keyword and place that keyword carefully as close to the beginning of the tag as you can.<\/li>\n<\/ul>\n<p>Keep in mind; you have one shot to get that person to click on your link, if your business shows up in the search results. Do not miss this golden opportunity by wasting characters that won\u2019t help convince a searcher that you\u2019re worth looking at.<\/p>\n<h2>2. Online local directories and citations<\/h2>\n<p>According to a study conducted by Google, approximately four out of five consumers make use of search engines to conduct local searches. Sadly, a lot of small businesses have not yet claimed even a single a local business listing online, which is an excellent opportunity missed. It\u2019s imperative that you get your business listed correctly and consistently on the top online business directories, like Yelp, Merchant Circle, Citysearch, Yellow Pages and others. It is also crucial for you to seek out respectable local directories in order to get your business listed on. List your business with your local newspaper\u2019s website and your Chamber of Commerce to see if they have a local business directory you can get listed on. You can also search for keywords like \u201c[your city] directory\u201d to find other local citation sites or directories.<\/p>\n<p>It\u2019s also important to get your business\u2019s name, address and phone number (NAP) on the major citation data aggregators like Factual. Keep your company\u2019s NAP consistent on as many of these directories and citation sites as possible. Inconsistencies like misspellings, abbreviations, lack of suite number and wrong phone number can create mayhem when Google can\u2019t determine which information about your business is correct. If Google\u2019s not sure, they may display incorrect information or even worse, it might not show your business at all in search results.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_1091\" aria-describedby=\"caption-attachment-1091\" style=\"width: 846px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-1091\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2017\/06\/Search-Engine-Optimist.jpg\" alt=\"Online Directories. Image Credits - Search Engine Optimist\" width=\"846\" height=\"362\"><figcaption id=\"caption-attachment-1091\" class=\"wp-caption-text\"><em><strong>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Online Directories. Image Credits &#8211; Search Engine Optimist<\/strong><\/em><\/figcaption><\/figure>\n<h2>3. Claim your business on Google Business Listings<\/h2>\n<p>Google My Business (GMB) is technically a directory, but is big enough to deserve its own section. It\u2019s very important for local businesses to claim their Google My Business. It\u2019s free and can get you incredible exposure if you\u2019re optimized enough to show up in Google\u2019s local three-pack:<\/p>\n<p>To claim your Google My Business page, visit <a href=\"https:\/\/www.google.com\/business\/\">google.com\/business<\/a>. There\u2019s a verification process you\u2019ll need to go through, in which Google will send a postcard with a PIN to your business\u2019s physical location. After that, you simply need to log in and enter the PIN to verify your business.<\/p>\n<p>This verification process is necessary for Google to confirm that your business is genuine, and that you are actually the business owner. Please be aware that according to Google\u2019s terms of service, only the business owner&nbsp;can claim a GMB&nbsp;page. If you\u2019re working with a <a href=\"http:\/\/www.theimpulsedigital.com\/\"><strong>digital marketing company <\/strong><\/a>on your SEO efforts, you can then grant them permission to manage your page. In this way,&nbsp;you still remain in control of your listing even if you terminate your relationship with the agency.<\/p>\n<p>The next step is to ooptimise your GMB listing with a solid description, categories, business hours and types of payments accepted. You must make sure to upload your logo and photos of your business, products or services. Colonize each and every relevant section so that your listing is complete. If you\u2019re a service business and don\u2019t have a location that customers or clients can visit, you can choose to hide your physical address while setting up your Google My Business listing.<\/p>\n<p>Even though listing on Google is extremely helpful,<a href=\"http:\/\/www.theimpulsedigital.com\/blog\/think-different-think-bing\/\"> <strong>you must not ignore Bing<\/strong><\/a>. Bing also has a comparable page for local businesses called Bing Places for Business. The process is very similar to GMB, and you should definitely have your business present even on Bing\u2019s local directory.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_1092\" aria-describedby=\"caption-attachment-1092\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-1092\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2017\/06\/gbl.jpg\" alt=\"Google Business Listings. Image Credts - Wavetech.coml\" width=\"600\" height=\"369\"><figcaption id=\"caption-attachment-1092\" class=\"wp-caption-text\"><em><strong>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Google Business Listings. Image Credits &#8211; techwave.com<\/strong><\/em><\/figcaption><\/figure>\n<h2>4. Online reviews are important<\/h2>\n<p>The importance of online reviews is finally gaining importance from businesses. It has a huge impact on the local SEO for your business. 84 percent of people trust online reviews as much as a personal recommendation, according to a recent survey. Seven out of 10 customers usually leave a review for a business if asked by the business.<\/p>\n<p>There are several marketing software and tool&nbsp;options today. Better Business Bureau, Angie\u2019s List and Foursquare can be used to track, manage and proactively get reviews. Additionally, many social media platforms, like <a href=\"https:\/\/hootsuite.com\/\">Hootsuite<\/a>, allow you to monitor your brand. Any time your brand is mentioned, it&#8217;ll help you get alerts . Whenever a review is left about your business, positive or negative, make sure you respond to it. That shows other people reading the reviews that the business owner cares about what their customers think.<\/p>\n<p>Your business\u2019s Facebook page and Google My Business page are the two places where you should focus on getting reviews. Many people also turn to social media to see what their friends and family think about a business. Having good reviews on your business\u2019s Facebook page is beneficial to draw in&nbsp;potential customers. Getting positive reviews on your Google My Business page is crucial. These reviews show up on Google when someone searches for your business.<\/p>\n<p>High quality positive reviews from your customers will improve your business\u2019s visibility making reviews a factor into rankings on the local pack.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_1093\" aria-describedby=\"caption-attachment-1093\" style=\"width: 745px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1093\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2017\/06\/header1_9e83bd02-ed22-4389-ab26-4aad538b7213.png\" alt=\"Online Reviews. Image Credits - Shoppify.com\" width=\"745\" height=\"311\"><figcaption id=\"caption-attachment-1093\" class=\"wp-caption-text\"><em><strong>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Online Reviews. Image Credits &#8211; Shoppify.com<\/strong><\/em><\/figcaption><\/figure>\n<h2>5. Put local structured data&nbsp;markup to use<\/h2>\n<p>Structured&nbsp;data markup is also referred to as \u201cschema markup\u201d or \u201cschema.org markup\u201d. This is added to your website\u2019s code in order to provide search engines with more information about your business. Only 31.3 percent of websites&nbsp;use this markup and most only use the basics. Make your local business rank even higher than your competitors by adding structured data markup&nbsp;to your site wherever appropriate.<\/p>\n<p>Google wants you to use structured data markup as it helps their spiders to determine the content of your site. Google offers a Structured Data Testing Tool. &nbsp;Use Google\u2019s Data Highlighter if you\u2019re not very comfortable with coding.<\/p>\n<p>This is just a tiny gist of insights into the world of local SEO. Up your game by implementing the above five local search tactics to give yourself a head start on your competition. Start today, we\u2019re sure you\u2019ll ace the rat race!<\/p>\n<figure id=\"attachment_1094\" aria-describedby=\"caption-attachment-1094\" style=\"width: 375px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1094\" src=\"https:\/\/theimpulsedigital.com\/blog\/wp-content\/uploads\/2017\/06\/localmarketingally.com_.jpg\" alt=\"Local SEO. Image Credts - localmarketingally.com\" width=\"375\" height=\"439\"><figcaption id=\"caption-attachment-1094\" class=\"wp-caption-text\"><em><strong>Local SEO. Image Credits &#8211; localmarketingally.com<\/strong><\/em><\/figcaption><\/figure>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-1089 jlk' href='javascript:void(0)' data-task='like' data-post_id='1089' data-nonce='44ecc9b972' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' alt='like-post' \/><span class='lc-1089 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-1089 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='1089' data-nonce='44ecc9b972' rel='nofollow'><img src='https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-1089 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-1089 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a regular player in the world of SEO, you\u2019ve probably realised one fact: SEO changes all the time. However, when it comes to local SEO companies, it\u2019s extremely crucial that you optimize both, your on-site and off-site SEO strategies for clients and clienteles who may be searching for your local business. Today, local [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Master your local SEO game in 5 simple ways this 2017<\/title>\n<meta name=\"description\" content=\"The importance of local SEO is extremely underrated today. However, it is one of the key factors to achieving online success for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theimpulsedigital.com\/blog\/master-local-seo-game-5-simple-ways-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master your local SEO game in 5 simple ways this 2017\" \/>\n<meta property=\"og:description\" content=\"The importance of local SEO is extremely underrated today. However, it is one of the key factors to achieving online success for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theimpulsedigital.com\/blog\/master-local-seo-game-5-simple-ways-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Home | impulse-blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theimpulsedigital\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-01T10:22:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T13:55:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2017\/06\/master-local-seo-game-5-simple-ways-2017.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"542\" \/>\n\t<meta property=\"og:image:height\" content=\"343\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mahendar Prajapati\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/mahendar_prajap\" \/>\n<meta name=\"twitter:site\" content=\"@impulsedigi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mahendar Prajapati\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/master-local-seo-game-5-simple-ways-2017\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/master-local-seo-game-5-simple-ways-2017\/\"},\"author\":{\"name\":\"Mahendar Prajapati\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#\/schema\/person\/d7673487c262cf60fb642b3fa682c1da\"},\"headline\":\"Master your local SEO game in 5 simple ways this 2017\",\"datePublished\":\"2017-06-01T10:22:18+00:00\",\"dateModified\":\"2025-10-09T13:55:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/master-local-seo-game-5-simple-ways-2017\/\"},\"wordCount\":1586,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/master-local-seo-game-5-simple-ways-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2017\/06\/master-local-seo-game-5-simple-ways-2017.jpg\",\"articleSection\":[\"Search Engine Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theimpulsedigital.com\/blog\/master-local-seo-game-5-simple-ways-2017\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/master-local-seo-game-5-simple-ways-2017\/\",\"url\":\"https:\/\/www.theimpulsedigital.com\/blog\/master-local-seo-game-5-simple-ways-2017\/\",\"name\":\"Master your local SEO game in 5 simple ways this 2017\",\"isPartOf\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/master-local-seo-game-5-simple-ways-2017\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.theimpulsedigital.com\/blog\/master-local-seo-game-5-simple-ways-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.theimpulsedigital.com\/blog\/wp-content\/uploads\/2017\/06\/master-local-seo-game-5-simple-ways-2017.jpg\",\"datePublished\":\"2017-06-01T10:22:18+00:00\",\"dateModified\":\"2025-10-09T13:55:28+00:00\",\"description\":\"The importance of local SEO is extremely underrated today. 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