TipTop Mithaiwala is much-loved desserts shop in Thane (and one of our very old clients). They have always been using traditional media, but to promote their new outlet, they wanted to go digital.
We created their social media profiles, and designed a campaign for Facebook & Twitter. It was a simple word / puzzle based campaign where the participants had to message their answers and the winners would be texting us to verify. The winners had to go to the newly opened shop to collect the prize. We can’t stop when we see so much of variety in Mithais, and same was the case with the winners. Client got footfall, database, and more business, and we got some amazing mithais to sample.