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Google finally launched Penguin 4.0 search algorithm to the Penguin update that was introduced in 2012. Though it has not made any drastic changes; here’s how it will affect your website.
How to use Penguin 4.0 for your website’s benefit?
- Monitor your SERP (Search Engine Result Pages) position regularly
- Update your disavow file as per requirements – Do this on a regular basis so the unwanted backlinks are not stored.
- Audit your website for deep backlinks
- Keep a healthy backlink profile.